This Salon Used to Be the Hotel's Storage Unit
This Las Vegas salon owner visualized a space that was cozy and inviting. See how she converted a storage area into a full-service salon that welcomes guests from all over the world.
by Anne Moratto
Anne Moratto
Director of Brand Content Strategy, MODERN SALON and NAILS
Anne Moratto’s well-rounded beauty career includes years in beauty public relations, beauty marketing, beauty manufacturing, and now, with MODERN SALON, in beauty publishing. The through-line has been an intense interest in all things beauty and a sincere appreciation for the skilled artists and entrepreneurs who make the industry so vital, compelling and creative.
Anne has been honored to be a judge of the North American Hairstyling Awards (NAHA), and the Wella TrendVision Awards. She has launched and hosted the MODERN SALON Independent Boot Camp and the brand-first Indie Pro Awards. As a subject matter expert, Anne has been tapped for her industry expertise by many media outlets. She has been a guest on a Global Wellness Summit webinar discussing the beauty industry and the COVID pandemic, on a virtual conference for the Professional Beauty Association (PBA) and their Executive Summit, and has had the pleasure of sharing the stage with many beauty industry luminaries. She has interviewed beauty legends, billionaire beauty business changemakers, and countless beauty makers and she is grateful there are still so many stories to tell. Anne, a native of Wisconsin, lives with her family in Los Angeles, CA.
She Drove 150 Miles a Day to Beauty School and Realized Her Dream
Nearing 40, she knew this career was what she wanted and nothing was going to get in her way.
by Anne Moratto
Intercoiffure Lifetime Achievement 2019 Icon Award Presented to Jim Markham
Creator of Pureology and ColorProof, Jim Markham's long and successful career in beauty was honored at a gala in New York.
by Anne Moratto
Beauty Therapists Transform Clients in So Many Ways
With National Mental Illness Awareness Week (October 6-12) upon us, we are thinking about the many ways that licensed beauty pros extend empathy, energy, and healing touch.
by Anne Moratto
How Leonardo da Vinci Wrote the Recipe “For Making Hair Blonde”
The Italian genius and his discoveries in the field of cosmetics helped pave the way for the beauty industry of today. A new exhibit in New York is celebrating the man and his work.
by Anne Moratto
New Hybrid Beauty School Launches in Los Angeles
Neihule Salon + Academy, the new hybrid beauty school and full service salon in downtown Los Angeles, was founded by industry veterans Yvonne Neihule and her husband, Atouzo Neihule, who come to this new venture with a combined 35 years of experience in the world of professional beauty.
by Anne Moratto
Introduce Your Beauty Brand to the World with The California Pavilion
The California Trade Alliance (CTA) helps emerging and established beauty brands exhibit at shows around the world by being part of their larger presence in their California Pavilion.
by Anne Moratto
When a Haircut Saved a Life
When his favorite stylist noticed something, this client had reason to thank her for more than a good cut.
by Anne Moratto
Feeling Tired and Uninspired at the Salon? Here's How You Can Thrive
Two consultants and coaches on a mission to raise the beauty industry’s awareness of the connection between salon work, wellness concepts and its impact on career satisfaction and ultimate happiness.
by Anne Moratto
Landmark CA Legislation Defines "Independent Contractor"
AB 5 does provide relief for establishment owners that both work as stylists themselves as well as rent booth space.
by Anne Moratto
Claim Your Yelp Page NOW
Yes, Instagram is awesome but a Yelp Business Page is also an amazing way to build your business.
by Anne Moratto
Best and Worst States for Women to Live and Work
Minnesota is number one. California is number 16. See where your state ranks on this report from WalletHub.
by Anne Moratto
Tips for Treating Frozen Shoulder and Fibromyalgia
Frozen shoulder is the result of scarring, thickening, and shrinkage of the joint capsule, or an injury.
by Anne Moratto
L’Oréal Appoints President of Professional Products Division Global Marketing for US Brands
In new position, Wolf will oversee Redken, Matrix, Biolage, and Seed Phytonutrients Brands
by Anne Moratto
Farouk Systems Welcomes International Distributors with Texas Hospitality
Distributors from around the world celebrate in Farouk’s Texas Backyard
by Anne Moratto
Chicago Says No More: Domestic Violence and Sexual Assault Training for Cosmetologists
In many communities, salons are at the center of connection, communication and coming together after disaster and heartbreak. Salon professionals also hear stories from their clients--who open up and share in the chair--that alert the stylists to situations of violence and abuse. But then what?
by Anne Moratto
Johnny B Haircare Celebrates 25 Years of B-ing Really Good
In any industry, 25 years is an achievement but in the beauty business, where things move so quickly, Johnny B has seen sustained growth with no end in sight.
by Anne Moratto