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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
How can a free service help you grow your business? Plaza Salon in Bernardsville, New Jersey, has connected with the Diva for a Day Foundation, Inc., a national non-profit organization, to provide spa and hair services to select women battling ...
At the beginning of the recession, Sherry Okamura, digital director for Urbaca Salon in Portland, Oregon, tried her hand at product development, throwing ingredients, essential oils and her hand-crafted concoctions on the breakroom table and ...
We’re willing to bet “youthful glow” are two of the most-used words from clients describing what they want in a facial. The Spa at the Mandarin Oriental New York makes that the goal of the aptly named BioRadiance Facial aided ...
Our 2015 Salons of the Year finalists showcase a new trend in salon decor where cool, clean and crisp design—punctuated with interesting pops of color through furniture and artwork—serve as the canvas for the artistry of ...
As the director of technical and business development for Zano Salons, Sara Aikens’ biggest challenge is communicating a consistent message to employees at the salon’s four locations surrounding Naperville, Illinois. With 150 ...
We’re more than a quarter of the way through 2015, already 15 years into the 21st century, and while little, if any, of the technology promised to us on The Jetsons has been invented yet (hello flying cars!), we’re still hurtling ...
Salon Rootz’ Sheila Barco and Jen Tryon create an independent space for senior stylists ready for the next step.
The list of famous folks that have Nancy Braun on speed dial is a long one. From Jane Fonda to Jessica Biel and beyond, Nancy’s paintbrush has swept beachy and buttery blonde on many a beautiful head. Despite the glamour and ...
After losing three great stylists to booth rental salons, Sheila Barco and Jen Tryon, owners of the employment-based Salon Rootz in Medina, Ohio, faced a dilemma.“We decided we needed to protect the investment we had made in educating our ...
Adding new services to your menu can be a great growth strategy. “But if you don’t do your homework first, it can be detrimental to growth,” says Steve Gomez, professional developmental manager for Milady. “You need to ...
I had the pleasure of attending the Professional Beauty Association’s 4th annual Distributor Executive Conference at the offices of Neill-TSP Corporation in Hammond, LA, this past week. At the conference, Mark Norman, author of Selling is ...
As Theodore Roosevelt famously said, “Comparison is the thief of joy.” It can be a thief in business too.Recently, I posted the the image to the left to Instagram with the following message: “Often when working with small ...
One of Sam Beckford’s favorite success stories is a client who didn’t buy property until she was in her late 50s.The client owned a small dance studio that operated out of a building she rented. Beckford advised her to buy commercial ...
When you look at it, marketing really is a grander version of the Show and Tell sessions we all enjoyed in elementary school. It’s your chance to grab your community’s attention, show them why they should visit your salon and tell ...
When Scott Missad assumed ownership of the Gene Juarez Salons & Spas, with nine locations and an academy in Seattle, Washington, he knew he was gaining a revered brand and a fantastic team of employees. But as the co-leader of Strictly ...
On Christmas Day 1998, Jamison Shaw and his daughter Candy Shaw inked a deal on the family’s dining room table, officially transferring ownership of Atlanta’s Jamison Shaw Hairdressers from Jamison to Candy. After signing the last ...
When Neill-TSP launched its new website a few months ago, the result a far cry from the typical corporate website. Instead of mission statements and product photos, neilltsp.com features ideas, inspiration, tips and tools for stylists and ...
