When a salon or spa masters a number of best business practices, overall sales growth fuels the trajectory of the business. This year, the SALON TODAY 200 salons in the Growth category grew their overall sales at a rate of 10.6% or higher between 2017 and 2018, besting last year’s average of 6%.
David DiFalco, Maggie DiFalco and Jacqueline DiFalco Gonzalez of Maggie The Salon in Pembroke Pines, FL.
MAGGIE THE SALON
Pembroke Pines, FL
maggiesalon.com
Maggie DiFalco
2017: $1,238,000
2018: $1,370,000
INCREASE: 11%
SQUARE FEET: 2,400; 2,100
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: Phorest
ASSOCIATIONS: ICA, PBA
“When we acquired a second location our entire salon management team attended six days of education with The Salon People’s business academy. What we learned was impressive, and we went home understanding how to begin a new salon while improving our existing one.”
The team from Mane Attraction in Phoeniz, AZ.
MANE ATTRACTION SALON
Phoenix, AZ
maneattractionsalon.com
Kendall Ong, Beate Assmuth-Ong, Chris Knudsen, Jenny Knudsen
2017: $1,567,000
2018: $1,856,000
INCREASE: 18%
SQUARE FEET: 2,400
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $79
BEST-SELLING RETAIL: Bumble and Bumble
COLOR: Wella, Pulp Riot
TECH SUPPORT: Millennium
ASSOCIATIONS: ICA, PBA
“We have grown through online advertising, client evenings and our app/website bookings. For the past year and a half we have averaged more than 125 new customers per month. To make sure we are prepared for this new business we graduated four new full-time stylists in the first quarter.”
MARK CHRISTOPHER SALON
Raleigh, NC
salonmarkchristopher.com
Mark Eubanks, Christopher Murray
2017: $741,000
2018: $985,000
INCREASE: 33%
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 24
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Oribe, R+Co
COLOR: Redken, Pulp Riot
TECH SUPPORT: Millennium
“We knew with the talent we had in the salon we should create an associate program and build from the ground up. We now have a top notch program and we are taking new talent and putting them through ‘grad school.’” Some associates do not work out but more times than not they do.”
MERMAID HAIR EXTENSIONS
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
2017: $1,350,000
2018: $1,562,000
INCREASE: 16%
SQUARE FEET: 3,200
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: private label
COLOR: CHI, It&ly Sunlights
NAIL CARE: OPI
TECH SUPPORT: Booker
ASSOCIATIONS: ICA, PBA,
Green Circle
“We are always looking for the newest products and services for women who want more hair. We brought in a new extension service—hand-tied wefts—and we recently partnered with Back to You, an organization that provides wigs for women with medical hair loss.”
The team from Mirror Mirror Salon in Austin, TX.
MIRROR MIRROR SALON
Austin, TX
mirrormirroraustin.com
Martha Lynn Kale
2017: $873,000
2018: $1,141,000
INCREASE: 31%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Virtue, Living Proof
COLOR: Goldwell, Redken, Schwarzkopf Professional
TECH SUPPORT: Booker
ASSOCIATION: Green Circle
“The largest factor contributing to our growth was our expansion. We doubled our square footage, number of stations and team members. With that comes growing pains, but as a team we were able to lean into our core values and apply them to a larger volume of guests.”
THE PARLOR AVEDA
Las Vegas, NV
theparlorlv.com
Matt Martin, Douglas Salladay
2017: $822,000
2018: $983,000
INCREASE: 20%
SQUARE FEET: 1,700; 1,200
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Millennium
ASSOCIATION: PBA
“Our growth is highly driven by our new focus on benchmarking with stylists on a monthly basis with weekly team huddles and personal check-ins to support that practice. Additionally, we have implemented methods of maintaining stylists’ accountability.”
The team from Pin-Up Curls in Fort Wayne, IN.
PIN-UP CURLS
Fort Wayne, IN
pin-upcurls.com
Erin Raber
2017: $688,000
2018: $906,000
INCREASE: 32%
SQUARE FEET: 4,600
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: Glo Skin Beauty
NAIL CARE: CND
TECH SUPPORT: Millennium
“With a name like Pin-Up Curls it can be tricky to grow a male clientele. When we designed the new salon, we created a Man Cave. It has five robust-looking stations, a wood wall and a leather couch where they can enjoy a cold beer.”
