10 Technologies: Geo-location Programs
One of the newest trends in the social media and marketing arena is the use of geo-location software to connect consumers to the businesses they patronize.
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SEARCHMENUSEARCHOne of the newest trends in the social media and marketing arena is the use of geo-location software to connect consumers to the businesses they patronize.
As I was traveling to the International SalonSpa Business Network in Amelia Island, Florida, this week, I took a moment to identify seven mid-year trends that will continue to impact the beauty industry in the near future. As you begin your planning for the end of 2011 and into 2012, keep these top trends in mind:
Those of us who thought the technology revolution would make life easier have certainly been disappointed. Technology, especially as it applies to communications has made life in the fast lane almost unbearable. Thanks to smart phones, Facebook, emails, and the internet, we are wired 24/7. Me time and my time are now OUR TIME. The collective hive rules and we serve the modern guest who is real-time, I want it now, and I want it my way.
Companies like CVS and Duane Reade have recognized the potential impact beauty products have on their bottom line and are adjusting their strategic plans accordingly by designing their new locations to gain an even greater market share of the hair and skincare market. In essence, they are coming after your salon business–the beauty industry business.
The September issue of SALON TODAY focused on the new beauty shopper. Two articles stood out – A Window into the Consumer Mind, by Rosanne Ullman, and 1:1 The New Beauty Shopper, a special advertising section sponsored by P&G Professional. Window is a fabulous article about designing retail environments to influence buying behavior. Both articles have nuggets of information for salon owners to carefully consider. Both also missed the mark.
As the nation’s biggest retailers get into the beauty game, you need to step up your own by learning how your clients shop. Some of the industry’s top experts in consumer behavior teach you how to design retail environments that encourage the purchase.
At the PBA Symposium this summer, Group 3 Marketing created lots of buzz about our intergenerational research that was sponsored by BSG/Cosmoprof and KPSS.
If you believe, as we do, that a salon's business strategy has to encompass more than just five-star service to thrive, then join us as we take you to the Sixth Star. Our Group 3 Marketing Sixth Star strategy is simple. It's a customer centric strategy that puts the customer at the heart of every salon. It supports our belief that the marketing landscape is changing in a multitude of directions and is driven by technology and consumer demographics.
Design surrounds you, it influences your thoughts, and subsequently your behavior. Understanding that relationship between the environment and your mind is important. Your brain is not only hard-wired to interpret certain spatial characteristics in certain ways, but your mind also plays a role in how you make decisions based on those interpretations. All in all, design is a type of "food for thought" where your surroundings impact not only how you perceive that world, but also how you interact within it.
Client loyalty at Valentino's Grand Salon in Whitby, Ontario, is rewarded with the simple pull of a slot machine's handle and the chance to win big prizes. Year after year, Casino Month is one of the most successful marketing campaigns at the salon owned by George and Vasile Tsinokas.
As we exit the current recession, a new experience economy will be centered on one of the most fundamental human motivators: our need for self-esteem.
At ISSE last month, we introduced a marketing workshop called, "Grow Your Business from the Inside Out." There's been a lot of interest around this subject, and we will carry it in these blogs for awhile.
When it comes to supporting local sports teams, salon owners Jim Powell, Pat Lottes and Linda Eickleberry are raving fans. With seats directly behind the bench at the WNBA (Women's National Basketball Association) Indiana Fever games, the owners of Natural Concepts Salon and Day Spa in Greenwood, Indiana, have developed relationships that have led to some unique marketing opportunities.
When it comes to social networking, no one understands its marketing power better than your junior staff members. In order to recognize and celebrate his salon's 3rd anniversary, Richard Daly, owner of Richard Salon of Smithtown, found himself ...
Congratulations! You have survived the "00" decade. Maybe not in the style you and your team expected, but nonetheless, you are survivors. It began with the Y2K scare that kept us home because we were afraid the planes would not fly and our computers would crash, got worse with 9/11, got complicated with wars in Iraq and Afghanistan, and is ending with the worst recession since the Great Depression in tandem with the deepest political divides ever experienced, as evidenced by the current health care debate.
You are doing business in the new economy. What does that mean for salon owners this holiday season? Well, it's not business as usual. If your holiday plans are the same as last year, you might not see the growth you need to survive. Yes, there are positive signs to the end of the recession, but the recovery will not be swift or easy.