Tom Porter, Founder and President of Malibu Wellness, Inc., knows that time in the sun, surf and sand can take blonde color from beautiful to blah and brassy. Porter offers insight into maintaining the best and brightest blonde this summer:
#1: Dull, muddy tones and blonde color that loses vibrancy after five to seven shampooings is a direct result of shampooing in warm, chlorinated shower water that contains calcium of over 100 ppm.
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#2: Blondes absorb more pool chemicals than brunettes, causing their hair to fall in clumpy sections rather than in flowing, individual strands.
#3: Fading highlights is a result of shampooing in hard water, which leaves the same film buildup that you see on your shower wall. This translucent film refracts light and therefore diminishes shine.
#4: Exposure to pools or hot tubs that contain copper sulfate (used to control algae) can cause blondes to exhibit a green or ashy discoloration from copper buildup.
#5: Blondes can experience brassy or orange discoloration caused by minerals, like iron, that attach to the hair like a magnet and are then oxidized and accelerated by air, sun, and water.
Malibu C’s Blondes Natural Wellness Treatment, a vegan-wellness treatment for hair, offers Malibu C Blondes Wellness Shampoo and Conditioner, plus Blondes Wellness Treatment, to help remove and guard against environmental toxins. Sulfate and paraben-free with pro-Vitamin B, organic aloe, and crystallized Vitamin C.
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Tom Porter, founder of Malibu Wellness, Inc. and the inventor of the patented “Malibu Makeover,” is the creator of “Total Oxidation Management,” a wellness-centered strategy used by salons and spas to support successful services for their clients whose hair and skin are affected by environmental aging factors and chronic conditions. Porter is the author of You’re Not Aging...You’re Just Oxidizing.
The most iconic show in international hairdressing will celebrate its 43rd edition on November 14th at LOOK Madrid, IFEMA MADRID, in a historic night that will bring together some of its legendary teams and will also host the final of the International Visionary Award across its three categories: Cut & Colour, Men’s and Avant-Garde. LOOK Madrid celebrates its next edition from November 13-15th at IFREMA MADRID.
Axel and Marc Weiss are now leading Artègo USA's distribution operations, introducing a strategy focusing on strengthening relationships with salons, distributors, educators, and sales professionals.
AI, relentless change, employee burnout, economic insecurity. Individually, each presents a challenge, but together, they create what global leadership strategies Thom Dennis calls "the perfect storm." His new book, Rewilding the Corporate Mind, offers business leaders a radically different approach to leading people through today's uncertainty and division.
JVN Hair's Summer Protection Duo is clinically proven to provide UV protection and deliver conditioning and texture to keep hair looking great all season long.
The Professional Beauty Association and Pivot Point team up to develop an ongoing study that measures the confidence of salon owners, stylists, school owners, and students.
In Dubai, a salon visit isn’t an appointment. It’s a weekly routine, and clients can spend $800 to $1,400 a month on it, according to Gaurav Tripathi of MADI International.
On October 6-8, 2026, the market behind those numbers opens its doors as Beautyworld Dubai marks its 30th edition at the Dubai World Trade Centre, bringing together distributors, brands, stylists and salon owners from all over the world.
In October, volunteers plan to walk and take the plunge during at the annual event, HairToStay Does the Bay. Find out how you can participate and support the organization that grants subsidies to cancer patients so they can receive cold cap treatments to save their hair during chemotherapy.
At Premiere Orlando 2026, SALON TODAY catches up with Easihair Pro's Angela Gilmore, who talks about why stylists lose clients who are suffering from thinning hair and hair loss, and how their new Hairlosophy line can help.