The team from Pistachio Cut & Color Bar in Carlsbad, CA.
PISTACHIO CUT & COLOR BAR
Carlsbad, CA
pistachiohair.com
Rod Hatefi
2017: $834,000
2018: $1,044,000
INCREASE: 25%
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: Millennium
“Our loyalty program is a generous way to celebrate valued guests who are rewarded for every dollar spent, every single time. This program is for frequent visitors as well as tourists that return to Carlsbad on a regular basis.”
The team from Posh Salon in Williamsburg, VA.
POSH SALON
Williamsburg, VA
poshsalonwbg.com
Nadia Duncan
2017: $1,505,000
2018: $1,928,000
INCREASE: 28%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 32
AVERAGE CUT & STYLE: $44
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
“We began to offer incentives to our team if they referred a new hire. Stylists received $100 if the referred new hire signed on and $1,000 if they stayed with us for one year. With this new incentive, we have experienced continued success with hiring new stylists.”
The team from Posh Salon and Day Spa in Kokomo, IN.
POSH SALON AND DAY SPA
Kokomo, IN
poshsalon-dayspa.com
Lindsay Daugherty-Pyle, Perri Acord, Stephanie Wrightsman, Tia Green
2017: $832,000
2018: $1,017,000
INCREASE: 22%
SQUARE FEET: 3,300
TOTAL EMPLOYEES: 36
AVERAGE CUT & STYLE: $37
BEST-SELLING RETAIL: Redken Pureology
COLOR: Redken, Pulp Riot
SKIN CARE: Bareminerals
NAIL CARE: CND, OPI, Essie
TECH SUPPORT: STX
ASSOCIATIONS: ISBN, PBA
“We created a calendar with bi-monthly gift card campaign as well as service series packages to encourage our salon guests to frequent our spa.”
The team at Prism Wellness Salon hard at work in St. James, NY.
PRISM WELLNESS SALON
St. James, NY
prismwellnessny.com
Janine M. Argila
2017: $763,000
2018: $912,000
INCREASE: 20%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: France Laure
TECH SUPPORT: Phorest
ASSOCIATIONS: PBA, ESON, Green Circle
“We also created a new leadership structure, with every department having a leader. This ensures our team gets the most support as possible. Each leader has five people reporting to them and they all report to the owner.”
The team from PURE Salon and Spa in Ankeny, IA.
PURE SALON AND SPA
Ankeny, IA
mypuresalon.com
Leah Moravec
2017: $847,000
2018: $1,034,000
INCREASE: 22%
SQUARE FEET: 2,100; 1,100
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: SalonBiz
ASSOCIATION: PBA
“We started having front desk meetings separate from normal staff meetings. Training our staff on offering guests an add-on service has made the biggest impact in filling our books, offering promotions to every guest every time, and maximizing our retail sales.”
Laura Watkins, owner of Pure Salon Spa in Louisville, KY.
PURE SALON SPA
Louisville, KY
puresalon-spa.com
Laura Watkins
2017: $535,000
2018: $669,000
INCREASE: 25%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
“We attend career fairs and present to students in schools, inviting them to shadow in our salon. Since we’ve been back in the schools, we have students shadowing almost every week.”
R.COLLECTIVE SALON
Clawson, MI
rcollectivesalon.com
Tony Raymaker, Scott Raymaker, Amanda Raymaker
2017: $1,171,000
2018: $1,310,000
INCREASE: 12%
SQUARE FEET: 2,200; 2,000
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $56
BEST-SELLING RETAIL: Kevin Murphy, Milbon, L’Oréal Professionnel
COLOR: L’Oréal Professionnel, Redken, Pulp Riot
TECH SUPPORT: Phorest
ASSOCIATION: PBA
“Our monthly professional developmental meetings drove revenue growth. Meeting with stylists monthly, going over their numbers, creating goals, and letting them see what is weak within their business has changed our stylists.”
