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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
Pick a TeamSalon Art-TiffEphrata, PAOwned by: Sue BurkholderHaving a little fun with the Superbowl, Salon Art-Tiff took a picture of Burkholder and Cindy, the salon’s coordinator, photo-shopped team helmets on them and asked clients if ...
RedBloom SalonCalgary, AlbertaOwners: Troy Winget and Jodi OhamaRedBloom’s blogs focus on short video tutorials that teach guests how to accomplish a quick, new style, from basic curling iron tutorials to trendy braids and updos. The salon ...
True Beauty BlogThe Charles Penzone SalonsPowell, OhioOwners: Debra and Charles PenzoneThe marketing team at Charles Penzone plans blog posts in four different categories: trends, inspiration, how-tos and news. All blog content is leveraged via ...
Virtual MakeoversAvanti SalonBostonOwner: Stephen IacobacciInstead of posting traditional before-and-after images, Stephen Iacobacci wanted to show all the interaction between a client and her colorist, stylist and apprentice.“I hired the ...
The FringeDiPietro Todd SalonsSan Francisco, CAOwners: Andrew and Kim ToddTo make their website more interactive, Andrew and Kim Todd started publishing two blogs each month, one related to recent news about the salon and the second which ...
Salon Gatto in Hoboken, New York, picks up a STAMP 2016 award for its marketing video.
Virtue Salon in Columbus, Ohio, captures a STAMP 2016 award for its website.
Salon Del Sol in Richmond, Virginia, captures a 2016 STAMP award for its website.
Juut SalonSpa picks up a 2016 STAMP award for its website, juut.com.
Progressions' direct mail campaign, "Homemade Apple Pie," sweeps a STAMP 2016 award.
Gene Juarez captures a 2016 STAMP Award for it's salon magazine, "American Beauty."
Blo's print ad "Shhhh" wins honors in Salon Today's STAMP competition.
Interlocks Salon & Spa's print ad, "Put Your Best Face Forward" is honored in Salon Today's STAMP competition.
By assembling a team and making marketing a persistent effort, Salon Rootz continually attracts top talent and new clients to its national brand, picking up a few STAMP awards along the way.
When it comes to attracting new clients, Sharon Overton, owner of Bliss Salon in Boca Raton, Florida, leverages Welcomemat, a direct mail service that helps small business owners target potential clients who have just moved into the ...
SALON TODAY announces the 2016 honorees for STAMP, the Salon Today Annual Marketing Program. The marketing and promotion competition honors ideas in 22 competition categories covering traditional marketing, digital marketing, campaigns and branding.
As she announces a deadline extension of September 12 for this year's SALON TODAY 200, Stacey Soble, editor in chief, offers 6 strategies for building a winning ST200 essays.
