Got a Gorgeous New Business? SALONS OF THE YEAR Application Now Open!
The landmark, photo-based interior design competition has opened its application process. We'd love you to hit us with your best shots!
by Stacey Soble
2019 Salons of the Year: Totalee on the Alley
Step into the 1920s with this speakeasy-inspired salon. As clients arrive at Totalee on the Alley, a valet greets them and directs them to a semi-hidden steel door. What's on the other side, a luxurious and exclusive vibe, has earned Totalee a Salons of Distinction honor in the 2019 Salons of the Year.
May 28, 2019
1/8
1 min to read
TOTALEE ON THE ALLEY
Beverly Hills, California
totaleehair.com
OWNER: Lee Rittner
SALON STYLE: Speakeasy, exclusive, luxury
SQUARE FOOTAGE: 850
STATIONS: 4
EQUIPMENT: Belvedere
FURNITURE: Custom
TOTAL DESIGN INVESTMENT: $900,000
RETAIL LINE: Private label
COLOR LINES: Redken, L’Oréal Professionnel, Schwarzkopf Professional
DESIGN BY: Malgosia Migdal Interior Design
ARCHITECTS: First Point Consultants
PHOTOGRAPHER: Mark Singer
“A valet greets clients at our alley entrance, then directs them to the semi-hidden steel door. Clients have to ring the doorbell to be let into the space. They are greeted by a long, seductively lit hallway where strategically placed wood pieces create a play of movement. Upon entering the salon, a massive Brigitte Bardot mural hangs above the velvety X-shaped sofa. This was delicately carved from layers of fresco-style plaster and engraved on the wall.”
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