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When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.
As 2016 draws to a close, it is time for salon owners to begin considering the strategies they want to implement in the coming year to grow and improve as a business. SALON TODAY found a wealth of effective leadership plans in the articles on avedameansbusiness.com. Here we compiled five tips for ensuring that your salon is leveraging its strengths and taking advantage of all opportunities.
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Scott Blum, vice president of Total Merchant Services, teaches salon owners what to look for when considering a point-of-sale system.
What's the difference in managing a rock band and managing a salon? The owners of Kiss Kiss Bang Bang tells the tale of an unusual partnership that has led to success.
In addition to being necessary for securing a business loan, a business plan also provides the outline you’ll need to operate (or improve) your business and to provide a long-term game plan. Here we provide a template and break down each component of a strong business plan.
Whether it’s gentle guidance to a young stylist or her daily Facebook words of wisdom, Planet Salon’s Ginger Boyle is all about the positive inspiration.
When it comes to beauty habits, men and women differ dramatically. Which is why Aveda recently launched the new Aveda Men Shop, both within existing salons and as freestanding destinations. The new concept, designed exclusively for men, offers ...
After partnering with a local magazine on a photoshoot, Headlines the Salon had the opportunity to use some of the cool images in an in-salon campaign, which captured a 2016 STAMP award.
Ginger Bay Salon and Spa in St. Louis captures a 2016 STAMP award for their cool digital mirror talkers.
Mango Slalon picks up a STAMP 2016 award for its "Dry Styling Events" that are held at and co-branded with Sephora.
When it comes to attracting new clients, Sharon Overton, owner of Bliss Salon in Boca Raton, Florida, leverages Welcomemat, a direct mail service that helps small business owners target potential clients who have just moved into the ...
A common message in the beauty industry is that continuing education is essential to success. This is true, but the mantra falls short if a stylist leaves a supplemental course without any guidance on how to implement their newly learned skills in the salon. Aveda Means Business shares stories of salon owners who have raised revenue and built ambitious salon cultures by outlining ways for stylists to utilize skills and pass on valuable information to clients. Scroll through for five real-world examples of continuing education being applied in the salon.
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Find out how London's Urban Retreat, one of the biggest salons in the world, pulls off a switch to a new salon management software system, and how it's changing the team's behavior.
Launching a new salon business is no easy undertaking. Aveda Means Business cites the voices of a range of salon owners who share the most important considerations to take into account before opening a salon. Scroll through for insights into the realities of owning a salon, as well as a look at the areas of the beauty industry that are being redefined in 2016.
Sponsored by Aveda Means Business
Mary Rose Cannistraro has been a hairdresser for more than 40 years, naking countless clients happy over the decades with her technical and people skills.So when she and her husband left their life in Massachusetts to move to Florida 12 years ...
Instead of allowing your salon to slip into the summer slump, execute these strategies to encourage stylists, bring in clients and grow your profits. Here we've highlighted five Aveda Means Business articles that describe methods salon owners have employed to improve culture and inspire growth. Scroll through for best practices and tips on building a mission statement, offering new services, networking with other salon owners and more.
Sponsored by Aveda Means Business
From client-based apps to amped-up marketing features and upgraded online appointment programs, today’s salon and spa software manufacturers are helping beauty business run smoother, while improving the experience for their clients. At the ...
