MENU
SEARCHLoading data...
Inspired by the federal government's Cash for Clunkers program, Karie Bennett, owner of the Atelier Lifestyle Salon Spa in San Jose, California devised a marketing program that encouraged cosmetic sales by giving clients a bonus for bringing in their used lipstick tubes.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
We’ve identified five marketing masters and dubbed them with our own titles—the Retail Queen, the Media Darling, the Digital Diva, the Promo Man and the Niche Marketer. While their approaches are drastically different, they all tackled their marketing missions with heart and determination, carving their own place in a difficult marketplace.
When Frank Santo shopped for salon software for his Santo Salon and Spa (santosalon.com) in Beachwood, Ohio, one of his key objectives was identifying a product that helped him with the marketing end of his business. He settled on Korvue Software, (korvue.com) in part because of its add-on eBlast module.
Maybe the very idea of dealing with clients who are eager to spend seems foreign to you—right up there with aliens from outer space dropping by for afternoon tea or unicorns grazing in your backyard. But I assure you, these 'eager to spend, premium-price customers' are out there in great and growing abundance.
For September, SALON TODAY asked, "Ooops! What salon marketing idea or program missed the mark and why?" We had some great responses, including several we couldn't fit in the magazine. Learn from these owners who were brave enough to admit their mistakes:
As my plane wound its way west from Cosmoprof, the flight attendants came up the aisle offering beverages. In preparation, I lowered my tray table, only to find it entirely covered in a bright purple image that turned out to be an advertisement ...
The majority of your salon guests walk out of your salon without receiving a product recommendation. And, a majority of salon guests never or rarely buy products from a salon. Here are my top marketing tips for changing that situation, and establishing your salon as a retail center.
