5 Critical Website Must-Haves
Marketing guru Lauren Bakos offers five tips for building a salon website that makes a great first impression.
Does Your Salon Technology Provide A Human Touch?
Functionality, integration, experience—no question these are all critical in a salon technology product. But the truth is, for many salon owners who didn’t grow up in a world of coding and don’t speak tech language, it’s the human connection that’s most important.
Sponsored by SalonClouds+
5 Myths About Online Booking…Busted!
If you’ve considered adding online booking to your website, now’s the time to take the plunge. So what’s holding you back from incorporating this must-have feature? If it’s one of these common myths, read on for the truth behind them.
Sponsored by STX
Are You Raking In 5-Star Reviews? If Not, Here’s How.
You drive by that new restaurant in town and wonder if you should give it a try. Your first step? Grabbing your phone and checking the place’s online reviews. If they’re good, you go ahead and make a reservation. If not, you probably pass. And guess what? This is exactly how prospective clients are assessing your salon.
Sponsored by Phorest Salon Software 2021
Tips for Targeting Male Clients this Father's Day
Today's healthy salon businesses are growing their male clientele, and Father's Day is the perfect time to capture these clients while perfecting strategies for retaining them year-round. DaySmart's Jeff Dickerson offers a collection of helpful tips on grooming a robust male market.
Kenra Professional Launches Color Voice Assistant For Amazon Alexa
"Hey Alexa, open Kenra Color" - Amazon Alexa now gives professional stylists a helping hand by alleviating the messiness of a traditional color manual with innovative skill feature by Kenra.
20 Proven Salon Marketing Ideas
SalonInteractive's Jim Bower is back with 20 easy and effective marketing ideas to get the work out about your salon and/or spa.
HairHoncho: All-In-One Free App for a Better Way to Run Your Business
Built to streamline, simplify, and lead to success, this new app was created by a designer whose hairdresser wife needed a better scheduling system--so he made her one.
by Anne Moratto
Rebooking Really Not Happening? This May Be Why
A guest blog post from the founder of HairHoncho, a new free app for stylists and clients, alike.
by Anne Moratto
Talk Data to Me: Salon Owners Define Opportunity, Measure Results at Data-Driven Salon Summit
The only event of its kind, Data-Driven Salon Summit hones in on success metrics, innovative business practices and technology tools to help salons grow.
by Anne Moratto
Instagram Creator Account Profiles Offer Tools to Help Influencers Better Work With Brands
Instagram has launched a creator profile tailor-made for influencers, and there are plenty of reasons why it might be worth making the switch from a business profile to a creator account.
by Jamie Newman
Are You Losing Money On Your Toning, Retouch Or Highlight Services?
The more you know, the more you save and the more money you make. That’s true of everything in your business. When you’re informed, you can make informed decisions. Knowing your numbers when it comes to hair color usage is particularly helpful because it’s so easy to over-use product and undercharge for services. Here’s how three salons, with the help of Vish software, http://www.getvish.com/demo/salontoday were able to analyze the data available at their fingertips to determine which services were losing money and which were producing healthy profits.
Sponsored by Vish
Barber Receives Grant to Create Safe Space in Shop for Neighborhood Kids
Donald (DC) Conley is the first barber to be awarded the #SchedulicityCares business grant of $5,000.00.
by Anne Moratto
4 Last-Minute Ideas to Promote Mother's Day Deals
As children young and old prepare to celebrate their mothers this May, Salon Iris' Jeff Dickerson offers four ideas to promote Mother's Day sales.
Make Every Drop of Color Count with Vish Front Desk
A new feature from Vish makes sure your staff members document every color service their clients receive, preventing color revenue from walking out the front door.
by Stacey Soble
3 Important Financial Management “Tips” For Salon Owners
Are you dealing with credit card processing fees; tracking tips for taxes; even looking for ways to motivate your clients to tip your stylists well and often to supplement their incomes and keep them doing hair at your salon happily ever after? Tippy claims to reduce credit card processing fees for salon owners and increase tips for service professionals.
Sponsored by Tippy
Report: Who Spends on Beauty, Where Do They Live and What Will They Try Next?
The MINDBODY Wellness Index is a report devoted to all things beauty: spend, demographics, services consumers want to try next, top beauty and grooming services for men and women – and it’s even broken down by U.S. markets.
by Anne Moratto