ASCP, ISPA and PBA Receive 2026 Power of Associations Award for Esthetics Licensure Compact
This shared recognition celebrates the strength of industry collaboration in advancing professional mobility.
by Stacey Soble
Behind the Brand: Basim Shami, CEO of Farouk Systems
Behind the Brand: Basim Shami, CEO of Farouk Systems on the people, products, tools and education.
August 26, 2013
2 min to read
The 2013 Farouk Systems Conference at the Moon Palace Resort in Cancun, Mexico, brought together thousands of hairdressers and salon industry professionals from across the globe. This sold-out event hosts pros from more than 120 countries, all seven continents and from every area of the industry: from hairdressers, salon owners and managers, distributors, Farouk partners, educators and platform artists.
In this interview, MODERN SALON gets the opportunity to sit down with Basim Shami, the CEO of Farouk Systems, to learn more about what it means to "join the revolution," news about where the brand is going, and his plans to continue innovating the brand that his father, Farouk Shami, launched more than 25 years ago.
MODERN SALON: Basim, there are thousands of hairdressers here in Cancun at the Moon Palace Resort, and each year it seems the Conference gets bigger and better. What does it mean for you, as the newest leader of the company, to see all the industry come out to support the Farouk Systems family?
BASIM SHAMI: It's very, very exciting to be here in Cancun! Not just for me, but for the hairdressers and the whole indsutry to learn more about our brand, and to see just how big Farouk Systems family is. This company started with innovation by using silk in our hair care products, and we innovated again with our ammonia-free hair color, and then again by using ceramic technology in our hair dryers and flatirons. Now, we're using touch-screen technology, made famous by the iPhone, in our hair dryers and flatirons. We're always taking it to the next level--not only do we use ceramic technology, but we've also now blended it with titanium technology.
MODERN SALON: Farouk Systems just announced some major industry news while at this Conference. You will be participating in New York's Mercedes Benz Fashion Week as a hair care sponsor AND you've also launched a new website for professionals. Tell us about that.
BASIM SHAMI: We are very excited about New York Fashion Week--and even more excited that so many of our stylists will be able to participate with us. We've had long partnerships with Miss Universe, Miss USA and Celebrity Apprentice--it's all about working in beauty in every area of the industry. Our new website makes it easy for the professional stylist to learn more about how to use our products, hair color and tools, and how to achieve the styles they're looking to create. Farouk Systems never stops--we're always at the cutting edge, and always the leader. Please, join us and learn more about our company.
More In The Know
In Dubai, Clients Visit the Salon Every Week. Here’s What That Market Can Teach You
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International. On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
Take the Plunge with HairToSay Does the Bay
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
Stop Losing Clients to Hair Thinning
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
by Stacey Soble
New Torah-Inspired Card Deck Introduces a Color-Based Approach for Reflection and Decision-Making
Illuminated Paths is a boxed set of 52 cards, a guidebook, and an Oracolor Wheel, a visual framework that helps readers reconnect with the qualities they want to bring into everyday life.
by Stacey Soble
The Invisible Work of a Rebrand
In this rare essay, the president of a haircare brand takes us behind-the-scenes into a world we never see when we pick up a product off the shelves--the arduous, thought-probing, second-guessing journey of rebranding a legacy product line. Not only is her reflection fascinating, but it is also incredibly useful for any salon owner or manufacturer contemplating their own brand.
Minerva Beauty Celebrates its 20th Anniversary with a Service Tray Giveaway
Twenty lucky winners will be selected July 30th, and each will be able to choose from three different service tray models.
by Stacey Soble
Three Blokes, One Mountain, One Cause
Motivated by loved ones who have battled cancer, Phorest's Barry Quinn and two friends will embark on a three-day trek to the summit of the highest peak in North Africa in September, raising money for HairToStay. Find out how you can help them.
by Stacey Soble
Harper Ellis Hair Co. Shows Up for Beauty Professionals with Their Biggest Investment Yet
The company's Back to Business Sweepstakes is a direct investment in the stylists and salon owners who are building something that lasts.
by Staff
The Calendar Illusion: Why Your Salon's May Revenue Isn't What It Seems
Owners start to worry when a month's sales come up short compared to the same period last year, but that may have more to do with the days in the month than with an actual decline. The KIM Report's Alain Audet points to May 2026 as a prime example.