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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
In designing a client recruitment campaign, Cyndi DeSoto, owner of Caruh Salon Spa in Seattle, Washington, started paying attention to the people with whom her team associated.“In building a relationship business, I wanted our new guests ...
Recently, almost every member of the Nuovo salon group (three salons in the Sarasota, Florida, area with another opening in 2015) attended a Qnity + Aveda training session. The program is set up to make tracking numbers more intuitive to the ...
Summit Salon Business Center recently announced that they have signed license agreements with four cosmetology schools for exclusive rights to use the name Summit Salon Academy. The academies are located in Gainesville, Florida; ...
Millennium International announces plans for a second stop for Speak Up, the company’s educational road show, in Miami, January 12. The on-the-go business conference welcomes spa and salon owners and managers to attend, encouraging them to ...
For nearly two decades, SALON TODAY has taken the pulse of salon and spa business through our Salon Today 200 competitions. Each summer, applicants across North America painstakingly fill out pages of detailed questions about every aspect of ...
Hooray and welcome to 2015! The dawn of a new year always turns thoughts to new growth and new opportunities. What do you have planned for the next 365 days? Have you thought about it? Or was 2014 a pretty good year in your salon so you’re ...
There is beauty in simplicity. Claude Baruk, owner of Claude BARUK Salon at Wynn, in Las Vegas, has crafted his Women’s Signature Five-Step Cut that he and his team believe works great on any client. The wet-cut technique makes for ...
You’ve heard of ethnic culture, work culture, brand culture, and probably hundreds of other types of cultures that you’re supposed to pay attention to when moving cities, seeking jobs or joining clubs. Culture has become such a ...
As Salon Today’s first Total Salon Makeover winner, Bamboo Salon in Staten Island, New York, recently took its first steps to grow its business to the next level. Meeting with representatives from Keratin Complex, STX and Takara Belmont, ...
On a daily basis, the staff of a salon or spa give of their time, talents and spirit to each and every client. When that giving energy is channeled by the business for a philanthropy, the local community or a cause benefits as the salon or spa ...
It’s time to make your New Year’s resolution, and this year the stakes are high for choosing a great business goal. MINDBODY, a global provider of web and mobile business management solutions for the health, wellness and beauty ...
Salon and spa owners should think of their establishment as a giant revolving door—the more clients who return and return quickly for their next appoinment, the stronger the business will be. Even better is when those clients bring in ...
A steady infusion of advanced education keeps a salon’s team on-trend, motivated, creative and at the top of their game. In return, this renewed spirit fuels the salon’s sales and leads to growth. We asked ST200 applicants in this ...
Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating ...
One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a ...
While it’s the responsibility of the salon’s staff to take care of the clients, it’s the responsibility of its owner to take care of the team. These salons attract top talent through competitive salaries, attractive benefits, a ...
A commitment to the environment is one of the noblest endeavors a salon or spa owner can embrace, but it also is a wise business decision. To assess the greeness of our applicants, we invited owners to state their best case to a local ...
