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Director of Brand Content Strategy
Stacey Soble has been involved in the conversation of salon business for more than two decades—as a reporter, a consultant and as the editor in chief of SALON TODAY. She has been responsible for growing the brand's celebrated recognition programs, SALON TODAY 200 and SALONS OF THE YEAR, and has launched two new competitions in recent years--STAMP (SALON TODAY's Annual Marketing Program) and the SALON TODAY Total Makeover Competition. She is a frequent speaker on the topic of salon business at industry events.
With a program devoted to the heroic tales of owners and their teams during the pandemic, a virtual event planned for the evening of February 21st will celebrate and introduce the 2021 SALON TODAY 200 honorees.
Also ranked #1 in the hair care category, Great Clips, Inc., also was evaluated on its costs and fees, size and growth, support, brand strength, and financial strength and stability.
This month, we take a look at some of the latest furniture and equipment offerings from Eurisko Design and Gamma & Bross.
In its 37th year, the SALONS OF THE YEAR competition issues its latest application in an effort to recognize and celebrate excellent salon design.
Chances are you are seeing quite a few color corrections in the salon as clients return after the shutdown. According to a new study by Garnier, 33% of American women admitted they colored their hair during quarantine. This study reveals why.
The newest feature from the tip management app Tippy makes it easy for clients to tip their service provider anytime, from anywhere, as well as leave an encouraging message.
The salon interiors designer created four unique scent stories that unfold like a spa experience.
Salons can offer stylists fee-free financial services, same-day digital disbursements of tips.
Raise your game, raise your team, raise your resilience.
Each year, regional magazines in cities across the country assemble a "Best Of" issue where residents vote for their favorite establishments. Knowing this is an excellent strategy for exposing their brand to potential new clients, the owners of RedBloom designed a marketing program to encourage their clientele to vote. Check out this winning idea that captured a 2020 STAMP award.
CEO Sudheer Koneru shares plans to continue scaling operations, explore mergers and acquisitions and invest in innovations in AI.
To inspire confidence with California nail professionals who have faced multiple lockdowns this year, one wine brand is donating money to Beauty Changes Lives for every case sold through the holidays.
With mixed emotions, California salon owners speak out on how their state's latest shutdown mandate is impacting their businesses at the busiest time of the year.
A new book teaches salon professionals how to maintain good business records with customized accounting ledgers and guidance.
As SAAB Salon Spa turned thirty, it wanted to remind its community of their longevity, so they designed a STAMP-winning marketing campaign.
When Penzone Salons + Spas reopened after the mandatory shutdown, Owners Chuck and Debbie Penzone took the opportunity to post themselves in masks with their Penzone Strong T-shirts, and captured one of our STAMP 202 awards
The new ICA Podcast 9, which is open to members and non-members, offers topical information to help salons build culture, survive COVID, and grow their businesses.
