Pretty Posts, Real Risks: Social Media Safety for Salons and Spas
As important as social media is for marketing your business, it also can open owners up to liability issues. SASSI warns of the risks and shows you how to protect yourself.
by Staff
Don't Market to Yourself
It's human nature to see the world through your own perspective, but when you're designing a marketing message, your target market may be very different from yourself. Marketing guru Zane Hagy helps you keep your target market in mind.
October 16, 2019
2 min to read
Remember that commercial that pops up all the time, and you wonder how on earth a commercial that bad could keep running? It runs because it works.
As much as we hate to admit it, most things simply aren’t marketed directly to us.
Following this example, it’s important that we remember the simple fact that we’re not marketing to ourselves, or even to people that are necessarily like us. We may be very much in tune with what our target market’s wants and needs are, but by default--we aren’t the same people we’re marketing to. They have different wants, needs, life experiences, and a very different understanding of the messages we are trying to convey.
Make sure all the messages you develop are created in a way that they appeal to the people you want in your salon. Think of the core messages you are trying to convey, think of your actual audience, and go from there.
And remember, if you love it, that doesn’t mean anyone else will.
About the Author:Zane Hagy is a PR and marketing professional, with a focus on the beauty industry and premium products. When it comes to the world of beauty, Zane’s niche is simple solutions for complex problems. Experience includes salons, schools, product lines, and individual artists. His agency, z11 communications, has also represented Intercoiffure America Canada since 2014. Email him at Zane.Hagy@z11communications.com or visit z11communications.com.
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