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Why Professionals SHOULD Sell Retail Products

It has been a problem in our industry for years - retailing. Many salon pros have trouble seeing beyond the artistry and find it difficult to sell products to their clients. In this brief video Cody Fullerton of Living Proof confronts the situation and shares why salon pros should encourage their clients to buy products to maintain their hair between salon visits.

In The Know|News|Feb 27, 2017

Virtue Announces Creative Director Adir Abergel

Abergel was drawn to the brand by the results of the products, which are formulated with protein Alpha Keratin 60ku. This protein is recognized by the body as its own and is pulled to where it is needed in the hair to smooth, resurface and fill in cracks of damage.

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