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SOTY 2015: Erika Cole Salon & Spa

Syosset, New YorkOwners: Carolyn DeVito and Marcus LemonisEstablished: October 2014Salon style: Upscale, Sleek, LuxuriousSquare footage: 6,500Stations: 33Treatment Rooms: 8Equipment: BelvedereFurniture: BelvedereTotal design investment: ...

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
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May 29, 2015
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
SOTY 2015: Erika Cole Salon & Spa
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1 min to read


Syosset, New York

Owners: Carolyn DeVito and Marcus Lemonis

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Established: October 2014

Salon style: Upscale, Sleek, Luxurious

Square footage: 6,500

Stations: 33

Treatment Rooms: 8

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Equipment: Belvedere

Furniture: Belvedere

Total design investment: $600,000

Retail lines: Erika Cole, Kerastase

Color line: Goldwell, Beth Minardi, Toco Magico

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Design by: Laura of Pembroke

Architects: Schopfer Architects LLP

Photography: Dawn Hoffman


Owners’ Comments:

“After partnering with Marcus Lemonis on CNBC’s The Profit, we underwent a true transformation, replacing old skylights, adding beautiful chandeliers, bringing in comfortable seating and adding a backlit retail wall display.”

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Judges’ Comments:

“Elegant chandeliers, high-gloss flooring and beautiful bronze accent colors make this space virtually glow.”—Hillenmeyer

“Although the salon is modern, there is a subtle 60s mood in the colors and furnishings that make it distinct.”—Nelson

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With skate boards in hand, a group of stylists playfully charge the photographer.

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Stylists work with clients inside the training salon within BASE ONE, the PENZONE Salons+Spas' training center in Columbus, Ohio.

A Space to Ground Down and Level Up

With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.

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