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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Irrefutable Laws of LeadershipSalon ConcreteRed Bank, New JerseyOwned by: Christine ZilinskiDuring the past year, Christine Zilinski embarked on an intense training program through leadership expert John Maxwell. As a result, she discovered her ...
Tips and TrendsModern Concepts SalonAshburn, VirginiaOwned by: Cathleen Jefferson and Anna Michelle JacksonModern Concepts Salon’s tagline is,“Where You Always Love Your Hair,” and the team helps that cause by maintaining a ...
Terry’s Style BlogNuovo Salon GroupSarasota, FloridaOwned by: James Amato and Terry McKeeTerry McKee is a prominent voice in fashion and style in the greater Sarasota, Florida area. He’s fashion editor of Sarasota Style magazine, a ...
InstafamousEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillThe team at Eden had two goals—they wanted to encourage guests to take salon selfies, then hashtag and post the images. And they wanted to appeal to a younger ...
Instagram TakeoversThe Charles Penzone SalonsColumbus, OhioOwned by: Charles and Debra PenzoneIn the summer of 2014, The Charles Penzone Salons introduced professional Instagram accounts for all of its team members.In February 2015, the salon ...
Story of the WeekInspire Greatness Aveda InstitutesDenver, Colorado; Tucson, Arizona; Provo, Utah; Phoenix, ArizonaOwned by: Dale LeMondsAfter attending John DeJulius’ Secret Service Summit in the fall of 2014, LeMonds was inspired to ...
Random Acts of KindnessSalon Spa WDes Moines, IowaOwned by: China WongTo celebrate its 2015 SALON TODAY 200 honor with its clients and to thank them for their support, Salon Spa W launched the 200 Acts of Kindness social media campaign this past ...
Nick Arrojo at Salon GlossSalon GlossWoodstock, GeorgiaOwned by: Tim Timmons In his market, Tim Timmons is known for his makeovers. When a young woman who was an abuse victim submitted a makeover request because she wanted to show other ...
Virtual Easter Egg HuntSalon JayleeThe Villages, FloridaOwned by: Janet West Last year around Easter, Janet West decided to rebrand and rename her salon group, which until that point had three unique names. To target current clients so they ...
Spirit VideosPin-Up CurlsFort Wayne, IndianaOwned by: Erin Raber Former cheerleader Erin Raber was looking for a spirited, fun-filled way to celebrate the salon’s first anniversary with her team when she viewed a wedding video clients ...
Salongloss.bizSalon GlossWoodstock, GeorgiaOwned by: Tim Timmons While re-watching Madonna’s reality movie Truth or Dare, Tim Timmons was inspired to embrace a black and white, Old-Hollywood theme for the staff’s next ...
Every salon owner fears a walkout, and most will experience one at some point in their salon’s history. For Maggie DiFalco, owner of Maggie the Salon in Pembroke Pines, Florida, that dark day arrived in 2011, after five years of consistent ...
Online ConsultationsEden Salon & SpaOklahoma City, OklahomaOwned by: Richard HillIn an effort to appeal to their busy target market, Eden Salon & Spa launched a video consultation service on their website to help clients get an in-depth ...
Mobile UpgradeIhloffspa.comIhloff Salon and Day SpaTulsa, OklahomaOwned by: Marilyn IhloffWith as much as 50 percent of web traffic today being conducted on mobile devices, Ihloff wanted to ensure the salon’s website offered the same ...
NuovoSalonGroup.comNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoWhen Owners Terry McKee and James Amato launched the new website for Nuovo Salon Group, their main goal was for it to act as an online portal for the ...
ScottJ.comScott J SalonsNew York, New YorkOwned by: Scott BuchananScott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize ...
The Downside CampaignImpressionsOwner: Kitty TierneyFor Impressions, their Downside campaign has staying power. It was honored with a STAMP in 2012, and Owner Kitty Tierney’s latest print ads in the same campaign is capturing our interest ...
