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In The Know|News|May 21, 2012

Vblogging 101 –What is it, and how do I start?

Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!

In The Know|News|May 17, 2012

PCPC Responds to Sunscreen Scrutiny

A recent report issued by the Environmental Working Group questioning sunscreen’s safety was refuted by Farah Ahmed, Chair of the Personal Care Products Council Sunscreen Task Force.

by Staff
In The Know|News|May 16, 2012

Love What You Do

Guest blogger C. Jeanine Fulton encourages beauty professionals to, "Love what you do and know that it can be a journey."

by C. Jeanine
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In The Know|News|May 14, 2012

Keratin Complex Names Mario Argenti as President

Keratin Complex is pleased to announce the appointment of professional beauty industry veteran, Mario Argenti, as President of Keratin Labs, a new division of Keratin Complex. In his role, Argenti is charged with leading the Keratin Lab’s overall strategic direction and expansion into additional professional salon categories.

by Staff
In The Know|News|May 11, 2012

Paul Mitchell Schools Raise $2.5 Million for Charity

Glittering with gorgeous gowns and glamorous hairdos, the legendary Beverly Hilton, home of the Golden Globe Awards, rolled out the red carpet for the Paul Mitchell Schools’ 9th annual FUNraising Gala. Each year, students and staff from the nationwide network’s 100 cosmetology schools spend three months raising money for selected charities. Raising $5-10 at a time with grassroots activities like cut-a-thons, hair shows, car washes, and casual days, the schools topped the $2.5 million mark this year, bringing their nine-year total to more than $8.5 million.

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