For a salon or spa, it requires the mastery of anumber of best practices to fuel sales growth, which propels the overall trajectory of the business. This year, the SALON TODAY 200 grew at a rate ogf 8.22% and above.

40 VOLUME SALON
Savannah, GA
40volume.com
Michelle Rouzer
2022 Sales: $3,787,000
2023 Sales: $4,223,000
GROWTH: 11.51%
SQUARE FEET: 5500, 1400, 1000
TOTAL EMPLOYEES: 70
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Kérastase, Redken, Pureology
COLOR: Redken, Pulp Riot
TECH SUPPORT: Meevo, Vish, Mya 
“We strive to build our culture on the foundation of our core values: Better Yourself, Enrich Others, Radiate Positivity, and Work-Life Harmony. In 2025, we look forward to new challenges and creating the solutions with those values in mind.”

A ROLAND
New Cumberland, PA
arolandsalonstudio.com
Amy Roland
2022 Sales: $514,000
2023 Sales: $580,000
GROWTH: 12.84%
SQUARE FEET: 1100
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Oway, Back Of Bottle, Routine Wellness
COLOR: Color Space
SKINCARE: OKAY
TECH SUPPORT: Phorest, Mya, Tippy, Vish
ASSOCIATIONS: PBA, Green Circle
“The strategic use of a virtual assistant not only improved our bottom line by reducing payroll expenses and offering tax benefits, but also fostered a more positive and motivated work environment for our stylists.”

A SPENCER GELLISE SALON
Bay City, MI
spencergellisesalon.com
Heather Spencer and Adreanne Gellise-Budzinski
2022 Sales: $500,000
2023 Sales: $566,000
GROWTH: 13.20%
SQUARE FEET: 1200
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Kevin.Murphy, Milbon, Mizani
COLOR: Kevin.Murphy
TECH SUPPORT: Meevo, Vish
ASSOCIATIONS: PBA
“Adreanne Gellise-Budzinski has been developing her role as the Artistic Director of the salon, ensuring that the team gets the technical education they need and desire in order to grow and achieve their goals. She works closely with new hires to help them refine their skills and gain confidence when working with clients.”

AHEAD OF HAIR
Midlothian, VA
aheadofhair.net
Heather Meredith
2022 Sales: $2,073,000
2023 Sales: $2,625,000
GROWTH: 26.63%
SQUARE FEET: 5000
TOTAL EMPLOYEES: 40
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Redken, Pureology, Kérastase
COLOR: Redken, Pulp Riot
SKINCARE: Midnight Paloma  
TECH SUPPORT: Meevo, Tippy
“We have monthly coaching meetings with all our staff, and the associates will request classes on topics they are struggling with or want more clarification on. Our in-house education has really taken off, and our associates give great feedback and continually request more.”

ALKALI HAIR STUDIO
Winston Salem, NC
studioalkali.com
Amber Woodall
2022 Sales: $1,383,000
2023 Sales: $1,872,000
GROWTH: 35.36%
SQUARE FEET: 3200
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $100
BEST-SELLING RETAIL: Oribe, Davines, Back Of Bottle
COLOR: Goldwell
SKINCARE: Environ, SkinMedica
TECH SUPPORT: Phorest, Tippy
ASSOCIATIONS: PBA, AMSPA, Green Circle
“I shifted our marketing to highlight the additional benefits that the stylists were going to gain and focused on the lack of benefits common to service providers. I transitioned from my salon’s simple IRA option to a 401K with employer match that has profit sharing capabilities for down the road.”

AMP STUDIOS
Leesburg, VA
ampstudios.us
Anna Michelle Jackson-Petry
2022 Sales: $1,274,000
2023 Sales: $1,451,000
GROWTH: 13.89%
SQUARE FEET: 1499
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $92
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKINCARE: Image Skincare
TECH SUPPORT: Phorest, Tippy
ASSOCIATIONS: PBA, Green Circle
“[Our team] created a ‘Code of Conduct,’ a list of professional practices they expected themselves and each other to uphold. Empowering the team to come to these conclusions themselves has created a ‘buy-in’ to show up as working professionals in a team environment.”

