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In this first installment of The Profitability Project, business leaders Scott Missad and Frank Gambuzza illustrate the importance of clearly establishing a brand and using it to manage your salon.
Launching a luxury brand is tough. Launching a luxury brand in the midst of a recession might be madness. For Daniel Kaner and Tev Finger, founders and co-presidents of Oribe, launching a luxury brand in 2008 turned out to be a stroke of ...
Making a career change frequently requires a major leap of faith. After years of planning events like the North American Hairstyling Awards for the Professional Beauty Association (PBA), Bonnie Bonadeo was ready to take her own leap.About five ...
With the benchmark of retail success in this industry hovering around an ambitious 30 percent of total receipts, it takes some effort for a salon to fulfill its retail potential. When your business carries a personalized brand, all the general ...
Client referral programs, retail incentives, working with assistants, and employee bonus programs--SALON TODAY recommends a list of stories that all aim to bring more profit to the bottom line.
As senior vice president of Sexy Hair, Jennifer Parks has been an instrumental factor in the beauty brand's growth.
The Jillian Grace Salon in West Grove, Pennsylvania, collects a STAMP award for its overall branding strategy.
As the head of her own marketing, branding and creative services firm, Joni Rae Russell is a woman behind many beauty brands.
No matter the platform, your photo quality is important. It’s the only way your audience can “see” you through a computer screen, so choosing the right photo in the right quality is the best visual impression you can give them!
Strategies announces plans for a two-day No-Compromise Leadership seminar for early June.
