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As a salon marketing strategist and SEO expert, Dustin McCorchuk had a list of musts when it came to choosing a software management system for he and his wife Rachel's salon. Find out what functions were critical for him.
The proof is in the statistics. Today's consumers increasingly rely on online customer reviews to evaluate the worth of a business. Find out how why and how you can increase your review power.
Discover the results to our first Beauty Pulse survey on staff meetings, discover salon owners' favorite ways of engaging team members, and participate in the next survey.
Technology plays a strong hand in the way successful owners lead their salons, and now the options go far beyond appointment scheduling. This software guide by SALON TODAY introduces you to a variety of digital products to add to your management toolbox.
We invited the sponsors of this technology issue to answer: How can salons and stylists leverage the latest technology to attract new clients and continuously engage existing ones?
Kevin Murphy Salons will be the first to benefit from the latest product developments in Ecoheads showerheads, including an easier-to-hold design, properties to further reduce chlorine levels in the water, and a new plastic finish that reduces the energy required in its manufacturing.
When technology companies partner with test pilot salons, the entire industry benefits with new innovation. Arrojo Studios' Nick Arrojo and STX Software's Jeff Mason tell the story of their mutually-beneficial partnership.
At the recommendation of another salon, Birds Barbershops' Jayson Rapaport gets into a testing program for Facebook's new Workplace program and discovers a valuable new tool for communicating with the company's 180 employees scattered across nine locations.
When Armando Laya, co-owner of Voga Salon in Overland Park, Kansas, tests a Salon Clouds product and provides feedback, the company's owner Dilan DeSilva responds with a customized app.
At the first Data-Driven Salon Summit, salon owners dig deep and share the stories of how they use data in their businesses, helping all owners to grow.
Frederick CEO Corey Kossack offers some appointment-filling strategies to owners facing a summer sales slump.
In his class on reading P&Ls at Data-Driven Salon, World Class Salons' Jim Pacifico talks about how he breaks down the numbers so his team can follow them easily.
At the Data-Driven Salon event, Van Council, co-owner of the Van Michael Salons and Spas in Atlanta, shares how he leverages data for everything, including helping team members and salon locations achieve goals and reach new compensation levels.
The Data-Driven Salon Summit was “a chance to see how some of the ‘big boys’ do it with real-world, actionable examples of things you can implement in your salon to drive bottom line results and have a positive impact on culture.
Patrick McIvor talks about some of his tech secrets that make his life as a hairdresser easier!
Allyson King of Hair+Co. BKLYN and Beauty 360 Consulting Group walks you through the data points of retail success and gives you strategies for engaging your team.
Newsletters are not the place to try to blatantly sell anything to your clients. They are meant to inform and engage.