RAVEN ROW SALON
Austin, TX
ravenrowsalon.com
Raven and Benjamin Camacho
2017: $847,000
2018: $1,226,000
INCREASE: 45%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $66
BEST-SELLING RETAIL: Davines, Reverie, Oribe
COLOR: Goldwell
TECH SUPPORT: Vagaro
ASSOCIATION: Green Circle
“During our monthly one-on-one meetings, we now focus on emotional intelligence. By taking this approach, the stylists are happier and more productive. We truly believe everyone’s version of success varies, and we try to coach each person to achieve their personal best.”
RAW ELEMENTS SALON
Tulsa, OK
rawelementssalon.com
Brian Schellhorn
2017: $386,000
2018: $488,000
INCREASE: 26%
SQUARE FEET: 800
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
“We believe that beautiful color begins with healthy hair. The health and integrity of the hair is of the upmost importance. Our goal is for our guests to leave feeling as great as they look.”
The team from Revive Salon in White Bear Lake, MN.
REVIVE SALON
White Bear Lake, MN
revivesalonwbl.com
Jennifer McClanahan
2017: $566,000
2018: $829,000
INCREASE: 46%
SQUARE FEET: 3,200
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND
TECH SUPPORT: Millennium
“Every new employee is put through our guest service and front desk training first. This helps ensure that everyone in the salon has the same understanding of how everything works. We know how important the front desk is and feel that this an integral part of our success.”
ROOTS SOUTHERN SALON
Savannah, GA
rootssouthernsalon.com
Susan and Lucas Renfroe
2017: $432,000
2018: $1,148,000
INCREASE: 166%
SQUARE FEET: 2,300
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Redken, Brazilian Blowout, Pureology
COLOR: Redken
SKIN CARE: Image
TECH SUPPORT: Envision Cloud
“Creating a culture that stylists enjoy working in has made our recruiting super easy. It’s based on three core values: service, education and teamwork. We have never posted a job for a stylist and continue to get resumes from potential stylists weekly.”
SALON 2000
Fleming Island, FL
salon2000fl.com
Lorraine L. Lillis
2017: $1,288,000
2018: $1,460,000
INCREASE: 13%
SQUARE FEET: 3,700
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATION: PBA
“Excitement creates motivation. Motivation creates growth. That is what I believe gave us our double digit growth in 2018 and will continue to do so.”
Stephanie Gregoire, owner of Salon 6 Indiananpolis in Indianapolis, IN.
SALON 6 INDIANAPOLIS
Indianapolis, IN
salon6.net
Stephanie Gregoire
2017: $549,000
2018: $689,000
INCREASE: 26%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Eufora
COLOR: Eufora Pulp Riot
TECH SUPPORT: Millennium
ASSOCIATIONS: PBA, ESON
“We have systems in place for everything—a map of how a guest is treated from the time they walk in the door until they leave. Everyone is trained on this system. This is how we guaranteed every guest experience is the same.”
Adelle and Travis Graham, owners of Salon Adelle in Greenville, SC.
SALON ADELLE
Greenville, SC
salonadelle.com
Travis and Adelle Graham
2017: $580,000
2018: $658,000
INCREASE: 13%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $56
BEST-SELLING RETAIL: Oribe, Unite, Kevin Murphy
COLOR: Artego, Redken
SKIN CARE: Oribe
TECH SUPPORT: Phorest
“In 2018, we hired a director who runs the daily operations. This has freed us to work on our brand. We started setting up systems for our director to use that would set her up for wins around her responsibilities.”
Casi Nelson, owner of Salon Aspire in Wichita, KS.
SALON ASPIRE
Wichita, KS
salon-aspire.com
Casi Nelson
2017: $457,000
2018: $592,000
INCREASE: 30%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 11
AVERAGE CUT & STYLE: $58
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATION: Green Circle
“We had many successful volunteer events and fundraising drives. We also became a Green Circle Salon. This gives our salon the ability to recycle more than 90% of our waste and eliminate much of our carbon footprint. My staff loves being part of this.”
The team from Salon Halo in Spring Hill, FL.
