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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
From establishing a pop-up salon to building an e-commerce presence, Blu A Color Salon in Missouri is striving to create a successful holiday season that makes up for losses due to the 2020 shutdown. See how their team members are beating 2019 numbers month after month, despite the fact they currently are saddled with a 25% capacity restriction.
Sponsored by Phorest Salon Software 2021
When QVC Host and Bareminerals Expert Lisa Galli presented at Salon Jaylee, they recorded her talking about the holiday gift sets and created Insta-stories. The campaign earns a 2020 STAMP award.
Reflecting on 2020, Chad Cantu is thankful for the connections he's made with other salon owners through Intercoiffure, which allowed him a sounding board in a year of uncertainty.
In addition to PPE and social distancing barriers, salon and spa owners are recreating the salon and spa experience to the needs of today's clients. In a one-on-one with Justin DePasquale of DePasquale the Spa, we take a look at how one spa and salon is adapting.
Van Michael revamps its website, positioning the salon as a fashion leader while showcasing its culture and history. The result earned the salon a STAMP 2020 award. Check it out.
Cloud 9 Salon and Spa in Flower Mound, Texas, updates its website to focus on the team, which helps drive their traffic. This website was an honoree in the STAMP 2020 program.
With a bit of humor and a touch of whimsy, Grow--A Shane Archer Concept offers clients the comforts of home at a time they need it most.
As part of our Profiles in Courage series with Intercoiffure, we check in with Mary and Scott Randolph, owners of three Randolph's salons. They are standing strong after the mandatory shutdown stage, and recruiting again to fuel their future growth.
L'Oreal USA Professional Products Division to support enrolled students with industry-oriented curriculum, guest lectures by experts in the field, and mentorship, apprenticeship and other advancement opportunities.
An open door and an open heart help Salvatore Minardi and his team weather a four-month shutdown and tackle continuing fears about reopening amid a pandemic.
From SEO to credit card processing fees and client count, the final week of the virtual conference Data-Driven Salon Summit tackles some of the complicated and confusing metrics that are vital to your business in today's world.
Your loyal client represents success to your business. The fourth week of the Data-Driven Salon Experience focuses on strengthening that loyalty to build your revenues.
Through this new series profiling salons and their recovery efforts, we find owners Bruce and Teresa McGaha organizing new retail and referral programs, rethinking holiday plans and designing fun, yet safe, social events to keep spirits high.
Is the stress of this new reality getting to you? Take a moment to focus on your own mental wellness with one of these quick restorative ideas.
Raising prices and the additional cost of PPE have been on owners' minds since the pandemic, so we designed the third day of the Data-Driven Salon Experience to focus on pricing and profits. Don't miss these sessions!
Daring their community to be fabulous, Salon Jaylee gives viewers an inside look at their salon with this 30-second commercial, which earned a 2020 STAMP.
Opening PlatinumBlack in November 2019, Michael Haase was still building his team when COVID-19 caused a six-month shutdown and three-fourths of his team left. Find out how this resilient owner is focused on rebuilding his Los Angeles business.
