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Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.
SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
As one of the owners and a lead educator/coach of the Summit Salon Business Center, Michael Cole is in a unique position to observe how some of the best salons leverage social media to grow their businesses.
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
Salon Rootz put together three short videos to popular music that showed clips of stylists working in the salon, still shots and product shots. Collectively, the three videos were seen more than one million times on a boost of just $50.
In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
Here are seven strategies at Headlines The Salon that have played a role in forming a strong, cohesive, successful, cross-generational team.
Sponsored by L'Oréal Professionnel
A 30-year-old salon embraces social media with a dedicated strategy that boosts business in 2017.
Juut Salonspas and Paris Parker develop successful marketing programs around significant business anniversaries, picking up honorary 2017 STAMP awards.
After a 13-year relationship with Indianapolis Colts' cheerleaders, Tyler Mason helps them with the calendar photo shoot, a marketing boon that earns them a 2017 STAMP award.
To raise brand awareness and recruit more guests, Ihloff Salon and Spa hosted a multi-event of complimentary services, garnering media coverage for the event. The concept picks up a 2017 STAMP award.
After launching a multi-media campaign to introduce its GlamBar concept, Gila Rut sells 196 blowout services the first month, helping it earn a 2017 STAMP award.
For Mother's Day, EvelineCharles launches a multi-media marketing campaign that results in $112,000 in gift card sales, earning it a 2017 STAMP award.
To drum up visibility for its Rogue Rhino Club Barbershop and Lounge before its opening date, Charles Penzone Salons partnered with businesses in the area and launch a social media campaign and sent around a barbershop quartet. The campaign picks up a 2017 STAMP award.
Just in case, China Wong asked her director of marketing to record her team's reaction when NAHA 2016 nominations came out and the idea paid off, the salon captured two nominations and the team went wild. The footage made for a fun social media video that captured a 2017 STAMP award.
