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You have a roster of talented stylists, a great service menu and professional products, but you've got openings in your booking software. Learn how to use video consultations to boost salon bookings and profitability.
A marketing expert launches a separate website to drive new clients to the salon's extension services and explains how SEO is growing this category for them.
The integration will allow thousands of beauty sellers that use Square to use SalonInteractive’s platform to sell professional salon and spa products online and market to their clients.
Based on a thousand survey responses, Text Request's 2024 State of Business Texting Report covers how text messaging is being used in business communications today, predicts where the market is heading in the next 12 months and explores what challenges and opportunities this creates for business.
Want to get a jump start for the New Year? Coach Dawna Jarvis is back with a foretelling blog predicting some of the biggest beauty business trends for 2024.
From a doctor-inspired Instagram Reel to a series Zodiac retail email newsletters, SALON TODAY reveals the eleven 2022 winners in the Digital Marketing category for STAMP.
When the team at Neroli Salon and Spa was stranded at home during the salon shutdown, Owner Susan Haise assigned them homework--they could attend a class, create a social media post or write a blog. Those practices have now become a habit that fueling the salon's digital content.
In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)
The salon software company play matchmaker--helping beauty and barbering pros find their forever clients with a powerful marketing campaign.
Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.
In a marketing campaign with the National Hockey League, Great Clips invites clients to create a lineup of the best hockey hairstyles.
This audio-chat app has the world talking, and there are some unique benefits for the salon industry.
Self-produced video is a great way to market your team and your services, but there is a lot of video competition out there. SEO Expert Lucas Renfroe runs through what you need to know to break through the clutter with Video SEO.
The latest launch from SalonTarget Software helps your open rate, coupon conversion and customer engagement – all in one. Here’s what you need to know.
Open Rate, Clickthrough Rate, Bounce Rate and Unsubscribe Rate--this helpful blog looks at what these measure, what results you should expect and how you can improve your numbers.
Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.
As the “new normal” we’re in is indefinite, salons need to find creative ways to engage clients and keep them coming back to the chair. Here, Monica Hickey with The Evoke Agency supplies clever content thought starters for your business.
