Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
Announcing the 2022 STAMP Honorees
In Show-and-Tell style, 37 honorees share successful and very borrowable marketing ideas in the 10th annual STAMP (SALON TODAY Annual Marketing Program.)
November 3, 2022
3 min to read
The best marketing idea is one that has proven successful for one salon, and can be shared and easily adapted so another salon can replicate the success. At least, that's been the idea behind SALON TODAY's Annual Marketing Program. In its tenth year, (with a one-year hiatus during the pandemic), the program has evaluated submitted marketing and promotional ideas in five overall categories, including Traditinal Marketing, Digital Marketing, Campaigns, Branded Salon Materials and In-Salon Marketing. Within these categories are multiple sub-categories that attempt to capture and share any successful idea.
For now, we are announcing this year's honorees, but in the coming weeks we will explore and show each of the winning ideas:
TRADITIONAL MARKETING
PRINT ADVERTISING
Good Hair, Good Day
Mango Salon
Richmond, Virginia
Owners: Bobbi and Patrick Heaney
TELEVISION COMMERCIAL
Fair Trade
Mensroom Salon
Richmond, Virginia
Owner: June Juliano
BILLBOARD/SIGNAGE
OMG!
Blo
Raleigh, North Carolina
Owner: Bryan Nunes
DIGITAL MARKETING
WEBSITE
WholeSpa.com
Whole Salon Spa
Oldsmar, Florida
Owner: Tim Belcher
UrbanBetty.com
Urban Betty
Austin, Texas
Owner: Chelle Neff
MOBILE MARKETING PROGRAM
In the Hand
Mango Salon
Richmond, Virginai
Owners: Pat and Bobbi Heaney
SOCIAL MEDIA CAMPAIGN
Live with Dr. Nicky
Salon Rootz
Medina, Ohio
Owners: Sheila Barco and Jen Tryon
Betty of the Week
Urban Betty
Austin, Texas
Owner: Chelle Neff
Here Comes the Bridal Party
Be Inspired Salon
Madison, Wisconsin
Owner: Kati Whitledge
EMAIL NEWSLETTER
Zodiac Gift Guides
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo
SALON BLOG
What to Expect
Harlow Beauty and Hair Salon
Austin, Texas
Owner: Misty Krant
Lifestyle and Beauty
Nuovo Salons
Sarasota, Florida
Owners: Terry McKee and James Amato
SINGLE CREATIVE SOCIAL POST
VDay Giveaway
PENZONE Salons + Spas
Columbus, Ohio
Owners: Charles and Debra Penzone
Through Ryan’s Eyes
DL Lowry Salon
Indianapolis, Indiana
Owner: David Lowery
CAMPAIGNS
BEST INCORPORATION OF A NATIONAL CAMPAIGN
A Bleu Earth Day
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo
OVERALL COORDINATED CAMPAIGN
Water Your Plants
VerVe Salon
Tucson, Arizona
Owners: Jana and Frank Westerbeke
22
Tangerine Salon & Spa
Murfreesboro, Tennessee
Owners: Brandon & Janet Hensley
All Hail the Queen
Tonya Jones SalonSpa
Birmingham, Alabama
Owner: Tonya Jones
30Licious
Gila Rut Aveda Salons
Hillcrest and Otay Ranch, California
Owners: Keri Davis-Duffy and Karla Lopez-Martinez
PHILANTRHOPIC CAMPAIGN
Celebrity Bartending
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde
The Philanthropic Tote
Gadabout SalonSpas
Tucson, Arizona
Owners: Jana and Frank Westerbeke
Supporting the Community
Josephine Day Spa & Salon
Houston, Texas
Owner: Vivien Yeh
BRANDED SALON MATERIALS
BUSINESS CARDS
Clever Connections
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde
RECRUITMENT MATERIALS
Fair Fare
Centre Salons & Spas
Four locations in Colorado
Owner: James Pacifico
#SquadStrong
Whip Salon
Ridgefield, Connecticut
Owner: Amy Pal
The DL Lowry Difference
DL Lowry Salon
Indianapolis, Indiana
Owner: David Lowery
CLIENT LOYALTY PROGRAM
Reliving the Wedding
Blo
Raleigh, North Carolina
Owner: Bryan Nunes
Holiday Scratchers
Jiva Salonspa
Cedar Falls, Iowa
Owner: Bill Bradford
Rx Brochures
Studio Blush
Oxford, Pennsylvania
Owner: Tara Miller
EMPLOYEE-FACING MATERIALS
#SquadGoals
Whip Salon
Ridgefield, Connecticut
Owner: Amy Pal
APPAREL
The Retro Band Tee
Headlines The Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde
Come As You Are
Penzone Salons + Spas
Columbus, Ohio
Owners: Charles and Debra Penzone
PARADE FLOAT
Mermaids at the Beach
Mermaid Hair Extensions
Kirkland, Washington
Owner: Cindy Reynolds
IN-SALON MARKETING
IN-SALON MERCHANDISING
Remembering Oribe
Headlines the Salon
Encinitas, California
Owners: Gayle Fulbright and David Linde
IN-SALON PROMOTIONAL CAMPAIGN
Skinny Beverage Menu
JIva Salonspa
Cedar Falls, Iowa
Owner: Bill Bradford
All About the Brows
Interlocks
Newburyport, Massachusetts
Owner: Ginny Eramo
SALON EXTERIORS
Let Your Beauty Shine
Ruiz Salon
Austin, Texas
Owners: Heath Smith and Allen Ruiz
Subscribe to Our Newsletter
More Awards & Contests
Got a Gorgeous New Business? SALONS OF THE YEAR Applications now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
Energized and Exceptionally Thoughtful
At night, Dominic Michael Salon keeps the interior lights on, as the illuminated, eye-catching contemporary design serves as a billboard that consistently attracts new guests.