APOTHECA SALON & BARBERSHOP
Austin, TX
apothecaatx.com
Steffan Bentley
2022 Sales: $366,000
2023 Sales: $615,000
GROWTH: 68.03%
SQUARE FEET: 1750
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $83
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Aura, Vish
ASSOCIATIONS: PBA, Green Circle
“We became a Green Circle salon, implementing an $8 charge per ticket to offset the costs. We sent out a video to guests explaining the new all-inclusive pricing...Green Circle enhances our brand as an Aveda salon in many ways, so it made sense to our team and guests.”

AQUARIUS SPA AND SALON
Chapin, SC
theaquariusspa.com
Marie Keeton
2022 Sales: $896,000
2023 Sales: $1,100,000
GROWTH: 22.77%
SQUARE FEET: 5200     
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Eufora, PHYTO, Paul Mitchell
COLOR: Subtil, Eufora, Paul Mitchell
SKINCARE: Skinceuticals, Image Skincare, Jan Marini Skin Research
NAIL CARE: OPI, CND, Gel-X
TECH SUPPORT: Zenoti, SalonScale, Mya
“I am always looking for innovative new services to add as a boost to revenue but also to serve the needs of our guests. In 2024 we added a wider range of hair extensions as well as a head spa. Both service additions have allowed my stylists to try new services and specialize in what they love.”

ASHLEY MITCHELL SALON AND SPA
Houston, TX
ashleymitchellco.com
Ashley Mitchell
2022 Sales: $315,000
2023 Sales: $444,000
GROWTH: 40.95%
SQUARE FEET: 1550
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $165
BEST-SELLING RETAIL: Aveda, Leaf & Flower, Aloxxi
COLOR: Aveda, Joico, Schwarzkopf
TECH SUPPORT: Vagaro
“Every week, we track our finances and connect them to our goals, then have discussions. Frequent conversations about money have helped us understand each other’s needs. This shared understanding has shortened the learning curve and allowed us to create magic as a unit.”

BANG! HAIR STUDIO
Youngstown, OH
banghairstudio.com
Sarah Sudrovic
2022 Sales: $527,000
2023 Sales: $573,000
GROWTH: 8.73%
SQUARE FEET: 1700
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Paul Mitchell, Olaplex 
COLOR: Paul Mitchell, Pulp Riot
TECH SUPPORT: Meevo, Vish, Tippy
“Learning the importance of being adaptable, resilient and understanding, and the need for clear communication and genuine appreciation for my team, all plays a huge role in the growth of the salon and, even more importantly, the growth of myself as a leader.”

BELLE CIEL SALON
Saint Johns, FL
bellecielsalon.com
Kelly Weary
2022 Sales: $1,073,000
2023 Sales: $1,279,000
GROWTH: 19.20%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $69
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Meevo, Tippy
ASSOCIATIONS: PBA
“Second to word of mouth, we would argue that Google Reviews is the most influential factor in choosing a salon… [Sending review requests to every client via text] has made a drastic impact on our perceived value, our SEO recognition, and on how our staff feels about themselves.”

BELLEZZA AVANTI SPA/SALON
Wadsworth, OH
bellezzaavanti.com
Geri Good
2022 Sales: $2,246,000
2023 Sales: $2,597,000
GROWTH: 15.63%
SQUARE FEET: 3800
TOTAL EMPLOYEES: 51
AVERAGE CUT & STYLE: $51
BEST-SELLING RETAIL: Kérastase, Pureology, Redken
COLOR: Redken, L’Oréal, Pulp Riot
SKINCARE: Eminence, Farmhouse Fresh
NAIL CARE: SNS, CND, OPI
TECH SUPPORT: Envision, Mya
ASSOCIATIONS: PBA
“We have a team of stylists who love visiting cosmetology schools to do service demonstrations and talk about our salon. Not only does it recruit new stylists, but I also love how much confidence it gives our existing stylists.”

BLONDIE'S SALON & SPA
Columbus, IN
BlondiesColumbus.com
Lindsey Babinec
2022 Sales: $964,000
2023 Sales: $1,109,000
GROWTH: 15.04%
SQUARE FEET: 9000
TOTAL EMPLOYEES: 32
AVERAGE CUT & STYLE: $100
BEST-SELLING RETAIL: Davines, K18, Eleven
COLOR: Davines, Evo
SKINCARE: Comfort Zone, PCA Skin
NAIL CARE: Magpie, DND
TECH SUPPORT: Phorest, Tippy, Vish
“We have cut our backbar and retail expenses by managing our inventory levels on a more frequent basis than we were before. We have also made a shift in our business to buying primarily from suppliers that have great rewards for being a concept salon.”

