10 Online Branding Strategies to Grow Your IRL Business
Founder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.
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SEARCHMENUSEARCHFounder of Brand Me Marketing and Branding Agency Bonnie Bonadeo provides the tools and marketing resources you need to scale your business digitally.
Mastering Search Engine Optimization or SEO attracts new clients and drives them through your front doors. The salon shutdown through a few kinks in the way Google ranks your business. SEO Expert Lucas Renfroe shows you what you can do to get your salon to rise toward the top of the list.
Van Michael revamps its website, positioning the salon as a fashion leader while showcasing its culture and history. The result earned the salon a STAMP 2020 award. Check it out.
Cloud 9 Salon and Spa in Flower Mound, Texas, updates its website to focus on the team, which helps drive their traffic. This website was an honoree in the STAMP 2020 program.
With a video plea to the community to flatten the curve, a flurry of digital communications and promotions, a new e-commerce site and a unifying rainbow window display, Interlocks captures an honor in our 2020 STAMP for COVID-19 Client Communications.
Throughout the shutdown and beyond, PENZONE Salons + Spas kept their clients engaged through a series of email newsletters, blogs, social posts, and virtual beauty education sessions. They even united their community with the #PenzoneStrong brand. Their COVID-19 Client Communication takes a STAMP award in our 2020 competition.
Got a great marketing idea that helped you capture sales last year? Or a fabulous communication piece that helped you keep in contact with clients during a global pandemic? Peruse the 2020 competition categories for STAMP (SALON TODAY's Annual Marketing Program) and submit your winning ideas by June 30!
Eufora International’s VisionQuest features inspiring keynote speakers coming at you virtually and free of charge. Topics on Monday 4/27 include Mindfulness as Mental Fitness and Marketing Strategy for Stylists with Britt Seva.
When she opened her salon five months ago, Michele Pritchard knew she wasn't going to stock her shelves with retail. Instead, she wanted to utilize affiliate codes so guests could shop for their own product directly from beauty brands--and she could make commission.
With a small team, Vannessa Houlihan needed a software program with some muscle power, but she wanted something simple to use. She found Rosy and embraced its automated marketing, automated confirmation system and its e-commerce capabilities to grow her young business.
Sponsored by Rosy
A variety of top-notch speakers help attendees to Phorest's Salon Owners Summit in Dublin, Ireland, set their 2020 vision for their salon business.
Salon.Marketing's Lucas Renfroe shows you some simple steps for growing Instagram followers in your local target market. They only take 15-30 minutes a day, and are a sure-fire strategy for bringing more new clients into the salon.
Instead of releasing an entire seasonal collection, Gene Juarez roles out one new trend at a time, strategically sharing behind-the-scenes images, fun videos and plenty of information on how each trend was created through multiple communication vehicles.
With a ribbon-cutting ceremony and a flurry of congratulatory speeches, Phorest makes Philadelphia home for its US operations.
Be Inspired Salon leverages social media to introduce its clients to a new All-Inclusive Color Program, which introduces an overall set price for complicated color services.
Do you have new talent who are trying to build clientele? Borrow this idea from Tyler Mason Salon Spa and identify a deserving group in your community and design a promotion.
Jiva Salonspa's Mominate Your Mom encourages guests to share the stories of their amazing moms, thereby creating meaningful interactions for optimal Facebook shares.