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Salon of Distinction: New Reflections SpaSalon

“While our younger guests think our Freestyle dryers and retail fixtures are really hip, we also want our guests to be aware that we work hard to be a ‘green’ salon. We are respectful of the Earth and make our choices based on lighting, heating and water efficiency.”

Stacey Soble
Stacey SobleDirector of Brand Content Strategy
Read Stacey's Posts
May 21, 2012
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
Salon of Distinction: New Reflections SpaSalon
1/11
1 min to read


Plymouth, Minnesota
newreflectionssalon.com


Owner: Diane Keller
Salon style: Upscale fashion-forward, soft contemporary,
progressive
Square footage: 7,200
Styling stations: 18
Treatment rooms: 7
Equipment: Belvedere, Etopa, Minardi Color Perfect Lighting, Freestyle
Furniture: Belvedere
Total design investment: $459,000
Retail line: Aveda
Color line: Aveda
Design: uudesign
Architect: Jeffery Sweitzer

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Judges comments:

“Floating ceilings, soft curves and polished surfaces are both dramatic and soothing.”—Pelafas

“The seamless mix of architectural elements compliments the flow of a busy salon. They work especially well in the shampoo area to encapsulate the guest in comfort.” —Putnam

“This salon goes the extra mile to add the perfect touches to enhance the client experience, from the Minardi Color Perfect Lighting to the privacy screens in the pedicure area.” —Morehouse

“While our younger guests think our Freestyle dryers and retail fixtures are really hip, we also want our guests to be aware that we work hard to be a ‘green’ salon. We are respectful of the Earth and make our choices based on lighting, heating and water efficiency.”

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2026 SALON TODAY 200: Growth Part 2

It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.

With skate boards in hand, a group of stylists playfully charge the photographer.

2026 SALON TODAY 200: Growth, Part 1

On Day 9 of our 2026 SALON TODAY 200 reveals, a big 'Huzzah' to our first look at the salons, spas and barbershops that fueled their growth by mastering a number of best practices, including the fun team from Lavish Hair Lounge in Albuquerque, New Mexico. (P.S. The second half of Growth comes tomorrow.)

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Stylists work with clients inside the training salon within BASE ONE, the PENZONE Salons+Spas' training center in Columbus, Ohio.

A Space to Ground Down and Level Up

With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.

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