CALA SALON
Nolensville, TN
calasalon.com
Ciji Wilkes, Amy Bellwood, Lisa Rogers
2022 Sales: $830,000
2023 Sales: $1,215,000
GROWTH: 46.39%
SQUARE FEET: 2417
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: Aveda, Brazilian Blowout, Kitsch
COLOR: Aveda
SKINCARE: Aveda, Image Skincare
TECH SUPPORT: SalonBiz
“From the time the guest calls in to book an appointment, we are preparing to give them the best service. Our reception team is trained to ask detailed questions about the guests’ hair to pair them with the best suited stylist, and to give the stylist enough information to prepare for the guest.”

COBALT BLUE SALON
Austin, TX
cobaltbluesalon.com
Amy Sinclair
2022 Sales: $1,252,000
2023 Sales: $1,493,000
GROWTH: 19.25%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 27
AVERAGE CUT & STYLE: $77
BEST-SELLING RETAIL: L’ANZA, Kérastase, FarmHouse Fresh
COLOR: L’ANZA, Pulp Riot, Redken
SKINCARE: Glo, FarmHouse Fresh
TECH SUPPORT: Phorest, SalonScale, Mya 
ASSOCIATIONS: PBA, Green Circle
“We have focused on refining the five-star experience that we strive to give our guests. We have gone out to do more local networking, offering guests a rereferral discount for sending in friends. We are currently advertising more with yelp and offering online booking.”

COIFFETERIA SALON
Grand Rapids, MI
coiffeteria.com
Marielle Shuster
2022 Sales: $745,000
2023 Sales: $815,000
GROWTH: 9.40%
SQUARE FEET: 2500
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Aveda, Back Of Bottle, Kérastase
COLOR: Color Space, Aveda
SKINCARE: Aveda, Hugh & Grace 
TECH SUPPORT: SalonBiz, Vish, Textel
ASSOCIATIONS: PBA
“We have implemented time management techniques and introduced scheduling software, which ensures that services are thoughtfully timed and matched with the ideal stylist. This has allowed us to minimize both guest wait times and down time between services.”

COLOROOM AVEDA SALON
Loveland, CO
coloroomhair.com
Stefani Timmermeyer and Brittanie Bae
2022 Sales: $537,000
2023 Sales: $1,005,000
GROWTH: 87.15%
SQUARE FEET: 1580, 1050
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $84
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, COOLA
TECH SUPPORT: Aura
“We provide opportunity for stylists to ‘level up’ biannually, which raises their prices and sometimes commission percentage… We give a lot of autonomy to the stylist – Master Stylists are busy, they know their clientele, and they know how full their books are. If they feel ready to raise their prices, we listen!”

CROWN EXTENSION STUDIO
Colorado Springs, CO
crownextensionstudio.com
Jenna Bowden
2022 Sales: $717,000
2023 Sales: $786,000
GROWTH: 9.62%
SQUARE FEET: 2026
TOTAL EMPLOYEES: 6
BEST-SELLING RETAIL: Oribe, Leaf & Flower
COLOR: Redken
TECH SUPPORT: Vagaro, GoHighLevel
“As an hourly pay salon, we allowed for more flexibility in our stylist’s schedules and further emphasized our team-based approach. Any client can see any stylist at our salon, and we often work in teams to reduce the time a client would need to spend in our salon.”

CURL EVOLUTION
Babylon, NY
curlevolution.com
Allison Bridges
2022 Sales: $1,250,000
2023 Sales: $1,409,000
GROWTH: 12.72%
SQUARE FEET: 2000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $130
BEST-SELLING RETAIL: Curlfection, Ouidad, Innersense
COLOR: Goldwell, Redken
TECH SUPPORT: Boulevard, SalonOps
“Our intense training program is for stylists looking to specialize in curls. It takes a year, but we have been very successful. We just had a stylist complete her first year on the floor in August and she went from $0 to $13,000 a month in sales. It’s a testament that our training is efficient, and it works.”

