Common Pitfalls of Retailing for Men
Want to drive men straight out of your business and away from your retail area? Here are five common pitfalls.
Laurel Nelson
Contributor
Laurel Nelson is a freelance writer who worked for Modern Salon Media for 12 years. During her time with the company she served as Author - Editor of Salon Today for several years and then Author - Editor of Modern Salon for two years. She is currently a stay-at-home mom who continues to enjoy writing and researching for the beauty industry.
Spa Retailing for Men
Most men are going for regular haircuts, but getting them as regular spa clients and then retailing spa products can be a bit trickier.
Giving Back
10 more philanthropy ideas for 2008.
Last-Minute Valentine’s Promos for Men
Men love to shop at the last minute...don't be surprised when they show up at your salon on February 13 and 14. Be ready, instead! Here are a few ideas on what to have on hand when he shows up empty-handed!
Growing Your Talent
You’ve got a salon full of eager, talented young stylists. How do you take them to the next level?
Style Authority
How are you making your salon the number-one style spot in your community?
On Schedule
Create retail promotions your clients look forward to.
Top Five Ways to Create a Special Valentine’s Day
Implement these lovely steps at your salon in the season of romance.
Winter Retail Blues
At Brown and Deline Salons in Ypsilanti, Michigan, owner Cathrine Brown Issel was looking to overcome the overall sales slump she experiences during the early winter months.
Throw a Salon Party!
Time for the annual office party … or better yet, salon party! You want to make it special, but also keep it within budget and under control. Here’s a guideline to a memorable, fun evening for your staff without going broke or regretting it the next day.
Stress Management
It’s December. An endless stream of clients is coming through your door, your front desk is selling gift cards by the handful and the phone is ringing off the hook. Great for business, tough on your stress level. Here are five tips to relieve your staff’s and your own stress during the busy holiday season.
Advertising for the Season
Did you remember to set aside a few extra dollars in your advertising budget for the holidays?
Marketing Your Staff
They’re hip, they’re talented, they’re savvy. How do you market your staff to potential clients?
Advertising for the Season
Did you remember to set aside a few extra dollars in your advertising budget for the holidays?
Design on a Dime
Looking to change up your gift card design for the holidays? Many big companies offer holiday-themed gift cards through the holiday season to make them even more enticing to shoppers.
The Art of Gift Carding
Looking for a great way to boost holiday retail sales? Try these tips for retailing gift cards and see your profits rise.
Bringing in New Spa Clients
Work on boosting business with new services.