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Create Your Own Cult Following

Even in this tough economy, yoga/lifestyle clothing manufacturer LuLuLemon is making a killing selling $50 tank tops and $90 leggings. How so? Because they’ve strategically cultivated their own cult following.

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
July 10, 2011


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Headshot of Barrie Zucal
In The Know|Articles|Sep 1, 2026

Global Feminist, Therapist and Powerlifter Barrie Zucal Delivers Bold Rallying Cry Against 'Debilitating Goodness'

At 80, global feminist, former marriage and family therapist, executive coach, and powerlifter Barrie Zucal shows women how to stop letting “debilitating goodness” derail their dreams. Her empowering new book, BOLD: How Women Play BIG by Leading Instead of Pleasing, calls out the quiet conditioning that holds women back from achieving their ambitions — and shows them how to free themselves.

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