
Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
Green wainscoting, textured wallpaper and gritty urban photography bring a big personality to Base Salon in Chicago, Illinois, one of our 2017 Salons of the Year.








A fun chandelier in the reception area helps set the stage.
Base Salon
Chicago, Illinois
Basesalonchicago.com
Owner: Krysta Nicole Rojas
Salon style: high-end, yet inviting
Square footage: 875
Stations: 6
Treatment rooms: 1
Equipment: Zurich Beauty, American Beauty
Furniture: Progress Construction and Development
Total design investment: $103,000
Retail lines: Sacha Juan
Color lines: Wella
Design by: Studio West Architects
Architect: Studio West Architects
Photography: Amanda Megan Miller
At 875-square feet, Base Salon may be small, but the attention to every design detail makes it mighty. A unique tile product on the stations resembles marble, while USB outlets and purse hooks enhance the client experience. Painted green wainscoting, textured wallpaper and gritty urban photography gives the space character.
Owner’s comment: “We wanted to set our salon apart with a sophisticated, polished feel that is approachable while fitting the design tastes of our neighborhood.”

The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!

The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!

At night, Dominic Michael Salon keeps the interior lights on, as the illuminated, eye-catching contemporary design serves as a billboard that consistently attracts new guests.

Built from the ground up, Mane 18’s design strikes a balance between an elevated experience for guests and the functionality and flow necessary for team members to perform at their best.

Andreas Hogue Salon’s recent renovation surprises visitors with the interior’s expansion of space, elevated retail area, and changing views of the restored Chicago prairie.

It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.

On Day 9 of our 2026 SALON TODAY 200 reveals, a big 'Huzzah' to our first look at the salons, spas and barbershops that fueled their growth by mastering a number of best practices, including the fun team from Lavish Hair Lounge in Albuquerque, New Mexico. (P.S. The second half of Growth comes tomorrow.)

A big "Bravo!" to the salons and spas that develop strong cultures that fuel growth while retaining team members, such as Soleil Salon & Spa team in Windham, New Hampshire, who catch up reading last year's 200 issue.

We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.

Hats off to the 2026 SALON TODAY 200 honorees who make education a priority for employees at every level, including Eric Fisher Salon, which hosted Educator Oscar Bond for a cutting class in Wichita, Kansas.

Today, we have two 2026 SALON TODAY 200 categories as we hail the salons that find creative ways to build client loyalty and the ones that constantly explore and embrace new technology to further their businesses, including the social-savvy team from Verde Salon Group in Winnipeg, Manitoba.

For today's SALON TODAY 200 announcements, we toast the honorees who prioritize the environment in their business decisions and those who take retail to the next level, including the excited team from Pure Salon Spa in Louisville, Kentucky.

Cheers to the SALON TODAY 200 honorees who give their time, talent and fundraising efforts to their communities, including Eli Mancha and the team from Bang! Salon, whose cut-a-thon has collected more than 1,200 coats that have been donated to Chicago's unhoused.

It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.

It's time to celebrate the 2026 SALON TODAY 200 honorees who design rewarding career paths and seek out enriching benefits to keep their team members healthy, happy and growing, including the team from Pinup Studio in Raleigh, North Carolina, who always enjoy a good pajama party.

With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.

As our judges read those last essays and create their list of honorees in each category, we're planning to start announce the 2026 SALON TODAY 200 starting February 25.