DAVID WENZEL SALON
Springfield, MO
davidwenzelsalon.com
David Wenzel
2022 Sales: $402,000
2023 Sales: $503,000
GROWTH: 25.12%
SQUARE FEET: 2400
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $64
BEST-SELLING RETAIL: R+Co, Ouidad, Wella
COLOR: Wella, R+Co, Danger Jones
TECH SUPPORT: Boulevard, Vish, REACH.ai
ASSOCIATIONS: Green Circle
“I created…a tracking system that changes our weekly goals based on our EOY goal and what our weekly sales were. This has allowed us to not have to worry about calculating our goals each week manually, and it allows us to change our EOY goals as the year is progressing.”

DECOLA SALON
Exton, PA
decolasalon.com
Lou DeCola
2022 Sales: $2,064,000
2023 Sales: $2,367,000
GROWTH: 14.68%
SQUARE FEET: 4000
TOTAL EMPLOYEES: 42
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: R+Co, R+Co Bleu, Seven
COLOR: R+Color, Duomo, Oligo
TECH SUPPORT: Phorest, Mya
ASSOCIATIONS: PBA
“The transformation of [our waiting room] resulted in client engagement as they spent time at the salon feeling more comfortable and relaxed than before… Creating an environment resembling a community hub has enhanced the overall customer experience and nurtured loyalty that encourages customers to return.”

DOLCE VITA SALON
Santa Rosa, CA
dolcevitasalon-sr.com
Kimberly Michalik
2022 Sales: $729,000
2023 Sales: $911,000
GROWTH: 24.97%
SQUARE FEET: 1800
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $73
BEST-SELLING RETAIL: Kérastase, René Furterer
COLOR: L’Oréal, Redken, Pulp Riot
TECH SUPPORT: Meevo, Tippy, Demandforce, Vish
“We spent time defining clear roles for all departments in the company, ensuring smooth operations… With these [career paths] in place, everyone gained clarity on expectations and felt empowered to take ownership of their growth.”

ECCO SALON
Fitlchburg, WI
eccosalon.com
Sarah & Trent Lange
2022 Sales: $3,401,000
2023 Sales: $3,892,000
GROWTH: 14.44%
SQUARE FEET: 1900, 1700, 2200, 2500
TOTAL EMPLOYEES: 67
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda, Davines
COLOR: Aveda
TECH SUPPORT: Meevo, Vish, Emma
ASSOCIATIONS: PBA, 2 to 10 Network
“The strategic location of [our new] salon allowed us to funnel overflow from our other locations to this one, cutting down on ramp-up time and customer acquisition costs. This turn-key approach, along with some unique leasing terms, allowed this salon to be cash flow-positive in the first month!”

ECOCENTRIC SALON
Middletown, DE
ecocentricbeauty.com
Carla Jennings
2022 Sales: $1,687,000
2023 Sales: $2,045,000
GROWTH: 21.22%
SQUARE FEET: 3000
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda, Milbon
COLOR: Aveda, Redken
SKINCARE: Aveda
TECH SUPPORT: Phorest, Vish
ASSOCIATIONS: Green Circle
“Through PIP University, I learned what it costs to run my salon per hour—a game changer for budgeting. We now charge for the extra time if services or consultations go over the time booked. Our service sales went up about 8% as a result.”

ELEVATE BEAUTY LOUNGE
Huntersville, NC
elevatebeautylounge.com
Sarah Mitchell
2022 Sales: $629,000
2023 Sales: $881,000
GROWTH: 40.06%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 4
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
TECH SUPPORT: Meevo, Salon Ninja, Mya, Tippy, SalonScale
“Despite economic pressures from the recession, our salon has thrived by prioritizing our clients’ needs… Our team excels in customer service, actively listening to clients and tailoring services to their preferences. This approach fosters trust and loyalty, which is reflected in our numerous five-star reviews.”

