Pure Capelli Salon & Med Spa
Huntersville, North Carolina
Purecapelli.com
Owners: Kelly and Jacob Grathwohl
Salon Style: Luxurious, Inviting, Refreshing
Square Footage: 2,500
Stations: 15
Treatment Rooms: 1 
Equipment: Minerva Beauty, Emage, DIR
Furniture: Custom
Total Design Investment: $465,000
Retail Lines: Kerastase, Shu Uemura, Redken
Color Lines: Redken
Design By: White Barn Interiors
Architect: Sunderland Engineering
Photographer: John Roberts

“We are nestled in the greater Charlotte suburban town of Huntersville, near Lake Norman, but we wanted to create a space that from a design perspective could carry itself in New York or Los Angeles, while embracing the more relaxed nature of our professional community. Our modern, acoustic slat-accented front desk is complemented by an elegant penny-tiled coffee bar. One of our defining features is our captivating lighting, from the wow factor, Arhaus chandelier to the mid-century modern accents throughout. Throughout the space, the tasteful use of colors and wallpaper add depth and a bit of our personality—creating a sense of warmth. One of our favorite spaces is the office and consultation room, which offers an intimate space for client consultations, vendor and small staff meetings.” 

Pure Capelli Salon and Med Spa was named a Salon of Distinction in our 2024 SALONS OF THE YEAR design competition. Take the tours of all our 2024 honorees by immersing yourself in our experiential Elevated Beauty feature.