Awards & Contests
STAMP 2018: Engage Your Guests by Creating a Blog
Bangz Park Avenue wanted a fun, interactive way to educate guests about their new lip collection. Partnering with Imaginal Marketing, they created a custom blog that included a guide for selecting the best lip shape to complement one’s hair color, as well as picking just the right shade for a special occasion.
by Stacey Soble
STAMP 2018: Try an E-letter Campaign to Celebrate Your Salon's Anniversary
Interlocks leveraged an email newsletter to launch its 30th anniversary celebration. Its simplistic design was elevated with textural details, an on-trend color palette, script font and the special 30th anniversary logo.
by Stacey Soble
STAMP 2018: Make a Big Announcement Through an Engaging Email Newsletter
Penzone Salon and Spa’s most important announcement of the year centered around the company’s new branding concept and the opening of its newest location: Penzone Salon + Spa Dublin. Check out their creative email newsletter they sent out for this announcement.
by Stacey Soble
STAMP 2018: Get Noticed by Inviting Social Influencers into Your Salon
In an effort to educate everyone about the world of curls (the salon’s specialty), Ouidad Salon hired a PR company to reach out to local Instagram influencers who have at least 10,000 followers to come in for a complimentary color, deep treatment and curly cut service.
by Stacey Soble
STAMP 2018: Getting a Mobile App For Your Salon
Glow Beauty Boutique partnered with Salon Cloud Plus to launch its own app to helpclients book anytime, anywhere.
by Stacey Soble
2018 STAMP: Boosting Your Presence With Your Salon's Personal Hashtag
Every Friday, the team at RedBloom posts a picture with the #redbloomessentials hashtag, showcasing some of their favorite products or tools with a picture or Boomerang, frequently highlighting a seasonal product or promotion.
by Stacey Soble
STAMP 2018: Making Your Website Work Seamlessly With a Branded Salon App
Owners Josie Sanchez and Andrea Hans of Broome Street Society wanted their website to work seamlessly with a branded salon app. Here's how they did it!
by Stacey Soble
2018 STAMP: Show Off Your Salon Through Direct Mailing
Gene Juarez Salons & Spas created a direct mailing piece to unveil its new 24,000 square-foot flagship salon in a high-end mall nearby.
by Stacey Soble
STAMP 2018: Put a Twist on a Before-and-After Concept to Highlight a Service
Impressions’ salon owner Kitty Tierney put a twist on a before-and-after concept to highlight the salon’s new microblading service for a print ad inside Milwaukee Magazine. The ad suggests that her new brows reveal the secret behind Mona Lisa’s infamous smirk...
Announcing the 2018 STAMP Winners
In its 7th year, STAMP honors 31 winning marketing ideas in 27 categories, encouraging all salons to tell their story.
by Stacey Soble
Strategies for Designing a Successful SALON TODAY 200 Entry
It's SALON TODAY 200 application season, and owners frequently ask for tips in designing a winning entry. Editor Stacey Soble offers her top strategies.
by Stacey Soble
Journey to NAHA: Lindsey Olson and Chris Baran
We sat down with Lindsey Olson and Chris Baran to talk about what it takes to make it to the main stage of the North American Hair Awards.
2018 Salons of the Year Trends
Every year we get a glimpse of what’s trending in the salon and spa world, thanks to the various submissions to the Salons of Year competition. And 2018 didn’t fail to give us the inside scoop. We discovered some delightful details we hope will inspire your future salon renovations. Get ready to mark your favorites.
by Mary Kaleta
Maggie the Salon Posts December Numbers in April, Attributes Growth to Software
With online booking, reputation management, and a strong marketing program, Maggie The Salon is seeing strong growth in 2018.
by Stacey Soble
Salons of the Year 2018: Broome Street Society
With unique rope and wood lighting and the scrap wood pile finish on the stations, Broome Street Society in New York sets the salon stage and captures Third Runner Up in our Salons of the Year 2018.
by Stacey Soble
2018 Salons of the Year: Voss Salon
The design inspiration behind Voss Salon in Dallas, Texas, was a high-end jewelry store. The salon was a must-add to our 2018 Salons of Distinction list because of its clean and cohesive design that made the entire salon look upscale.
2018 Salons of the Year: Studio 285
The "Google Earth" floor inside Studio 285 salon in Evans, Georgia, immediately made the salon a standout contender for the 2018 Salons of the Year and a must-add to our 2018 Salons of Distinction list.