Respected professional beauty industry supplier Marianna Beauty and Coty Professional Beauty, marketer of such storied brands as Wella Professionals hair color, OPI nail color and ghd appliances, have announced a joint partnership to distribute Wella Professionals hair color and OPI-brand products, including customizable student kits for beauty schools.
“We are always searching for ways to strengthen our support of the students within our extensive beauty school network and to present a world-class portfolio of products and services to the future of our industry,” said Jason Lumsden, Chief Commercial Officer, Marianna Beauty. “With Wella Professionals and OPI as worldwide leaders in professional hair and nail, Coty Professional Beauty was the logical choice.”
The partnership will encompass creation of nail care student kits as well as sales and distribution of both Wella Professionals and OPI product lines.
Marianna is a leading developer and manufacturer of innovative hair and beauty products for cosmetology schools, salon professionals, specialty retail and brand owners. The company has become known for its insight into the development of beauty trainees as well as its creativity in responding to the changing needs of schools in today’s competitive market.
“What truly delighted us was Marianna’s customization capabilities and unparalleled market penetration in the cosmetology channel.,” said Victoria Gallo Anthony, Coty Professional Senior Manager, Schools. “With their partnership, we can focus on delivering best-in-class products and education to students and professionals.”
Known as an innovator in nail color and care—the tongue-in-cheek names of its lacquers have made headlines all over the fashion world—OPI has been the professional’s choice for more than 40 years.
Celebrating its 140th anniversary this year, Wella is the professional’s choice for salon hair color. Its hair color lines, including the renowned Koleston Perfect, are used by hundreds of thousands of colorists worldwide every year.
Starting April 1, Coty Professional and Marianna will debut the partnership in Marianna’s school network.
About Marianna Beauty and Coty Professional Beauty
For 50 years, Marianna Beauty has evolved to meet customer and market demands. Within its Cosmetology School Development Division, Marianna personalizes, manufactures, quality checks, align exclusivities, prioritizes and gets passionate about beauty products used to educate future stylists. It's more than selling and more than kits. In all its work, the company emphasizes the core values that have taken them through a half-century of success: Safety. Teamwork. Results-Oriented. Expertise. Trust. Creativity. Honesty. For more information, please visit https://www.mariannabeauty.com/.
Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information, please visit www.coty.com.
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Originally posted on Modern Salon