by Stacey Soble
Timeless Sophistication
Built from the ground up, Mane 18’s design strikes a balance between an elevated experience for guests and the functionality and flow necessary for team members to perform at their best.
by Stacey Soble
One Delightful Design Discovery
Andreas Hogue Salon’s recent renovation surprises visitors with the interior’s expansion of space, elevated retail area, and changing views of the restored Chicago prairie.
by Stacey Soble
2026 SALON TODAY 200: Growth Part 2
It's Day 10 of our SALON TODAY 200 reveals, and we've reached the end! Today, we toast the honorees in the second half of growth--the salons, spas, and barbershops that constantly strive to build stronger bottom lines, including Brandy Smith Stephens in Baton Rouge, Louisiana.
by Stacey Soble
2026 SALON TODAY 200: Growth, Part 1
On Day 9 of our 2026 SALON TODAY 200 reveals, a big 'Huzzah' to our first look at the salons, spas and barbershops that fueled their growth by mastering a number of best practices, including the fun team from Lavish Hair Lounge in Albuquerque, New Mexico. (P.S. The second half of Growth comes tomorrow.)
2026 SALON TODAY 200: Salon Culture
A big "Bravo!" to the salons and spas that develop strong cultures that fuel growth while retaining team members, such as Soleil Salon & Spa team in Windham, New Hampshire, who catch up reading last year's 200 issue.
2026 SALON TODAY 200: Customer Service
We tip our hats to the salons and spas that genuinely connect with guests and strive to elevate their service, including Chenica Racine and Ricka O'Bannon, owners of C&R Beauty Bar in Louisville, Kentucky.
2026 SALON TODAY 200: Employee Education
Hats off to the 2026 SALON TODAY 200 honorees who make education a priority for employees at every level, including Eric Fisher Salon, which hosted Educator Oscar Bond for a cutting class in Wichita, Kansas.
2026 SALON TODAY 200: Technology and Client Retention and Referral
Today, we have two 2026 SALON TODAY 200 categories as we hail the salons that find creative ways to build client loyalty and the ones that constantly explore and embrace new technology to further their businesses, including the social-savvy team from Verde Salon Group in Winnipeg, Manitoba.
2026 SALON TODAY 200: Environmental Sustainability and Retail & Merchandising
For today's SALON TODAY 200 announcements, we toast the honorees who prioritize the environment in their business decisions and those who take retail to the next level, including the excited team from Pure Salon Spa in Louisville, Kentucky.
2026 SALON TODAY 200: Philanthropy
Cheers to the SALON TODAY 200 honorees who give their time, talent and fundraising efforts to their communities, including Eli Mancha and the team from Bang! Salon, whose cut-a-thon has collected more than 1,200 coats that have been donated to Chicago's unhoused.
by Stacey Soble
2026 SALON TODAY 200: Business Builders
It's Day 1 of our 2026 SALON TODAY 200 announcements, and today, we raise our glasses for the honorees in the Business Builders category. These salons, including Elan Hair Studio in Spring Lake, New Jersey, took strategic risks that paid off in revenue-generating success.
by Stacey Soble
2026 SALON TODAY 200: Compensation and Benefits
It's time to celebrate the 2026 SALON TODAY 200 honorees who design rewarding career paths and seek out enriching benefits to keep their team members healthy, happy and growing, including the team from Pinup Studio in Raleigh, North Carolina, who always enjoy a good pajama party.
A Space to Ground Down and Level Up
With a training salon, treatment rooms, education and collaboration spaces, a podcast studio and a yoga studio, BASE ONE is the foundation for the future growth of PENZONE Salons+Spas, as well as the company's gift to their community and the industry. Peruse the image gallery or take the personalized video tour led by Debra Penzone to see this exceptional space.
by Stacey Soble
SALON TODAY 200 Announcements Coming Soon!
As our judges read those last essays and create their list of honorees in each category, we're planning to start announce the 2026 SALON TODAY 200 starting February 25.
by Stacey Soble