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In The Know|News|Apr 24, 2012

On Your Mark. Get Set. Foursquare!

With over 10 million users on foursquare, this social media platform is a hard one to ignore…In fact, it’s one of my favorite free applications for salon to utilize, acting as a digital loyalty program in today’s mobile-driven society.

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In The Know|News|Apr 24, 2012

2012 CPNA's Discover Beauty Line-up Announced!

The Discover Beauty program, an exclusive initiative of Cosmoprof North America (CPNA), returns for its sixth year of matching leading retailers with emerging beauty brands in 2012. Companies from all over the world must be selected to participate in Discover Beauty, ensuring an exclusive array of unique, cutting-edge brands that are sure to be the "next big thing." See the list of companies!

In The Know|News|Apr 20, 2012

Answering To Dr. Oz: Keeping it Safe in the Salon

In his daily talk show, Dr. Oz and Tabatha Coffey recently warned his television audience of a number of ways their health is at risk in the hair salon. We countered by inviting Barbicide's Leslie Roste, RN, to make sure you're up to speed on your sanitation practices and you're prepared to address your clients' health concerns.

In The Know|News|Apr 18, 2012

Hair Extension Makeovers

I recently met with Di Biase Hair Extensions USA and I found out they are doing wonderful makeovers on women who are lacking in hair confidence. Working with women who are in chemotherapy to those who need a hair-pick-me up, Di Biase is touching lives one extension at a time! Di Biase's Vikki Parman, CEO and director of education of Di Biase Hair Extensions, provided us with these tips for building client confidence with healthy looking extensions.

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In The Know|News|Apr 13, 2012

Foursquare Helps Redefine Salon Loyalty Programs

It’s no secret that acquiring new clients costs far more than retaining existing ones…and with that, it’s time to share some important insight on the social platform that’s redefining traditional loyalty programs within salons. Meet foursquare, the location-based application that’s taking the mobile world by storm.

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