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When salon owners design marketing campaigns with the community at heart, their salon culture extends beyond the staff. For example, Nurtur Salon develops a teacher-focused campaign after the school shootings in Parkland, Florida, and JUUT develops a blog that spotlights working moms on their team.
Mara Gourdine, Corporate Culture Ambassador at John Paul Mitchell Systems, shares these starting points for identifying a cause and creating a successful campaign within your salon.
At the Data-Driven Salon summit, Neatbeat's Heather Yurko moderated the Culture Club panel, where salon owners dished on their best-practices related to their salons' culture.
Boston-area salon owners like to joke that you can’t swing a cat without hitting a salon in their neighborhood—there are multiple salons on every block! And it’s not only about quantity in Boston, it’s also about quality. The city is known for delivering high quality hairdressing and for salon businesses that are exceedingly well-run. So how has Salon-Capri—with three salons and an academy--manage to not only survive over the last 50 years, but also thrive, with a large and diverse clientele that pledges its loyalty to the company? Here’s a look at their success.
Sponsored by L'Oréal Professionnel
In an interview with MODERN SALON, partners in the salon and life Lo Wheeler Davis and Jason Davis give the lo-down (get it?) on their newest venture—Salon Culture—and how they balance owning a salon and running a just-for-the-stylist fashion line.
At J. Nicolle Salon and Spa, Jennifer Kennedy takes the concept of Love Week, which she heard about at Serious Business in 2017, and develops culture-building and marketing programs around it.
Kati Whitledge, owner of Be Inspired Salon and the founder of the Beyond the Technique podcast, offers advice on how to be the salon in town that attracts the top talent.
Hand-written notes and surprise messages left on cars or inside the lids of products make the clients at Neatbeat in Louisville, Kentucky, feel special. Check out Owner Heather Yurko's Positively Impacting People program.
SALON TODAY challenged the 2018 class of the Salon Today 200 to send in fun team videos that give us a glimpse into their businesses and their cultures, and the results were so creative, we had to give away a few Oscars. Check out the compilation video
A simple change in the way you start off a client's appointment can shape her mood, as well as her perception of the overall salon experience. The DiJulius Group's Jess Bound shows you how.