SALON HALO
Spring Hill, FL
salon-halo.com
Ryann Halo
2017: $763,000
2018: $880,000
INCREASE: 15%
SQUARE FEET: 2,000; 900
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Oribe,
Paul Mitchell
COLOR: Paul Mitchell, Joico
SKIN CARE: Jane Iredale
TECH SUPPORT: Millennium
ASSOCIATIONS: ICA, Green Circle
“We have several referral programs, plus our ‘check up, call back’ protocols to ensure we keep our guests on the books and happy. I think the consistency of these steps has allowed us to continue to grow even after eight years.”
An inside look at Salon Sanity in Gretna, LA.
SALON SANITY
Gretna, LA
salonsanity.com
Jennifer Boutwell
2017: $599,000
2018: $674,000
INCREASE: 13%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
SKIN CARE: Dermalogica
TECH SUPPORT: Envision
ASSOCIATION: Summit Salon
“We plan to keep our growth momentum by following our company’s code of honor, expectations, adding new services, extending salon hours, marketing on social media and adding four more service providers.”
SALON SPA W
Des Moines, IA
salonspaw.com
China Wong
2017: $4,228,000
2018: $4,925,000
INCREASE: 17%
SQUARE FEET: 5,000
TOTAL EMPLOYEES: 44
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: Essie, OPI
TECH SUPPORT: Phorest
ASSOCIATIONS: ICA, PBA
“Four of our team members attended London Fashion Week, and it was a motivational experience that expanded their technical skills. They took their experience and developed curriculum to teach to our entire team. We were able to offer clients trends right off the runway.”
The team from Salon Thirty One in Spanish Fort, AL.
SALON THIRTY ONE
Spanish Fort, AL
salonthirtyone.com
Hope White
2017: $703,000
2018: $822,000
INCREASE: 17%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz, Vish
ASSOCIATIONS: ISBN, PBA
“The Vish color-tracking software has been a game-changer for us. I had no idea how much we were wasting. We’re projected to capture an additional $100K next year based on purchasing numbers from last year and the year before.”
Chris and Jenn Yeager from Salon Yeager in Knoxville, TN.
SALON YEAGER
Knoxville, TN
salonyeager.com
Chris and Jenn Yeager
2017: $606,000
2018: $713,000
INCREASE: 18%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: L’Oréal Professionnel, Ouidad, Amika
COLOR: L’Oréal Professionnel, Pulp Riot
SKIN CARE: Farmhouse Fresh
TECH SUPPORT: Meevo 2
“We brought on Salon.Marketing to up our SEO game. That leap of faith has more than paid off as we’ve seen a significant increase in our visibility on Google, resulting in an increase in new guests.”
The team from Sean Rocco Salon in Charlotte, NC.
SEAN ROCCO SALON
Charlotte, NC
seanroccosalon.com
Sean Duncan and Mark LaRocco
2017: $523,000
2018: $651,000
INCREASE: 24%
SQUARE FEET: 1,000
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $64
BEST-SELLING RETAIL: Davines, Aveda, Olaplex
COLOR: Davines, Goldwell, Aveda
TECH SUPPORT: Booker
ASSOCIATION: PBA
“We found that community-based marketing has been a valuable source in generating new clients. Our participation in Charlotte Magazine’s Best of the Best contest has brought awareness to our brand. It’s also an excellent way to cross-market with other award-winning local businesses.”
The team fronm SF Salon in Fairlawn, OH.
SF SALON
Fairlawn, OH
sfsalon.com
Sara Brebant
2017: $845,000
2018: $1,013,000
INCREASE: 20%
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Kerastase, Shu Uemura
COLOR: L’Oréal Professionnel
SKIN CARE: N/a
NAIL CARE: N/a
TECH SUPPORT: Milano
“Our growth was driven from the retention of trained stylists; the growth in clientele; stylist promotions which increased their pricing; the increase in the associates graduating to become stylists; a new cancelation policy and great social media presence.”
The team from S-Kape Salon & Spa in Leonardtown, MD.
S-KAPE SALON & SPA
Leonardtown, MD
skapesalon.com
Karyn Hudson
2017: $1,283,000
2018: $1,497,000
INCREASE: 17%
SQUARE FEET: 5,000
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Redken, Pureology, Brazilian Blowout
COLOR: Redken, Pureology, Image
SKIN CARE: Image
NAIL CARE: OPI, CND, Gelish
TECH SUPPORT: Envision
“We have inventory ordering down to an exact science, assigning different percentages to different areas, and we never exceed 8% of our gross revenue. We study which retail products are selling the most and we keep double that amount on the shelves.”