ESCAPE SALON
Nokomis, FL
escapesalononline.com
Lindsey Chapa
2022 Sales: $482,000
2023 Sales: $575,000
GROWTH: 19.29%
SQUARE FEET: 1000
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Mya, Textel
“I earned the respect of my staff because I’m not just a boss; I do everything. If someone needs me to shampoo, I’ll shampoo for them. There’s nothing that I or anyone in the salon won’t do. We’re truly a team. I fully believe that if you lead, others will follow, and that’s the mentality I carry to work every day.”

FORBICI SALON AND SPA
Arlington Heights, IL
forbicisalonandspa.com
Jackie Lewis
2022 Sales: $2,229,000
2023 Sales: $2,595,000
GROWTH: 16.42%
SQUARE FEET: 4200
TOTAL EMPLOYEES: 43
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Kérastase, Goldwell, Moroccanoil
COLOR: Goldwell, L’Oréal, Joico
SKINCARE: Sorella, Bioelements, Martinni
NAIL CARE: Artistic Nail Design, Dazzle Dry, OPI
TECH SUPPORT: Meevo, Mya, Emma
ASSOCIATIONS: PBA
“Reading the book Profit First for Salons made me hyperaware of what money I was saving each month. In an industry that is vanity driven, we sometimes think we have to spend money on how things “look” or “feel” to our guests, and we do of course, but it is more important to have a positive balance sheet.”

FRANK'S GENTLEMEN'S SALON
Denver, CO
franksdenver.com
Lisa Franz
2022 Sales: $486,000
2023 Sales: $577,000
GROWTH: 18.72%
SQUARE FEET: 1850
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $61
BEST-SELLING RETAIL: Eufora, Firsthand, Billy Jealousy
COLOR: Redken
SKINCARE: Billy Jelaousy, Wolf Project
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA, Green Circle
“We provide thorough consultations and professional recommendations to every client every time. We have curated collections of products for every client, every hair type and every budget… Retail sales have grown significantly and have contributed to increased commissions for our team.”

GLOW BEAUTY BOUTIQUE
Braintree, MA
glowbeautyb.com
Shelley North
2022 Sales: $1,660,000
2023 Sales: $1,836,000
GROWTH: 10.60%
SQUARE FEET: 1100
TOTAL EMPLOYEES: 17
SKINCARE: CLN&DRTY
TECH SUPPORT: Phorest, Mya
ASSOCIATIONS: PBA
“The HydraFacial is a high-results, high ticket item. The average service ticket is $191 for a 30–45-minute service. In 2023, we performed 592 treatments and added $111,526 to our gross revenue by adding this service.”

GORDON SALONS
Highland Park, IL
gordonsalon.com
Tony Gordon and Pam Gordon
2022 Sales: $2,480,000
2023 Sales: $5,929,000
GROWTH: 139.07%
SQUARE FEET: 2500, 1450, 2450, 1950, 2050, 2500
TOTAL EMPLOYEES: 90
AVERAGE CUT & STYLE: $79
BEST-SELLING RETAIL: Aveda, Olaplex, K18
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Zenoti, Tippy, Vish
ASSOCIATIONS: Cosmetologists Chicago, ICA, ISBN, PBA, 2 to 10 Network
“We treat each salon like a small team with…efforts to bring the group closer together to solve the problems that face it. We have instituted profit sharing for each salon in our latest march toward this collective adventure. Therefore, each player participates in the outcome by getting a part of the bottom line in a six-month bonus cycle.”

GROOVY KATZ SALON & SPA
Iowa City, IA
groovykatzsalonandspa.com
Amy Mayfield Lusche
2022 Sales: $757,000
2023 Sales: $849,000
GROWTH: 12.15%
SQUARE FEET: 2100
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Textel
“We use a ‘Hopes and Dreams’ revenue planner Excel sheet. This shows the service provider what they currently make per hour (commission and tips). When the service provider is growing their clientele, this helps to see their actual dollar amount with tips.”

GROVE SALON
Orlando, FL
grovesalons.com
Allison Agresta
2022 Sales: $1,126,000
2023 Sales: $1,372,000
GROWTH: 21.85%
SQUARE FEET: 1487
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz
“This past year we have created more presence in our community. Our salon partnered with the local children’s hospital and provided complimentary hair services for the patients. Philanthropy has helped our team feel more connected with their craft and to our local community.”

