Unlock the secrets to your salon’s marketing success with a deep dive into key performance indicators (KPIs). Discover how understanding these powerful metrics can elevate your brand recognition, deepen client engagement, and boost revenue. With practical insights and actionable strategies, this guide empowers you to transform your salon marketing efforts, stay ahead of the competition, and resonate with your target audience.
Urban Betty's Chelle Neff reviews fellow salon owner Kati Whitledge's new book--From First Date to Forever: An Owner's Guide to Marketing like a Matchmaker.
May is Mental Health Awareness Month, and the special connections stylists share with clients sometimes leads to clients discussing topics that stylists find tough to navigate. Saprea's Chris Yadon offers five tips for receiving clients' sensitive disclosures.
Discover how top beauty professionals recognize burnout, build healthy boundaries, and protect their mental health in the salon industry. Insights from MODERN SALON's Mental Health Awareness Month panel.
For our annual design competition, SALONS OF THE YEAR, submitting the best imagery is the most important part, so our judges share their top photography tips.