SOLEIL 7 SALON AND SPA
Tallahassee, FL
soleil7.com
Stephanie and Joe Borras
2017: $664,000
2018: $806,000
INCREASE: 21%
SQUARE FEET: 2,200; 4,200
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz
ASSOCIATION: Beauty Industry Council
“Every day, our team comes together and has a ‘Design Your Day’ huddle. We forecast service sales, upgrades and retail sales, and when we will prebook each guest. We also include moments of wellness to keep us in high spirits.”
The team from Soleil Salon and Spa in Windham, NH.
SOLEIL SALON AND SPA
Windham, NH
soleil-salon.com
Luisa Garcia
2017: $783,000
2018: $939,000
INCREASE: 20%
SQUARE FEET: 3,800
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, Aveda
TECH SUPPORT: Phorest, ZeeZor
ASSOCIATIONS: ISBN, PBA
“The ZeeZor app keeps us on track of the salon’s numbers on a daily, weekly, monthly and yearly basis. Everyone knows their numbers, which has been crucial for growth. Having the ability to set benchmarks while knowing the exact number to reach for each day motivates our team.”
The team from The Spa on West Main in Westminster, MD.
THE SPA ON WEST MAIN
Westminster, MD
westmainspa.com
Dawn R. DeMario
2017: $741,000
2018: $1,043,000
INCREASE: 41%
SQUARE FEET: 4,500
TOTAL EMPLOYEES: 32
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Redken, Pureology, Brazilian Blowout
COLOR: Redken
SKIN CARE: Bioelements, Lalicious
NAIL CARE: OPI, Essie, CND
TECH SUPPORT: Envision
ASSOCIATION: Summit Salon
“Our associate program has enhanced our culture by helping us grow our service providers and create opportunities for top stylists to become salon leaders and educators within our salon company.”
The owners from Square One Salon and Spa in Dayton, OH.
SQUARE ONE SALON AND SPA
Dayton, OH
squareonesalon.com
Doug Henderson, Brent Johnson, Josh Stucky, Angie Mehaffie, Misty Wells, Canaan Good, Alan Leonard, Lori Davis
2017: $8,159,000
2018: $9,093,000
INCREASE: 11%
SQUARE FEET: 6,000; 5,000; 4,000; 3,500; 1,600; 1,300
TOTAL EMPLOYEES: 225
AVERAGE CUT & STYLE: $51
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz
“We are proud to be celebrating our 20th anniversary. We have grown from one location of seven employees to six locations and more than 200 employees.”
The team from T. Fox SalonSpa in Hoover, AL.
T. FOX SALONSPA
Hoover, AL
tfoxsalon.com
Traci Fox
2017: $350,000
2018: $470,000
INCREASE: 34%
SQUARE FEET: 1,400
TOTAL EMPLOYEES: 5
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda, Vomor
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI
TECH SUPPORT: SalonBiz
“We wanted to improve our stylist retention rate, so we reward our team for longevity with our salon. After one year, we gift our stylists with a new pair of shears. After five years, they get a weekend getaway for two in Gatlinburg. At 10 years, we gift them a Caribbean cruise for two.”
The team from Thirty Hair in Sykesville, MD.
THIRTY HAIR
Sykesville, MD
thirtyhair.com
Dustin Mariman and
Sarah McGee Mariman
2017: $540,000
2018: $618,000
INCREASE: 14%
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $66
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Millennium
“We were able to be stronger in our team-service approach of upselling smaller services including brow waxes, conditioning treatments, glosses, and our new brow tint service.”
The team from Thompson & Company Salon Parlor in Iowa City, IA.
THOMPSON & COMPANY SALON PARLOR
Iowa City, IA
thompsoncosalon.com
Bobby and Kayla Thompson
2017: $1,341,000
2018: $1,570,000
INCREASE: 17%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Arrojo, Oligo, private label
COLOR: Oligo
TECH SUPPORT: STX
ASSOCIATION: ICA
“A contributing factor to our growth has been our photoshoots and collection releases. We create themed Winter/Fall and Spring/Summer photoshoots. We brought in models and did two different shoots—one had a Speakeasy theme, the other high fashion.”