GROW SALON + WINE BAR
Georgetown, TX
growsalongtx.com
Emily Hankemeier
2022 Sales: $1,538,000
2023 Sales: $2,106,000
GROWTH: 36.93%
SQUARE FEET: 3400
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Oribe
COLOR: Goldwell
TECH SUPPORT: Boulevard, Mya, Truelark, Vish
ASSOCIATIONS: Green Circle
“Our Commission Path has been a big part of [our low turnover rate]. It gives stylists a structured way to grow, but once they hit Level 3, they get full control over their pricing and schedules. It's incredible to watch them take ownership of their careers and see their confidence grow.”

HAIR THERAPY SALON & DAY SPA
Columbia, MO
hairtherapysalonanddayspa.com
Kim Olson
2022 Sales: $601,000
2023 Sales: $738,000
GROWTH: 22.80%
SQUARE FEET: 4800
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $86
BEST-SELLING RETAIL: Kevin.Murphy, Innersense, Phyllotex
COLOR: Kevin.Murphy, Pulp Riot 
SKINCARE: Hydropeptide, Berodin
TECH SUPPORT: Meevo, Demandforce, Mya
ASSOCIATIONS: PBA
“We give a ‘Thank You’ gift to every new guest at check-in. They get a chocolate bar wrapped in a bow with an exclusive voucher for a facial or massage at half price to cross-promote the spa. This makes them feel special and they love picking out the chocolate flavor they want.”

HEADLINES THE SALON, INC.
Encinitas, CA
headlinesthesalon.com
Gayle Fulbright 
2022 Sales: $2,922,000
2023 Sales: $3,872,000
GROWTH: 32.51%
SQUARE FEET: 2800
TOTAL EMPLOYEES: 48
AVERAGE CUT & STYLE: $89
BEST-SELLING RETAIL: Oribe, Innersense, R+Co
COLOR: Goldwell, Redken, L’Oréal
TECH SUPPORT: Phorest, Vish, Mya, Truelark
ASSOCIATIONS: PBA, ICA, Green Circle
“We adjusted our policies to be ‘flexible within a framework.’ We stood strong with our framework culture by delivering a luxury experience and teamwork values, but loosening up with things like dress code, offering a three or four-day, 6-hour work week, paid time off and paid education of their choice.”

HOLLYWOOD HAIR
Centralia, IL
Hollywoodhairsalonandspa.com
Sonya Gettinger, Jessica Freels, Abbey Jones, Ally Deering
2022 Sales: $3,346,000
2023 Sales: $3,656,000
GROWTH: 9.26%
SQUARE FEET: 3000, 3000, 3000
TOTAL EMPLOYEES: 55
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Paul Mitchell, Davines, Nutrafol
COLOR: Paul Mitchell, Evo
SKINCARE: Glo Skin Beauty, Davines
TECH SUPPORT: Meevo, Weave, Mya
ASSOCIATIONS: Green Circle
“Nutrafol provides several [hair loss and thinning] solutions for most people. We have been able to help our guests start achieving the hair they desire. Our plan for the upcoming year is to dive deeper into hair restoration and hair implements to continue to help our guests.”

HOTT SALONS
Armonk, NY
hottsalons.com
Lia Hakim
2022 Sales: $1,931,000
2023 Sales: $2,193,000
GROWTH: 13.57%
SQUARE FEET: 1500, 1300, 2500
TOTAL EMPLOYEES: 38
AVERAGE CUT & STYLE: $100
BEST-SELLING RETAIL: L’ANZA, Back Of Bottle
COLOR: L’ANZA
SKINCARE: Jane Iredale
TECH SUPPORT: Phorest, Mya, SalonScale 
ASSOCIATIONS: PBA
“One major move was combining two locations into one bigger space. By negotiating a new lease and creating a larger salon with 47% more capacity, we cut down on costs and opened up new ways to bring in more revenue—a true win-win!”

HUE COLOR & DESIGN
Marshall, MI
Cori Randall & Maddie Metzger
2022 Sales: $491,000
2023 Sales: $547,000
GROWTH: 11.41%
SQUARE FEET: 1250
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: Pureology, Moroccanoil, Matrix
COLOR: CLICS, Matrix, Redken
TECH SUPPORT: Meevo, CLICS, Tippy
ASSOCIATIONS: PBA
“Waste is one of the biggest factors in gain/loss. We tried everything to control it, however we just felt like we could do better. Two years ago we partnered with CLICS, and now we have the power to see our profit and loss with a back office that is easy to use, and everyone is held accountable.”

