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In an industry with so many options and opportunities, we asked artists what made them niche down and choose a specialty. Texas-based artist Kimberly Michelle has always loved focusing on healthy hair and scalp, and headspa rituals was a natural evolution.
As salon owners increasingly look to expand into wellness, they will find that small touches can make a big impact.
The Paul Labrecque Salon salon is finding success --for stylists and clients, alike--offering scalp care and specialized treatments. MODERN spoke to Moine about how this focus meets an important need and drives client loyalty.
At MODERN SALON Boot Camp, stylist and suite owner Alyssa Salmon explained how offering head spa treatments—complete with scalp analysis, aromatherapy, and therapeutic massage—has helped her grow a new client base and meet the rising demand for wellness-focused salon services.
Good hair starts at the scalp. But most salons aren’t offering services or products that address scalp health. Relish, a new product line from the founders of Signature Formulations, has everything salons need to deliver an effective head spa service and offer guests a robust at-home scalp care line.
Los Angeles-area businesses are offering full-circle wellness services while also creating a community hub.
Before Kristi Valenzuela takes the stage at Data-Driven Salon Summit, she stops by to talk about how salon business has a powerful opportunity to expand beyond traditional services and create meaningful revenue through high-value treatments.
When it came time to reinvent, research showed that Kenneth's Salon and Day Spa's younger guests weren't interested in their mother's day spa, while their older demographic wanted maintenance services that were performed more quickly. The result? An open concept bar with four facial bar chairs, one head spa, four pedicure chairs and eight nail stations.
It’s easy to point to the crown jewel on your spa service menu, but do you fully realize the hidden talents of your other services?
Break down the mental barrier of spa services as luxurious treats and transform them into required maintenance—then you’ll see your clients again, and again and again.
