
KEVIN.MURPHY Strengthens New England Presence Through New Partnership with Sullivan Beauty
Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.
Hubba’s discovery network now available to ICMAD members providing exposure to retail buyers.

The Independent Cosmetic Manufacturers and Distributors Association, (ICMAD), has partnered with Hubba to provide their members with a new way to connect with retailers and influencers. Hubba is the world’s fastest growing B2B discovery network, connecting over 30,000 brands, retailers, and influencers looking to extend their reach and grow their businesses. While retail buyers are familiar with many major brands in personal care and beauty, Hubba introduces them to the thousands of niche, new, and trending products they may otherwise not have known about and makes recommendations to best suit their needs.
With access to the Hubba platform, ICMAD members have new opportunities to meet and build relationships with buyers looking to expand their product offerings to customers. “In under two years, Hubba has become the dominant player in product discovery and has transformed the way large and small brands connect with retailers and influencers,” Ben Zifkin, founder and CEO of Hubba says. “We are excited to welcome ICMAD members onto our network to help their products get discovered by our retail and influencer customers.”
“ICMAD is on the leading edge in developing opportunities for our membership. Partnering with Hubba is the natural next step in our offerings,” Pam Busiek, CEO and president of ICMAD says. “We are delighted to have Hubba as one of our newest partners.” With access to the Hubba platform, ICMAD will be able to add to the current set of tools and programs already available to members to help enhance their online presence and gain necessary exposure to continue to grow their business. Likewise, Hubba’s personal care and beauty brands and retailers will be able to engage with ICMAD services and its brands.
Hubba has been included on Deloitte’s Hot 50 Companies to Watch list, Top 3 Best New Startups (KPMG Startup Awards), the Top 20 Most Innovative Companies (CIX) and Top 25 Up and Coming ICT Companies (Branham Group). Most recently, in May 2016, Forrester Research selected Hubba as a breakout Retail eBusiness vendor, and in June 2016, Hubba was a winner of the prestigious Red Herring Top 100 North America award.
Hubba is a founding partner of Ladies Learning Code and founding donor to the Upside Foundation.

Bringing global haircare authority closer to the chair, the partnership marks a renewed investment in New England's salons and stylists.

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