For a busy salon or spa owner, technology serves as an additional salon manager, simplifying internal systems and processes, communicating with and educating guests, measuring and motivating team members and marketing the community for new business.

Belladona Salon & Spa
Cape Girardeau, MO
belladonasalons.com
Linda Springs and Becky Davidson
SQUARE FEET: 2,100; 4,200
TOTAL EMPLOYEES: 40
SOCIAL MEDIA PLATFORMS: Facebook, Instagram
AVERAGE CUT & STYLE: $37
BEST-SELLING RETAIL: Aveda, Kevin Murphy, Eufora
COLOR: Aveda, Eufora
SKINCARE: Aveda, Glo Skin Beauty, Farmhouse Fresh
NAILCARE: OPI, CND
TECH SUPPORT: Millennium, Demandforce, Textel
ASSOCIATIONS: Summit Salon
“To create a fun atmosphere, Mood Media’s ‘MoodMix’ allows our guests to select which music they would like to hear in the salon. We can also update the marketing at the top of the app to show current promotions.”

Berenices
Denver, CO
berenicesdenver.com
Louie Lago, Lisa Kirkland, Sara Brentano
SQUARE FEET: 3,500
TOTAL EMPLOYEES: 25
SOCIAL MEDIA PLATFORMS: Facebook, Instagram
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce, ZeeZor
ASSOCIATIONS: PBA
“SalonBiz Mobile Checkout is loaded onto our salon’s iPad which allows our front desk coordinator to move around the salon to different guests and schedule their appointment during their service, instead of check out. This reduces congestion at the front desk and increases our pre-booking percentage.”

Daybreak Salon and Spa
Wyandotte, MI
daybreaksalon.com
Mary Rushlow, Jerad Rushlow, Jenee Osborne
SQUARE FEET: 3,700; 3,500
TOTAL EMPLOYEES: 62
SOCIAL MEDIA PLATFORM: Instagram, Facebook, Twitter
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAILCARE: CND, OPI, The Naturals Collection
TECH SUPPORT: SalonBiz, Demandforce, Salon Clouds Plus
“The best use of technology at Daybreak has been the staff-wide adoption of communication tools Group Me and Facebook Team pages. Group Me messages are focused on operationally and time critical information, while our Facebook team page celebrates achievements and shares tips and tricks.”

Inspire Salon
Lake Saint Louis, MO
saloninspire.com
Chris and Sandra Ravenscraft
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 12
SOCIAL MEDIA PLATFORMS: Facebook, Instagram
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Mindbody
“We utilize paid ads on Facebook and Instagram to directly target potential guests and prospective new Team members with highly targeted ads that pay off and get lots of engagement. We customize each ad for the exact client or employee we’re looking to engage with.”

Nuovo Salon Group
Sarasota, FL
nuovosalongroup.com
Terrence McKee and James Amato
SQUARE FEET: 3,300; 3,000; 2,700
TOTAL EMPLOYEES: 72
SOCIAL MEDIA PLATFORMS: Instagram, Facebook, Twitter, Pinterest
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
NAILCARE: Zoya, Smith & Cult
TECH SUPPORT: SalonBiz, Demandforce, Zeezor, SnapSnip, GroupMe, SureTint
ASSOCIATIONS: Intercoiffure, PBA, 2 to 10, Green Circle
“Our Cooper Creek location is designed with LED illuminated retail and color application tables with built-in iPads for clients to check their email, surf the web, watch fashion presentations and be made aware of special offers.”

Pavo Salon Spa
Memphis, TN
pavosalonspa.com
Scot Robinson and Shawn McGhee
SQUARE FEET: 4,000; 2,200
TOTAL EMPLOYEES: 40
SOCIAL MEDIA PLATFORMS: Instagram, Facebook
AVERAGE CUT & STYLE: $75
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: SalonBiz, Demandforce, Webopenings
ASSOCIATIONS: PBA
“Transforming space in one of our salons into a call center was our biggest change in technology this year. We’re able to handle the inbound communication from both locations, freeing up front desk staff to service the guests standing in front of them and focus on pre-booking.”

