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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Owners agree that one of the most important steps in developing an A-team is hiring the right kind of people to begin with. So we asked Frank Gambuzza, Kez Broad and Courtney Costello what their favorite interview question is and what kind of ...
The first step in growing your salon business is surrounding yourself with the right team, says Andrew Dale, founder of Unite who also teaches the Paramount Business program to member salons.“Finding the right people is about creating a ...
As vice president of real estate for SportClips, Greg Smith knows a thing or several about selecting a superb site for a new salon. On a daily basis he’s working with area developers to find locations for the franchisees, reviewing market ...
A few years back, my son Charlie received an interesting holiday gift—it was a small punch machine that made guitar picks out of old credit cards. After several months, Charlie had a bowlful of picks, and I laughed after looking through ...
Going into business with a partner is not a decision to take lightly. Personality, professionalism, integrity and management skills all have to be analyzed in a potential partner.And when a partnership doesn’t work, a business is at ...
Everything looks like a nail if your only tool is a hammer – that’s what financial planning expert Brad Berger finds himself telling clients all the time. What does he mean?“A lot of the people in the financial services ...
Like most salon owners, Bryan Nunes was feeling stressed about the investment he had made in his first business venture when he was preparing to open the doors at Blo in Raleigh, North Carolina, ten years ago. Each day, he was hit with a new ...
You don’t tell your surgeon how to hold a scalpel. She/he has spent a considerable portion of their life learning more about what they do than you’ll ever need or want to know. You trust them. The same holds true for graphic ...
Three months after Ginger Boyle opened her Planet Salon location on Los Angeles’ trendy Melrose Avenue, she was approached by a young street artist who was eager to paint a piece on her exterior wall.“I didn’t know if I wanted ...
X Years OldBloRaleigh, North CarolinaOwned by: Bryan NunesWhen Bryan Nunes opened his salon 10 years ago, he excitedly had all the salon capes printed with the blo logo. It wasn’t until he draped his first client that he realized his ...
Happier HourAtelier SalonSpa & StudioSan Jose, CaliforniaOwned by: Karie BennettThe majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to ...
Hair MilesHeadlines The SalonEncinitas, CaliforniaOwned by: Gayle Fulbright Headlines created HairMiles as a fun salon loyalty program that keeps guests coming back in a very competitive market. Guests accumulate points for positive ...
Changemakers Floor GraphicRed 7 SalonsEvanston and Chicago, IllinoisOwned by: Jason Hall and David KaferAs part of Red 7’s Changemakers campaign, the owners wanted to show that the salon can tackle a complicated head of hair and give the ...
Tyler Mason Salon Spa in Indianapolis premiered Davines' Essential Haircare line in conjunction with the salon's Sustainable Beauty Month, creating a display with repurposed and natural elements and cards displaying facts about sustainable beauty.
Mario Tricoci CareersMario Tricoci Hair Salons & Day SpasPalatine, IllinoisSubmitted by: Kelly Ehlers, Ideas that EvokeThe internal human resources and recruitment teams at Mario Tricoci were looking for a better way to communicate with and ...
Royalty RewardsSalon Art-Tiff Ephrata, PennsylvaniaOwned by: Sue Burkholder In its fourth year, Salon Art-Tiff’s Royalty Rewards Club is a way for clients to earn a 9-16 percent return on their investment, plus up to $350 in ...
Join the Nuovo TeamNuovo Salon GroupSarasota, FloridaOwned by: Terry McKee and James AmatoTo target passionate, creative, like-minded people, Nuovo created a series of Facebook and Instagram posts featuring its team environment. The posts were ...
