MENU
SEARCHECRU New York granted a Make-A-Wish recipient a backstage makeover at New York Fashion Week.
Elizabeth, a 17-year-old, from TX received her bucket list trip to NYFW complete with a backstage makeover.
Photo: ECRU New York
The Make-A-Wish Foundation, in conjunction with Nolcha Shows and ECRU New York, the official haircare sponsor of NYFW Nolcha shows, granted the wish of one very enthusiastic fashionista.
Elizabeth, a 17-year-old, from Texas is really into fashion, and on her bucket list was a trip to New York Fashion Week and a backstage makeover. The opportunity to experience NYFW and receive a backstage makeover is undoubtedly a dream come true for any fashion enthusiast.
“We are so honored to work with Make-a-Wish and do what we do best, making someone look and feel beautiful; this is truly the best part of our backstage work.”
— Dee DeLuca-Mattos, Vice President of Marketing for ECRU New York
Such initiatives demonstrate the positive impact fashion and beauty can have beyond the runway. This is the forth year that ECRU New York has been involved with Nolcha and Make-A-Wish.
Originally posted on Modern Salon
Stylists Yene Damtew and Jamal Edmonds launch Coil Event, a textured hair event for working stylists with hands-on education, live demonstrations, industry conversation, and networking.
The award recognizes the partnership between Sally Beauty and Manic Panic.
The easily wearable formula delivers XL volume, extreme length, and a weightless, lifted finish without the heaviness of traditional volumizing mascaras.
The International SPA Association recently announced that Jefferson Fisher, Jamie Kern Lima and Zack Kass are the keynote speakers for its 2027 Conference, scheduled for March 3-5 at Mandalay Bay in Las Vegas.
Life of Riley Salon Supply and Riley Salon Resources are back in the family, as Kelly Huether acquires the professional distributor he co-founded in 2013.
BaBylissPRO and IGK have partnered to launch the BaBylissPRO Studio Trunk, transforming the professional tool brand’s digital Style Studio into a physical experience for the first time in its sixty-year history.
KEVIN.MURPHY's Flawless combines hair repair and styling benefits using KM.Re.Bond technology.
K18 Biomimetic Hairscience has partnered with Beauty Changes Lives to launch the K18 Future of Hair Scholarship, aiming to support aspiring professional stylists by reducing financial barriers to cosmetology education.
Rosy Salon Software integrates with Mya, empowering salons, spas, and barbershops to transform their websites into powerful, automated lead-generation machines.
Known for his buttery blondes and a technique for highlighting hair with more precision that he called chunking, Brad Johns died on August 27. His friend and fellow colorist, David Stanko, shares thoughts on his talented colleague and close friend.
The Green Beauty Community Foundation convenes beauty brands, salon-industry leaders, educators, and sustainability organizations for a collaborative professional beauty gathering on September 23rd in New York.
At 80, global feminist, former marriage and family therapist, executive coach, and powerlifter Barrie Zucal shows women how to stop letting “debilitating goodness” derail their dreams. Her empowering new book, BOLD: How Women Play BIG by Leading Instead of Pleasing, calls out the quiet conditioning that holds women back from achieving their ambitions — and shows them how to free themselves.
From a Santa Monica apartment startup to the nation's largest sugaring and sunless tanning brand, SUGARED + BRONZED reaches a major milestone with 50 locations across 10 markets.
The Davines Edit reflects the brand’s passion for people and planet.
The new service, which builds and maintains websites for fitness and wellness businesses, is the second in Playlist's suite of AI-powered apps, which includes AIConcierge, designed to improve client engagement and booking conversions.
Accomplished business leaders will bring complementary perspectives on leadership, transformation, and the future of service-driven industries.
The most iconic show in international hairdressing will celebrate its 43rd edition on November 14th at LOOK Madrid, IFEMA MADRID, in a historic night that will bring together some of its legendary teams and will also host the final of the International Visionary Award across its three categories: Cut & Colour, Men’s and Avant-Garde. LOOK Madrid celebrates its next edition from November 13-15th at IFREMA MADRID.
