Edina, Minnesota
bespokehairartisans.com

OWNER: Lisa Williams
SALON STYLE: British modern, Europeaninspired, luxury boutique
SQUARE FOOTAGE: 3,200
STYLING STATIONS: 10
TREATMENT ROOM: 1
TOTAL DESIGN INVESTMENT: $77,000
EQUIPMENT: Belvedere, Noir Furniture
ARCHITECT: Tom Menke, Bison Construction
DESIGNER: Danielle Loven, Vivid Interior
RETAIL LINES: Kerastase, Shu Uemura, Intelligent Nutrients
COLOR LINE: L’Oréal Professionnel

JUDGES COMMENTS:

“The custom design, open plan and special details delight and surprise for a memorable guest experience.”—Pelafas

“I love the use of unique furniture elements in the reception and retail areas.”—Nunes

“An excellent combination of hard and soft lines in furnishings and color choices which work to create a dramatic yet warm feel to the space.”—Jercha

Luxurious Refuge

WHEN LISA WILLIAMS named her salon, she was inspired by the English tradition of “bespoke” tailoring, a term coined after a group of London tailors who created custom designs for each client. That’s the same inspirational atmosphere she hoped to foster for hairdressers as she designed a luxurious retreat for her guests.

Set in an alluring neighborhood shopping district, Bespoke Hair Artisans caters to the country-club set of Edina, Minnesota. The salon’s upfront area was intentionally kept open and inviting, reminiscent of a great art gallery. A stately chandelier hangs above a gorgeous wood and iron Eames-era drafting table, and guests are warmly greeted and checked in using iPads and top-of-the line software. A grand, unfinished wood table on iron castors provides a central space for guests to mingle, enjoy free Wi-Fi while their color processes, or browse the salon’s international magazines and fashion books.

“A make-up station/wax bar on the salon floor tempts guests to try brow threading or brow shaping when they can view it in action,” says Williams. “We also have a treatment cart on the salon floor that allows us to add a shine or conditioning treatment to any cut or color service.”

The retail floor is blended with the waiting area and features beautiful furniture to display products, while encouraging guests to interact with the salon’s carefully-curated brands in an organic way. For example, guests can experience Intelligent Nutrient’s Intellimune Oil by taking a shot of it mixed with orange juice. “This interactivity offers our guests a unique, engaging and memorable way to shop,” adds Williams.