ILLUME HAIR
Media, PA
illumehair.com
Miriam Raines
2022 Sales: $345,000
2023 Sales: $440,000
GROWTH: 27.54%
SQUARE FEET: 1100
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Redken
COLOR: Redken
TECH SUPPORT: DaySmart
“I am a better leader when I set boundaries, take care of myself and meet my employees where they are on their journey. This has made all the difference. Growth is different for everyone, and this year my salon has benefited more from my personal growth regarding leadership than any numbers I could show you.”

IMPRESSIONS SALON
Mequon, WI
impressionsmke.com
Sarah Taylor
2022 Sales: $2,259,000
2023 Sales: $2,549,000
GROWTH: 12.84%
SQUARE FEET: 4800
TOTAL EMPLOYEES: 42
AVERAGE CUT & STYLE: $64
BEST-SELLING RETAIL: Davines, Pureology, Redken
COLOR: Redken, Davines
SKINCARE: Eminence, FarmHouse Fresh
NAIL CARE: OPI, Light Elegance, Gelish
TECH SUPPORT: Meevo, Vish
ASSOCIATIONS: PBA
“Gaining and retaining new talent has been my driving force to success since I purchased the existing salon in 2018… The leadership team has really listened to the local cosmetology students and focused on our recruiting process.”

INDIGO COLLECTIVE
Lebanon, NJ
Indigocollectivenj.com
Samantha Pennington
2022 Sales: $528,000
2023 Sales: $598,000
GROWTH: 13.26%
SQUARE FEET: 1400
TOTAL EMPLOYEES: 6
AVERAGE CUT & STYLE: $78
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Tippy
ASSOCIATIONS: PBA
“To strategically plan for the next year, we have a year-end review and let our team members set their own goals. This creates personal responsibility and a sense of ownership in their own career and success.”

INTERLOCKS
Newburyport, MA
interlockssalon.com
Ginny Eramo & Jordan Becker
2022 Sales: $4,739,000
2023 Sales: $5,402,000
GROWTH: 13.99%
SQUARE FEET: 6400
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $83
BEST-SELLING RETAIL: Oribe, R+Co, Kérastase
COLOR: Goldwell, R+Color
SKINCARE: iS Clinical, ZO Skin Health, Skinbetter Science
TECH SUPPORT: Meevo, Vish
ASSOCIATIONS: PBA
“Passion remains at the heart of our growth. Our team’s unwavering dedication to their craft, clients, and to one another, has been a driving force behind our achievements. This passion is evident in every interaction and endeavor.”

INVIKTUS SALONS
Springfield, MO
Inviktussalon.com
Christa Stephens
2022 Sales: $484,000
2023 Sales: $526,000
GROWTH: 8.68%
SQUARE FEET: 3000, 2800
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Eufora, L’ANZA
COLOR: Eufora, L’ANZA
TECH SUPPORT: Rosy, Salon Ninja, Tippy, SalonScale
“We had to have the ability to pivot in response to economic changes… By creating a new, tiered pricing structure, enhancing service offerings and developing a membership program, Inviktus was able to attract a broader clientele, resulting in increased foot traffic and revenue.”

JEFFREY LAMORTE SALONS
Frankfort, IL
jeffreylamorte.com
Jeffrey LaMorte
2022 Sales: $6,278,000
2023 Sales: $6,818,000
GROWTH: 8.60%
SQUARE FEET: 6000, 4100, 3500, 3000
TOTAL EMPLOYEES: 185
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Jeffrey LaMorte Haircare, Kevin.Murphy, Amika
COLOR: Wella, Pulp Riot, Sunlights
SKINCARE: G.M. Collin, Ultraceuticals
NAIL CARE: OPI, Nailtiques
TECH SUPPORT: Boulevard
ASSOCIATIONS: Intercoiffure, Cosmetologists Chicago
“We let [local cosmetology students] know we are here to help build their business through our brand recognition and trust in the community. This recruiting led to a spike in our training program attendees. We had two or three at a time for the past several years. We are up to seven a year going through the program with a waitlist.”