Rejuve Salon Spa
Carmel, IN
rejuvesalonandspa.com
Mini Dhanjal
SQUARE FEET: 3,600
TOTAL EMPLOYEES: 22
SOCIAL MEDIA PLATFORMS: Instagram and Facebook
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Aveda
COLOR: Aveda, Joico
SKINCARE: Aveda
NAILCARE: Aveda, OPI, CND
TECH SUPPORT: SalonBiz, Salon Clouds Plus, Presence AI
ASSOCIATIONS: PBA
“Our guests have the ability to engage with our business daily by utilizing our app. They can play a daily scratch off lottery to win prizes, book future appointments and view upcoming appointments. Our digital loyalty program has been very engaging, too. Tracking visits is done with a new code each day that can be scanned by the guest’s phone.”

Truu Salon
Hollywood, FL
truusalon.com
David Levy
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 10
SOCIAL MEDIA PLATFORMS: Instagram, Facebook
AVERAGE CUT & STYLE: $64
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKINCARE: Aveda
TECH SUPPORT: Salon Ultimate, Frederick
ASSOCIATIONS: Beauty Industry Council
“We added Hire Frederick (HR) to our marketing platform, which is an artificial intelligence platform that analyzes our database and does multiple marketing tasks based on the guest. HF encourages guests to return by sending them specific offers.”

Twiggs Salon
Wayzata, MN
twiggssalonspa.com
Shauna Raisch
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 11
SOCIAL MEDIA PLATFORMS: Instagram, Facebook
AVERAGE CUT & STYLE: $100
BEST-SELLING RETAIL: Oribe, Kerastase, Shu Uemura
COLOR: L’Oreal Professionnel, Schwarzkopf. Redken
SKINCARE: Oribe
NAILCARE: OPI, Oribe, Gelish
TECH SUPPORT: SalonBiz, Demandforce
“This year, we hired a marketing firm and launched a new website in September. Our new site is responsive, mobile-friendly and offers new guests introductory offers to drive traffic. We also sell gift cards, offer online booking and feature a blog on the site.”

Voga Salon
Overland Park, KS
vogasalon.com
Armando Laya and Ashlee Laya
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 18
SOCIAL MEDIA PLATFORM: Facebook
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: Pureology, L'Oreal Professionnel, Redken
COLOR: Redken Keune
TECH SUPPORT: Millennium, Salon Clouds Plus
ASSOCIATIONS: Summit Salon
“With the exponential increase of the use of mobile devices to interact with businesses, we focused our efforts in 2017 to create and fine-tune our mobile app, now available for both Apple & Android devices.”

Additional Honorees
20 Volume Salon & Spa, Gilbert, AZ
Be Inspired Salon, Inc., Madison, WI
Bella Salon, Austin, TX
Bii Natural Salon & Shop, West Dundee, IL
Blo, Raleigh, NC
Cre Hair Studio, Highland, CA
Five Senses Spa Salon & Barbershop, Peoria, IL
Ginger Bay Salon & Spa, Kirkwood, MO
Ihloff Salon and Day Spa, Tulsa, OK
Integrity Lash, Pasadena, CA
Josephine’s Day Spa and Salon, Houston, TX
K Charles Salons, San Antonio, TX
Logan 14 Salon Spa, Washington, DC
N Style Salon, Santa Clarita, CA
Nurtur the Salon, Columbus, OH
Posh Salon, Williamsburg, VA
RedBloom Salon, Calgary
The Root Salon, Phoenix, AZ
Salon Adelle, Greenville, SC
Salon Allure, Huntsville, AL
Salon Rootz, Medina, OH
The Studio for Hair, Farmington Hills, MI
Vanity Salon, Houston, TX
Von Anthony Salon, Frisco, TX
Xanadu Hair Salon, Chesapeake, VA