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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
There is beauty in simplicity. Claude Baruk, owner of Claude BARUK Salon at Wynn, in Las Vegas, has crafted his Women’s Signature Five-Step Cut that he and his team believe works great on any client. The wet-cut technique makes for ...
You’ve heard of ethnic culture, work culture, brand culture, and probably hundreds of other types of cultures that you’re supposed to pay attention to when moving cities, seeking jobs or joining clubs. Culture has become such a ...
As Salon Today’s first Total Salon Makeover winner, Bamboo Salon in Staten Island, New York, recently took its first steps to grow its business to the next level. Meeting with representatives from Keratin Complex, STX and Takara Belmont, ...
On a daily basis, the staff of a salon or spa give of their time, talents and spirit to each and every client. When that giving energy is channeled by the business for a philanthropy, the local community or a cause benefits as the salon or spa ...
It’s time to make your New Year’s resolution, and this year the stakes are high for choosing a great business goal. MINDBODY, a global provider of web and mobile business management solutions for the health, wellness and beauty ...
Salon and spa owners should think of their establishment as a giant revolving door—the more clients who return and return quickly for their next appoinment, the stronger the business will be. Even better is when those clients bring in ...
A steady infusion of advanced education keeps a salon’s team on-trend, motivated, creative and at the top of their game. In return, this renewed spirit fuels the salon’s sales and leads to growth. We asked ST200 applicants in this ...
Recruiting a team that best fits your culture and training them to your exact standards lays the foundation for success in the future. We invited ST200 applicants to write to a graduating student and describe their methods for cultivating ...
One of the most challenging management tasks in the salon is to motivate staff to retail products, but those who succeed quickly discover a path to higher profits. To challenge applicants in this category, we asked them to put together a ...
While it’s the responsibility of the salon’s staff to take care of the clients, it’s the responsibility of its owner to take care of the team. These salons attract top talent through competitive salaries, attractive benefits, a ...
A commitment to the environment is one of the noblest endeavors a salon or spa owner can embrace, but it also is a wise business decision. To assess the greeness of our applicants, we invited owners to state their best case to a local ...
Continually growing service and product sales while trimming expenses is a balancing act for any salon and spa owner and the profit percentage one posts at year’s end is their management scorecard. When a salon owner can step out from ...
What does it take for a guest to truly feel welcome in your salon or spa? Today’s most customer-service savvy salons continue to go beyond a warm smile, a cool beverage and a trendy read in creating an experience that is personal, unique, ...
While salon and spa technology plays an important role in every aspect of the business, including appointment booking, management, marketing, customer service and even the actual services, keeping on top of the latest advancements is a ...
To the anticipation and excitement of salon and spa owners around the country, we notified applicants of their status in our 2015 Salon Today 200 competition on December 1. Each applicant was notified by email whether or not they made this ...
Nuts and Bolts Training, a leading provider of business education programs for cosmetology professionals, has completely rewritten its curriculum to recognize the changing needs of young people growing up in a multimedia world.The new ...
Sustaining steady growth year after year requires that a salon’s leadership master a number of best management practices, from recruiting the best talent to match your salon or spa culture to consistently delivering superb services and ...