KAREN ALLEN SALON AND SPA
Temecula, CA
karenallensalon.com
Khanh Nguyen, Katie Lara
2022 Sales: $2,304,000
2023 Sales: $3,350,000
GROWTH: 45.40%
SQUARE FEET: 2000, 2200
TOTAL EMPLOYEES: 48
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Aveda, Back Of Bottle
COLOR: Aveda, Color Space
SKINCARE: Lira, Aveda 
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA, 2 to 10 Network
“By making [pricing] changes and creating a chart that the team can easily follow, we have increased our service sales, decreased the chances of undercharging, and increased revenue by $100,000 between both locations.”

KATHERINE DREW SALON
Livonia, MI
katherinedrewsalon.com
Cindi Quinn-Ventura
2022 Sales: $323,000
2023 Sales: $393,000
GROWTH: 21.67%
SQUARE FEET: 1500
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Color Wow, Redken, Zenagen, Aveda
COLOR: Redken
SKINCARE: Aveda, Hydrafacial
TECH SUPPORT: Rosy, Salon Ninja, Vish
ASSOCIATIONS: PBA, NFIB
“Loyalty programs for retail, prebooking and referrals have been a game changer for us, and clients share the details amongst themselves when getting services within the salon. We’ve seen an increase in prebooking ofalmost 20% since implementing this.”

LAVISH HAIR LOUNGE
Albuquerque, NM
lavishhairlounge.com
Desirre Escobedo
2022 Sales: $1,268,000
2023 Sales: $1,498,000
GROWTH: 18.14%
SQUARE FEET: 2500
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: R+Co, BES
COLOR: BES, Redken, Pulp Riot
TECH SUPPORT: Phorest, Vish, Mya, Meta Business Suite
ASSOCIATIONS: Green Circle
“We created a salon content calendar for January. Every single day there was a tip, prompt or goal for the stylists to complete via their social media. At the end of the month, whoever completed every single day got entered to win $150 added to their payroll.”

LOLA HAIR STUDIO
Cambridge, MA
lolahairstudio.com
Anna Walsh
2022 Sales: $1,085,000
2023 Sales: $1,298,000
GROWTH: 19.63%
SQUARE FEET: 1400
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $148
BEST-SELLING RETAIL: Oribe, Redken, Evo
COLOR: Redken, Goldwell, Pulp Riot
TECH SUPPORT: Phorest, Mya, Vish, Tippy
ASSOCIATIONS: PBA, Green Circle
“A significant part of our marketing budget went toward Google and Facebook ads, and we partnered with a marketing company and Certified Marketing Assistant. This investment paid off, with new clients increasing from 40 in January to 100 in September.”

LONESTAR SALON & SPA
Tumwater, WA
lonestarsalonandspa.com
Lisa Musgrove-Kibler
2022 Sales: $1,927,000
2023 Sales: $2,250,000
GROWTH: 16.76%
SQUARE FEET: 1000, 2300
TOTAL EMPLOYEES: 32
AVERAGE CUT & STYLE: $64
BEST-SELLING RETAIL: L’Oréal, Kérastase, Mizani
COLOR: L’Oréal, Pulp Riot
SKINCARE: G.M. Collin, Borboleta
TECH SUPPORT: Meevo, Vish, Mya
“4 out of 7 (57%) members of our leadership team originally started as Associate Stylists and now are helping to direct the growth of our company. Our Associates are our LoneStar future, and we hold that foundational role in the highest regard.”

LORDIS LOFT SALON & DAY SPA, LLC
Charleston, SC
lordisloft.com
Linzie Davis
2022 Sales: $818,000
2023 Sales: $950,000
GROWTH: 16.14%
SQUARE FEET: 2700, 1700
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $88
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda, Ultraceuticals
NAIL CARE: OPI, Zoya
TECH SUPPORT: SalonBiz, Birdeye, REACH.ai
ASSOCIATIONS: PBA
“Lordis added a yoga studio and a med spa, creating an integrative health and wellness spa… Overall, our guests are loving their experiences, the new decor, and the new product and service offerings. We have created new revenue streams, solidified our market position and increased our overall patronage of our business.”