In The Know
Vblogging 101 –What is it, and how do I start?
Social media expert Kelly Ehlers discusses how Vblogs (social media lingo for "video blogs") take your behind-the-scenes content and digitalize it, personalizing your salon for your customers. It is video content that you create to tell a story about your brand to the masses…and the best part, it’s easy and very cost effective!
by Kelly Ehlers
Salon of Distinction: New Reflections SpaSalon
“While our younger guests think our Freestyle dryers and retail fixtures are really hip, we also want our guests to be aware that we work hard to be a ‘green’ salon. We are respectful of the Earth and make our choices based on lighting, heating and water efficiency.”
by Stacey Soble
Salon of Distinction: Morrison Hair
“We were inspired by Apple stores and the new philosophy of the ‘frictionless experience.’ We don’t have a front desk, we book appointments and ring up service on handheld devices right at the station or in the comfort of our reception room.”
by Stacey Soble
Salon of Distinction: LesliJon Salon
“With the additional square footage to our front room and retail area, we added a new make-up counter that allows us to perform applications on four guests at one time. Since it’s right in the middle of reception, it invites guests to sample and play with make-up.”
by Stacey Soble
Salon of Distinction: Kink Salon
“Our modern, comfortable waiting area encourages guests to interact with retail or lounge with the iPad we provide. We think the desk and wallpaper are quite sexy and make a statement of true distinction.”
by Stacey Soble
Salon of Distinction: Jyl Craven Hair Design
“In a formerly unused area of the salon, we created the Kerastate Ritual Center/Treatment Room where guests can experience deep conditioning treatments, with a head and scalp massage while sitting in a chair that delivers a complete pressure therapy massage.”
by Stacey Soble
Salon of Distinction: Headlines the Salon
“The main feature of the salon is the Lather Lounge which was designed to be it’s own space within a space. It has its own ambient lighting, scented candles, spa-like-music that plays independently from the styling space, and its own temperature control. Truly an experience every visit.”
by Stacey Soble
Salon of Distinction: HAUS Salon
“We wanted an interior that would promote a highenergy, interactive, creative community. By centering stations at two tables, we literally all ‘come to the table’ together during a service. Rather than sit in a row, guests are in small communities, interacting with our artists and each other.”
by Stacey Soble
Salon of Distinction: Glo Hair Lounge
“Ambient LED lighting is incorporated in custom designed glass countertops at each station and throughout the entire salon to give a soft, elegant and relaxing glow. The floor looks like a layer of frozen ice over rippling water, perfectly complementing the sleek personality of the salon.”
by Stacey Soble
Salon of Distinction: The Collage Salon
“It had me at the front door. I love the random whimsical touches, like the flowers everywhere, the red table and the perfectly matched blue bottles on the nail tables." —Morehouse
by Stacey Soble
Pivot Point's Corrine Passage Bernin Passes Away
Corrine Passage Bernin, Pivot Point's vice president of production and systems development, and the only daughter of the company's Founder Leo Passage, passed away.
by Stacey Soble
PCPC Responds to Sunscreen Scrutiny
A recent report issued by the Environmental Working Group questioning sunscreen’s safety was refuted by Farah Ahmed, Chair of the Personal Care Products Council Sunscreen Task Force.
Love What You Do
Guest blogger C. Jeanine Fulton encourages beauty professionals to, "Love what you do and know that it can be a journey."
by C. Jeanine
Beauty Bus Beauty Drive Propels New National Program
The 2012 Beauty Bus Beauty Drive raised $100,000 to bring beauty home to clients and caregivers.
by Anne Moratto
Team USA Members for OMC HairWorld Championship
The Professional Beauty Association (PBA) is pleased to announce the members of Team USA who will compete in the Organisation Mondiale Coiffure (OMC) HairWorld Championships of Beauty this Fall in Milan.
Keratin Complex Names Mario Argenti as President
Keratin Complex is pleased to announce the appointment of professional beauty industry veteran, Mario Argenti, as President of Keratin Labs, a new division of Keratin Complex. In his role, Argenti is charged with leading the Keratin Lab’s overall strategic direction and expansion into additional professional salon categories.
Paul Mitchell Schools Raise $2.5 Million for Charity
Glittering with gorgeous gowns and glamorous hairdos, the legendary Beverly Hilton, home of the Golden Globe Awards, rolled out the red carpet for the Paul Mitchell Schools’ 9th annual FUNraising Gala. Each year, students and staff from the nationwide network’s 100 cosmetology schools spend three months raising money for selected charities. Raising $5-10 at a time with grassroots activities like cut-a-thons, hair shows, car washes, and casual days, the schools topped the $2.5 million mark this year, bringing their nine-year total to more than $8.5 million.