The team from Traci Woodard Salon in Destrehan, LA.
TRACI WOODARD SALON
Destrehan, LA
twsalon.com
Traci Woodard
2017: $376,000
2018: $432,000
INCREASE: 15%
SQUARE FEET: 1,200
TOTAL EMPLOYEES: 8
AVERAGE CUT & STYLE: $33
BEST-SELLING RETAIL: Davines, Moroccanoil
COLOR: Davines
TECH SUPPORT: SalonBiz
“Hiring a coach was the best choice I could have made for my business. I went to Cash Flow Camp, then brought my team to Champ Camp. I began coaching with Debra from Inspiring Champions. I am on top of our numbers, making sure we stay on budget by using our profit-and-loss statement.”
Tricia Rivas, owner of Trixies Salon in Des Moines, IA.
TRIXIES SALON
Des Moines, IA
trixiessalon.com
Tricia Rivas
2017: $916,000
2018: $1,027,000
INCREASE: 12%
SQUARE FEET: 2,300; 1,500; 1,200
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, CND
TECH SUPPORT: SalonBiz
ASSOCIATIONS: ICA, PBA, 2 to 10
“Our growth drivers into the next year are growing and perfecting our training and education programs; recruiting and hiring more staff for all locations; and customizing training on consultations and performance wheel execution, focusing on cohesiveness and consistency.”
The team from Twiggs Salon in Wayzata, MN.
TWIGGS SALON
Wayzata, MN
twiggssalonspa.com
Shauna Raisch
2017: $776,000
2018: $1,009,000
INCREASE: 30%
SQUARE FEET: 1,900
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $126
BEST-SELLING RETAIL: Oribe, Virtue Labs, Color Wow
COLOR: L’Oréal Professionnel, Schwarzkopf Professional
NAIL CARE: OPI, Gelish
TECH SUPPORT: SalonBiz
“We partnered with Imaginal Marketing Group, got a new website and began focusing on the basics of marketing, and a complete rebrand. We implemented new client cards, a referral program and within 12 months, we had more than 500 new clients walk through our doors.”
URBAN BETTY SALON
Austin, TX
urbanbetty.com
Chelle Neff
2017: $2,638,000
2018: $3,390,000
INCREASE: 29%
SQUARE FEET: 3,400; 1,500
TOTAL EMPLOYEES: 58
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Kerastase, Pureology, Redken
COLOR: Redken, Wella, Schwarzkopf Professional
TECH SUPPORT: Envision
ASSOCIATION: Green Circle
“After many delays, we finally opened our second location in February 2019 and it’s been so successful that it’s already at full capacity for hairstylists. We were named to Inc. 5000’s list of fastest-growing privately held companies in 2018 and 2019.”
The team from Utopia Salon & Day Spa in Vancourver, WA.
UTOPIA SALON & DAY SPA
Vancouver, WA
utopiadayspasalon.com
Lisa Houser
2017: $373,000
2018: $415,000
INCREASE: 11%
SQUARE FEET: 3,000
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda, Surface, Arrojo
COLOR: Scruples, Surface
SKIN CARE: Bioelements
NAIL CARE: Gelish, Young Nails
TECH SUPPORT: Meevo 2
ASSOCIATIONS: ICA, PBA
“We believe in giving back and being part of our community. We attend ribbon cuttings, and charity and networking events. The community sees us in action helping to bring change which lets them know we care—it has a ripple effect.”
An inside look at Valere Salon & Spa in Boise, IA.
VALERE SALON & SPA
Boise, ID
ValereSalonSpa.com
Victoria Vail
2017: $453,000
2018: $522,000
INCREASE: 15%
SQUARE FEET: 3,700
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: OPI, Gelish
TECH SUPPORT: SalonBiz
“We teamed up and partnered with local businesses by offering gift cards with marketing packets for their guests, and a discount on every visit for their employees.”
The team from Vanessen's Hair Design in Sioux Falls, SD.
