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Salon Owner, Entrepreneur and Podcaster Kati Whitledge is back with a blog that explores what a client is thinking when you are trying to sell them a new product or convince them of a style change, and how you can help shape their decision.
In this month's blog, Minerva's Jeff Grissler explores the client experience of purchasing an item in-store, versus online, and why salons still have the local advantage.
Gary Harlan has mastered the art of catering to the well-heeled clientele in Naples, Florida--and the service and retail sales he racks up prove it.
As a co author of Six-Figure Sales, Harry Wood walks stylists through his process for educating clients about retail which helps him bring in more than $60,000 a year in retail sales.
With a combination of inspiration, personal development, a strategic plan and pure grit, Jyl Craven pushed herself to top $500,000 in salon sales--in 2018 she hit $550,000.
SALON TODAY's latest Beauty Pulse Survey invites salon owners to express their thoughts about retail in light of growing online competition.
After years of struggling to achieve profitability in a large salon, Elisha Smith buys a boutique salon and shifts her focus to retail.
As customer service slips, six retail categories lose in customer satisfaction, along with consumer shipping.
More than 50 percent of Jamie Cress's guests consistently purchase retail. In reviewing her retailing strategies, Cress shared an interesting tip for getting guests to share what they use at home, then she helps them edit their collection and supplement it.
Hemp prohibition has ended, opening up a floodgate of health and wealth opportunities in CBD oils. Tamara Jercha explores the historical use of hemp and details the wellness properties of CBD oils.
