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Stacey Soble

Director of Brand Content Strategy

Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.

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The Power of Persistence

Once upon a time more than 20 years ago, Michele Musgrove, MODERN SALON Media’s associate publisher and editorial director, had my role—as editor in chief of SALON TODAY. At the time, there was a general perception that salon and spa owners were close-lipped about their best business-building ideas and reluctant to share their financials.

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