Salon Management
David Wagner's Unexpected Journey
A few years ago, as the market was crashing, banks were going under and the general population was panicking, David Wagner found himself in a different kind of crisis—he discovered he had cancer and soon was fighting for his life. In his presentation at Serious Business 2011, the now-healthy founder of JUUT Salonspas and author of Life As a Daymaker plans to share what he learned from the experience and how it relates to business.
by Stacey Soble
How do you get the most from your DSC?
One of the salon’s most valuable sources for education, business, marketing and product advice is the Distributor Sales Consultant (DSC). This month Salon Today asks a salon owner, a distributor and a manufacturer: How do you get the most from your DSC?
Staying on Top of Seasonal Trends
As your salon’s leader, one of your important roles is to serve as a conduit between the beauty and fashion worlds and your stylists who work your frontline. So this month Salon Today asks: “How do you and your staff stay on top of seasonal trends?”
Spa Productivity Power
To achieve profitability on the spa side of your world, it all comes down to how productive you can make that treatment room and its attending professionals. to get you on the upswing, these spa leaders share their favorite bottom-linefocused strategies.
Keith Ferrazzi with Stacey Soble
As the best-selling business author of "Never Eat Alone" and "Who's Got Your Back," Keith Ferrazzi is the world's foremost expert in business relationships. As a preview of his upcoming presentation at Serious Business, Ferrazzi discusses how his strategies apply to the salon world.
by Stacey Soble
Higher Learning: Salon Success though Education
After achieving a level of success within their own markets, these salons are sharing their experience by teaching others what they know best.
David Wagner with Stacey Soble
David Wagner, owner of JUUT Salonspas and the author of "Life As a Daymaker," shares what his recent experience with cancer taught him about his life and his business.
by Stacey Soble
Top 10 Social Media Pitfalls
If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy...only to find that their valiant efforts are not getting the results they had hoped. If you're looking for fans, followers, and friends to build a Social Nation around your business, don't panic, says Barry Libert. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.
by Stacey Soble
The Value of Time; Dennis Bernard
Nearly three decades ago, hair stylist and salon owner Dennis Bernard developed The Color Accelerator, or TCA. Salon Today recently talked with Dennis to unravel TCA’s history:
Publicity Idea: Window Dressing
In Portland, Maine, one salon’s artistic idea ignites its publicity success.
Perspectives: Evaluating a New Retail Line
Retail sales are more than a great way to boost revenue—offering products to help your clients maintain their new style is just part of good service. How do you decide what lines best support your salon brand? We asked an award-winning salon owner, a distribution executive and a leading salon industry marketing professional: What is the best process for evaluating a new retail line?
The Price of A Client
SALON TODAY’s October issue delves into spa productivity—showing you how to get the most out of each service room and service provider, as well as reduce costs. Another important aspect of productivity is keeping every appointment full and that requires consistently attracting new clients.
Salon Owners on Retailing Efforts
Partaking in smart merchandising can help your salon sell more. Displaying a cohesive retail line, with strategic placing, and a dash of creativity can make your salon’s products pop out to the client. Salon Today asked these salon owners about their retailing efforts.
Tap Your Team for Revenue-Generating Ideas
Looking for great ideas for generating revenues and cutting costs at your salon? Why not take it the frontline? When Laura Ortmann directed each department at her Ginger Bay Salon and Spa in St. Louis to come up with one goal for increasing revenue one for decreasing expenses she didn't know what to expect. But looking back, she couldn't be more pleased with the results.
Effective E-Newsletters
Element Salon in Nashville, Tennessee has a loyal and fashion-focused clientele. Owner Kevin Moser further forges the salon/client bond with an engaging e-newsletter.
The Salon Industry Business Artist (Book Review)
Eric Mokotoff has created an explosion of ideas and provided the tools to challenge our salon industry to grow beyond mediocracy. By focusing on the client, owners and stylists become one team, striving for the excellence of the experience and finished outcome. He challenges us to drive forward with our passion and use education to grow.
Handling Salon Chores
Dusting retail shelves, folding towels, sweeping the floor—all those thankless daily salon tasks that must be performed but ones that no one wants to do. In this installment of Owners' Forum a reader asks how we get these accomplished at Atelier. I share my story, then turn the tables and invite you to share your own suggestion.