Maximize Marketing through Machine Learning
Holes in your appointment book cost you money, but a new AI-based technology is helping fill those automatically by sending customized, personalized messages to your clients. Learn how.
by Stacey Soble
Articles
When Salon/Spa Ownership Sucks The Life Out of You and How to Prevent It
What leads a salon owner to close their business, and how can it be prevented. Strategies' Neil Ducoff offers six disciplines to help you achieve success and to prevent your business from sucking the life out of you.
by Neil Ducoff, Strategies
TECH TALK: New Tools Save Money and Create New Revenue Streams
From Ecommerce platforms to color management systems and membership programs, new technology is helping salons cut costs and create new opportunity.
by Gathered by Rosanne Ullman
Driving More Profit from Color Services
At Data-Driven Salon Summit, Vish's Tim Howard will show salon owners show owners how to take back color sales lost in translation, price color services for today's world, and reduce color waste while raising profits. In this video, he gives us a preview.
by Stacey Soble
Tech Talk: Staying in Touch with Clients
For our annual technology issue, tech-focused industry leaders talk about leveraging features to stay in touch with clients, when they are in the salon and when they aren't.
by Compiled by Rosanne Ullman
Preparing Your Business for Back-to-School Season
As kids prepare to head back to school, their parents are calling to get a fresh haircut. DaySmart's Pat Shanahan offers these tips to get prepared.
by Pat Shanahan, CEO DaySmart Software
The SALON TODAY 200 Application is LIVE!
After a roller coaster year, the competition will look forward to celebrating the flexible, tenacious and determined salons that are recovering from last year, rebuilding their businesses and positioning themselves for growth in 2022.
by Stacey Soble
KAO Salon Virtual Experience is Set for Oct. 3-4, 2021
Experience 48 hours of creativity and inspiration - register for free!
by Staff
LED Color Correct Mirrors New from Minerva Beauty
Accurate lighting helps you deliver the truest hair color results.
by Staff
And the NAHA Goes to…
Find out who went home a winner!
by Anne Moratto
For These Salons, At-Home Color Kits Didn't End with Reopening
With Omni1 by Thrivo, salon pros can mix a client's formula for take-home color without the threat of oxidation. It's a game-changer that has owners rethinking the color services that go on at the salon and why it may be good to let clients take on some color services at home. Find out why.
by Stacey Soble
How to Give Your Salon a Recruitment Self Audit
Are your recruiting efforts paying off? Talent Match's Stefanie Fox is going to show owners how to do a self audit at Data-Driven Salon Summit, and help them see where their efforts may be missing the mark.
by Stacey Soble
Is Male Grooming Booming?
A new study out of the United Kingdom shows younger males are more likely to take advantage of spa services. Find out what they want.
by Staff
Post-Pandemic Accounting Strategies
April McDaniel, a CPA with Kopsa Otte, will be at Data-Driven Salon Summit 2021, September 12-13 to answer owners' questions about their tax strategy this year.
by Stacey Soble
How to Organize a Salon Crawl
In an effort to boost staff recruitment and retention rates, six salons in Greenville, South Carolina, band together and organize a Salon Crawl for area cosmetology students.
by Stacey Soble
Owning a Salon Is Easy... Said No One EVER! 10 Lessons Learned When Opening a Salon
Who am I? Well, I am the accidental salon owner. And although I have been blessed more times than I can count in my first year as a salon owner, it didn't come without at least a dozen lessons and being served quite a few pieces of humble pie.
by Meagan Gallman
Marketing to Your Community by Data-Driven Tactics
Owners work hard to create innovative marketing campaigns to gain new clients and sell more services, but do you really understand how well a campaign performs? DaySmart's Andrea Miller plans to shed some insight during her presentation at Data-Driven Salon 2021.
by Stacey Soble