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Marketing Practices

Announcing the 2018 STAMP Winners

Stacey Soble | August 27, 2018 | 8:12 AM

Marketing is a salon’s way of telling its story in order to attract new clients and encourage existing ones to try different services from the menu. The way salons leverage marketing though to tell those stories is expanding every year, as owners sample newer vehicles like community videos, influencer programs and social media, along with more traditional methods.

SALON TODAY’s Annual Marketing Program, STAMP, puts the spotlight on fabulous marketing—ideas that have been tried in the salon environment and proven successful. By entering STAMP 2018, these winning marketing teams are willing to share those entrepreneurial ideas with you, allowing your team to put your own STAMP on it.

Below is a list of the 2018 STAMP honorees, we will be posting each one of their ideas in the coming days. 

TRADITIONAL MARKETING

PRINT ADVERTISEMENT

Mona Lisa Brows
Impressions
Mequon, Wisconsin

TELEVISION COMMERICAL

Your Serenity is Beautiful
Serenity Couture Salon & Spa
West Des Moines, Iowa

DIRECT MAIL PIECE

New York Loft Meets Pacific Northwest Vibe
Gene Juarez Salons & Spas
Bellevue, Washington

DIGITAL MARKETING

WEBSITE/MOBILE APP

Broomestreetsociety.com
Broome Street Society
New York, New York

MOBILE APP

Get Glowing
Glow Beauty Boutique
Braintree, Massachuesetts

SOCIAL CAMPAIGN

#RedBloomEssentials
Red Bloom Salon
Calgary, Canada

INFLUENCER PROGRAM

Ouidad Takeovers
Ouidad Salon by Chadwick and Igor
Ft. Lauderdale, Florida

EMAIL NEWSLETTER

We Are PENZONE
PENZONE Salons + Spas
Powell, Ohio

We Couldn’t Have Done It Without You
Interlocks Salon + Spa
Newburyport, Massachusetts

ONLINE MAGAZINE

GJ Experts
Gene Juarez Salons and Spas
Bellevue, Washington

BLOG

Feed My Lips
Bangz Park Avenue
Winter Park, Florida

SINGLE CREATIVE SOCIAL POST

How Do You Take Your Hair?
Nurtur
Columbus, Ohio

Dogue
Scott J
New York, New York

Your Coffee is On Us
Salon Art-Tiff
Ephrata, Pennsylvania

SOCIAL VIDEO

Got Rootz?
Salon Rootz
Medina, Ohio

How to Blowdry Your Own Hair
Broome Street Society
New York, New York

CAMPAIGNS

GUERILLA MARKETING CAMPAIGN

Love What You Do
RedBloom Salon
Calgary, Alberta, Canada

BEST INCORPORATION OF AN OVERALL CAMPAIGN

Going Global
Salon Spa W
Des Moines, Iowa

PHILANTHROPIC CAMPAIGN

Come Together
Virtue Salon
Columbus, Ohio

CO-BRANDED CAMPAIGN

All Together Now
Atelier Salon and Spa
San Jose, California

MULTI-LOCATION CAMPAIGN

Bridal to Go
Zano Salons
Naperville, Illinois

BRANDED SALON MATERIALS

SERVICE MENU

Fresh and Fun
Trixies Salon
Des Moines, Iowa

BRANDING STRATEGY

STL
Ginger Bay Salon and Spa
Kirkwood, Missouri

MISSION STATEMENT

“We improve lives from the outside in.”
PENZONE Salons + Spas
Powell, Ohio

BUSINESS CARD

Multipurpose Card
Tyler Mason Salon Spa
Indianapolis, Indiana

EMPLOYEE RECRUITMENT MATERIALS

Love Your Every Day
Paris Parker
Hammond, Louisiana

CLIENT LOYALTY PROGRAMS

VIP Program
Cutting Loose Salons
Sarasota, Florida

IN-SALON MARKETING

IN-SALON MERCHANDISING

Teaser Alert
Gene Juarez Salons and Spas
Bellevue, Washington

IN-SALON PROMOTIONAL CAMPAIGN

Give Serenity, Get Serenity
Serenity Couture Salon & Spa
West Des Moines, Iowa

IN-SALON EVENT

Daddy Daughter Day
Interlocks Salons + Spas
Newburyport, Massachusetts

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