Deliver More Personal Client Experiences with Phorest AI
AI is changing the way businesses operate, but in the beauty and wellness industry, one thing remains true: the human touch is irreplaceable.
by Staff
Here Are The 3 Salon Trends That Are Changing Everything
Are you ready for artificial intelligence, salon mobility and personalized marketing? These are the trending business “musts” for salons.
July 17, 2019
Are you ready for artificial intelligence, salon mobility and personalized marketing? These are the trending business “musts” for salons says Millennium’s John Harms.
In partnership with
2 min to read
It’s John Harms’ job to stay ahead of the curve. As the leader of Millennium Systems International, he’s committed to creating solutions to inform and empower salon owners. With 30 years of experience, he maintains a pulse on where salons and spas are headed. Right now, he says, there are three important things salons must embrace.
Artificial Intelligence
“AI is the biggest push in technology right now, along with what can be done with the data collected by cloud systems. This intelligence is built into apps and systems and allows a client to interact with an online booking system conversationally with voice or text,” says John. “They can have experiences we’d expect only with voice conversations today. Meevo 2’s Convobar® feature enables users to speak or type a command into the responsive search bar to quickly scan the appointment book, open reports, access schedules and so much more.”
Hear more from John about how artificial intelligence can support your business.
Salon Mobility
Nowadays, owners and clients must have 24/7 access to the salon. First, this means implementing an online booking app that understands nuances and how the business owner wants appointments to be booked. “The owner should have the ability to choose which services can be booked online, which order makes the most sense, which employees are bookable online, which days and times are bookable and booking times,” says John. “For a salon owner to trust a booking app, it must be as smart as the front desk.”
Also, clients should have all-hours access to e-gift cards. “More than half of consumers give or receive digital gift cards,” says John. “They require no work on the part of the salon, and they boost a business’s revenue so they must always be available. And with Meevo 2, salons can customize the look of their e-cards to align with their brand.”
Here’s a deeper dive into the ins and outs of reaching clients on the go.
Customized Client Experience
In today’s world, anonymous messaging just doesn’t cut it. The marketing created for clients must be personalized and targeted in order to resonate.
“You should be asking, ‘Who is this person? What are their interests? What services have they tried or NOT tried? What add-ons or services would be right for them,’” John says. “What’s amazing about Meevo 2 is the ability to better understand your clients and how they book, how often they like to come in, and even record what robe size or type of drink your clients likes, using custom fields you can add to a client profile.”
Customization improves the client experience. Here’s how.
Learn more about how Millennium is bringing the future to salons today with Meevo 2.
Subscribe to Our Newsletter
More Technology
BeautyDeskAi Announces Official Partnership with Square to Power Smarter Salon Operations
This collaboration marks a significant step forward in streamlining operations for salons and independent beauty professionals, bringing together customer service with thoughtful intelligence.
They Predicted AI Would Make the Salon Experience Feel Robotic. The Opposite Happened.
Salon owners expected AI to deliver efficiency. What they didn't expect was what it did to their team, and what their clients started saying in reviews.
Aura 300 Enters the US Market, Bringing AI Revenue Infrastructure to American Salons
An AI platform already trusted by salons across Australia, Ireland and the UK is expanding to the United States, with a focus on the data-driven salon community.
SEO and AI: How Clients are Finding Salons in 2026
Your Instagram may introduce your salon to new clients, but it's your digital footprint that seals the deal. Dawna Jarvis walks you through how clients are discovering you online and what to do to make sure you show up.
Here’s How to Make Running Your Salon Feel Less Like Chaos
If your day-to-day feels like a never-ending game of whack-a-mole, you’re not alone. The hair and beauty industry runs on creativity and connection, but behind the scenes, it runs on systems. When you spread those systems across a few different tools (plus a couple of sticky notes and a prayer), even the best-run salons feel like they’re working twice as hard for the same results.
Millennium Systems International Introduces MeevoPay Giving, Enabling Seamless Checkout Donations
Fundraising for important industry iniatives and philanthropies just got much easier, with MeevoPay Giving, which allows salons, spas and med spas to invite guests to give at checkout.
How Salons are Using Technology to Help Improve Customer Retention
Modern tools provide practical customer retention features. Discover which software platform can help increase your return rate.
Is Your Software Underperforming? Switch it Up with Shortcuts
Your salon software is the backbone of your business. And now is the time of year to evaluate its efficiency: Is it providing the tools you need to grow? Does it improve the guest experience? How does your team interact with it? Are you happy with your software’s customer service? If you’re not getting what you need from your current software, it may be time for a switch.
Sponsored by Shortcuts Software USA
Igniting Momentum
Choosing the right technology partner with Aura Salonware drives success and elevates client and staff experiences at Trios in Fort Collins, Colorado. Plus, Owners Joe and Karen DeAnda share a marketing success story.
Aura Partners with Tippy for Integrated Tipping Options
Aura Salonware partners with Tippy, the all-in-one customer checkout kiosk that electronically send tips directly to salon or spa service providers
An App to Keep Your Team Organized and Communicating Harmoniously
Meet Salon Symphony, one of the salon technology tools profiled in our "Salon Necessity, Tech Innovation" series. This robust app combines the best features from about a dozen platforms to create the perfect tool for salon team communication.
by Stacey Soble
The Phorest MedSpa Platform Streamlines Operations, Engages Clients and Boosts Profitability
The platform delivers a 48% lead-to-client conversion and 19X ad spend return of investment in one complete operations and acquisition system.
SALON TODAY 2025 Technology Solutions Guide
Your software and technology aren’t just tools; they’re the backbone of your business. This guide is designed to help you identify the ideal software platform or technology solution to drive your salon or spa’s success.
The Surprising Role of Payments in Creating a Great Client Experience
What keeps clients coming back—and bringing their friends—is a seamless, frustration-free experience from booking to checkout. Discover how payment preferences shape client loyalty and why modernizing your payment process may be the smartest upgrade you make this year.
Sponsored by Discover/Boulevard
Powering Your Spa Concept
From financing options and memberships to dot phrasing and medical documentation, software management experts list the myriad of features you should consider as you shop for a tech partner to power your wellness concept.
by Stacey Soble
How A Barbershop's HR Team Saves 15 Hours a Month with POS Integration
The Man Shop, with 13 barbershops across three states, promises its stylists same-day payout of tips. But when the company switched its point-of-sale system, that had to be calculated manually which drained the HR team. Partnering with Flexspring, a leader in HR data integration, helped the company get back on track with their promise.