VANESSEN’S HAIR DESIGN
Sioux Falls, SD
vanessenshairdesign.com
Gloria Kolbeck and Biz Word
2017: $1,200,000
2018: $1,703,000
INCREASE: 42%
SQUARE FEET: 3,500; 1,900
TOTAL EMPLOYEES: 32
AVERAGE CUT & STYLE: $43
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
NAIL CARE: CND, OPI
TECH SUPPORT: SalonBiz
“After implementing our systems, providing training, and adding one new service provider/co-owner to the new location, we went from a total of 6205 tickets to 8087 tickets and the average service per sales ticket increased from $57.32 to $69.23 in one year.”
The team from Verde Salon in Winnipeg, Manitoba.
VERDE SALON
Winnipeg, MB
verdesalon.ca
Roberto Sinopoli
2017: $311,000
2018: $612,000
INCREASE: 97%
SQUARE FEET: 2,00
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: Phorest
ASSOCIATION: Green Circle
“We are constantly making education available to all of our stylists. Culture is very important in our salon, and we’ve built an education-based culture. We don’t have to encourage team members to seek outside education, they are constantly sending us classes they want to attend.”
The team from Whip Salon in Ridgefield, CT.
WHIP SALON
Ridgefield, CT
whipsalon.com
Amy Pal
2017: $703,000
2018: $1,106,000
INCREASE: 57%
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $74
BEST-SELLING RETAIL: Davines, Brazilian Blowout, private label
COLOR: L’Oréal Professionnel, Redken, Wella
TECH SUPPORT: Booker, Frederick, Vish
ASSOCIATION: PBA
“We reached out to clients through an exit survey. If they rated us seven starts or lower we call to find out what we could do to improve. If they gave us a stellar rating, we select some and rewarded them with one of three product upgrades.”
The team from Whip Salon in Ridgefield, CT.
XANADU HAIR SALON
Chesapeake, VA
hairxanadu.com
Danise Keilitz
2017: $1,016,000
2018: $1,687,000
INCREASE: 66%
SQUARE FEET: 2,400; 1,600
TOTAL EMPLOYEES: 35
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: Eufora
COLOR: Eufora
SKIN CARE: Dr. Dennis Gross
TECH SUPPORT: Salon Ultimate, Color Buddy
ASSOCIATIONS: PBA, Green Circle
“We hire for personality, heart and drive and then teach the skillset. Our salon culture is positive, caring and upbeat. We conduct one-on-ones each month, with each employee to coach their benchmarks and to connect personally to each one of them.”
Beau Barbee and Drew Anderssen, owners of Z Studio...The Art of Hair in Tulsa, OK.
Z STUDIO...THE ART OF HAIR
Tulsa, OK
zstudiotulsa.com
Beau Barbee, Drew Anderssen
2017: $1,028,000
2018: $1,279,000
INCREASE: 24%
SQUARE FEET: 2,200; 1,500
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Eufora, Pureology, Redken
COLOR: Wella, Redken
TECH SUPPORT: Millennium
“By the end of each service we offer four retail suggestions, compared to just one or two at most salons. These suggestions are reiterated at check out when the guest is reminded of the regimen and how to re-create it at home.”
ZANDI K SALON
Denver, CO
zandiksalon.com
Rebecca Don
2017: $2,912,000
2018: $3,259,000
INCREASE: 12%
SQUARE FEET: 2,400; 1,200
TOTAL EMPLOYEES: 47
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
“Our continued education allows our team to stay up-to-date on all of the current trends and techniques that our clients are asking for and allows us to stay consistently in the top tier of salon talent. This education combined with consistent staffing, A+ management and focused goal building keeps us growing.”
The team from Zinke Hair Studio in Boulder, CO.
ZINKE HAIR STUDIO
Boulder, CO
zinkehairstudio.com
Megan Robertson, Jolene Zinke
2017: $1,273,000
2018: $1,741,000
INCREASE: 37%
SQUARE FEET: 2,000; 2,000
TOTAL EMPLOYEES: 28
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda, Global Keratin, Color Wow
COLOR: Aveda, Pulp Riot
SKIN CARE: Aveda
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA, Green Circle
“Proper phone etiquette goes a long way to the success of a happy client. Our front desk team learned how to upsell services on daily tickets. This was achieved through phone calls to all the daily clients. Revenue increased on average $300 per day.”
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