STAMP 2018: Salon Spa W's Going Global Campaign - Promoting Travel Products
Salon Spa W's Going Global campaign incorporated a variety of digital and traditional marketing elements and had the whole salon buzzing about spring fashion and travel products. During the celebration, the salon ran a promotion on travel products, allowing clients to pick six and receive a free travel pouch which resulted in $2,600 in sales.
by Stacey Soble
STAMP 2018: Get Clients to Watch Your Videos With Do-It-Yourself Video Tips
Broome Street Society created its own YouTube channel called BSSTV, and its most popular video to date is a blowout tutorial from owner Josie Sanchez. Throughout the video, she talks about retail items that are sold in the salon and offers helpful do-it-yourself tips.
by Stacey Soble
5 Ways to Make Life Easier for Small Business Owners
From consolidating your data to delegating to your team, Salon Iris' Jeff Dickerson outlines five strategies for making your life as a salon owner easier.
STAMP 2018: Share Your Employee's Work Through Your Own Salon Magazine
In an effort to find a way to communicate the season’s hottest trends in cutting and coloring and freshest products, as well as share some tips and tricks, Gene Juarez Salons and Spas launched GJ Experts. Each issue shares more than 100 photos of work from Gene Juarez artists.
by Stacey Soble
STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon
In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
by Stacey Soble
STAMP 2018: Getting a Mobile App For Your Salon
Glow Beauty Boutique partnered with Salon Cloud Plus to launch its own app to helpclients book anytime, anywhere.
by Stacey Soble
Suretint Technologies Introduces LaRu, a New Color Management Technology
Suretint's LaRu helps salon owners beautify their bottom line with an accurate, efficiently managed hair color departments that eliminates waste.
2018 STAMP: Boosting Your Presence With Your Salon's Personal Hashtag
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
by Stacey Soble
STAMP 2018: Making Your Website Work Seamlessly With a Branded Salon App
Owners Josie Sanchez and Andrea Hans of Broome Street Society wanted their website to work seamlessly with a branded salon app. Here's how they did it!
by Stacey Soble
The 5th Annual Salon Today Total Salon Makeover Kicks Off
With the support of three generous professional beauty partners—Keune, Minerva and STX—SALON TODAY’s Total Salon Makeover competition helps one salon grow to the next level.
Two Must-Have Tech Features Make Life Easier for Salon Clients and Owners
Kate Poole, owner of Vici Hair Studio and Beauty Bar in Amherst, Massachusetts, finds online booking and text confirmations are indispensable when it comes to managing her streamlined salon operation.
by Stacey Soble
Salon A-Commerce Helps Aveda Salons Service Guests and Grow Their Business
Aveda Global General Manager Barbara De Laere took some time to dive deeper into how Salon A-Commerce will make it easy for Aveda’s salon partners to service guests both in salons and online and grow their business in the process.
by Anne Moratto
A Fun Challenge to Ignite Retail Sales
Following the success of its #30DaystoGrow challenge last Spring, Phorest Salon Software organizes a fun week of daily challenges to encourage participating salon teams to focus on retail, fueling sales.
Future Trends: Beyond the Predictions at ISBN
At the International SalonSpa Business Network's conference, a Future Trends panel including David Thurston, Maureen Mullen and Taylor Romero, forecast emerging technologies to impact the beauty business, while warning owners that clients may not be ready to embrace them.
Take a Tour of the Salon of the Future
Art, beauty, nature and technology combine in an intelligent salon concept that focuses the entire experience on the client.
Time's Up for Tedious Tasks
An efficient color mixing technology, The Ping helps colorists find more time to focus on their guests.
Shedul.com Voted 2018’s Top Salon Software by Capterra
Shedul.com was rated as 2018’s best salon software by Capterra, a Gartner Inc. company. The platform came out on top in all three rating categories for salon software; most popular, most affordable and most user-friendly.